Kyobashi Buzzes Again for a Week: 'Daily Bento 399 Yen', 'Aichi Mikawa Eel 1,799 Yen' — Urban Supermarket 'Hidaca' Kyobashi Store 1st Anniversary Sale Part 2 (Starting April 27)

Hidaca Kyobashi Store (Miyakojima-ku, Osaka), operated by Hidaka-ya Co., Ltd. (Head office: Wakayama City, Wakayama Prefecture), celebrated its 1st anniversary on April 18, 2026. To commemorate this, an "1st Anniversary Thank You Sale" is being held from April 20 (Monday) to May 17 (Sunday), 2026. The second phase, from April 27 (Monday) to May 3 (Sunday), will further enhance the lineup, focusing on “deliciousness x price” in response to the great feedback from the first phase. We aim to create buzz within the commercial area with pricing designed to maximize reasons for visiting. Key featured products include: ・Aichi Mikawa Eel Kabayaki: 1 piece / ¥1,799 (excluding tax) ・Domestic Hidaka Beef Lean Belly Slice: 100g / ¥399 (excluding tax) ・Pork Loin for Tonkatsu: 100g / ¥179 (excluding tax) ・Cucumber: 1 bag / ¥99 (excluding tax) ・Zespri Sungold Kiwi: 1 piece / ¥99 (excluding tax) We will offer products that thoroughly emphasize “deliciousness x price” in each department. Additionally, in the delicatessen department, the “Daily Bento” will continue to be sold for ¥399 (excluding tax), promoting store development where customers can discover something new each time they visit. Hidaka-ya has pursued providing value through balancing quality and price, leveraging its 80 years of “expert discerning eye.” Through this sale, we will maximize these strengths, providing “deliciousness and fun that can be experienced in daily life,” thereby further enhancing our presence as a deeply community-rooted supermarket. ■ Sale Overview ・Name: Hidaca Kyobashi Store 1st Anniversary Thank You Sale, Part 2 ・Period: April 27 (Monday) to May 3 (Sunday), 2026 ・Store: Hidaca Kyobashi Store (Miyakojima-ku, Osaka) ■ Future Developments This sale is scheduled to run weekly until May 17 (Sunday). Subsequent phases (Part 3 onwards) will also sequentially develop plans aimed at increasing visit frequency and average customer spend. 【Store Information】 ■ Mini-supermarket "Hidaca" Kyobashi Coms Garden Store Address: Coms Garden B2F, 2-6-1 Higashinodacho, Miyakojima-ku, Osaka City TEL: 06-4792-7311 FAX: 06-4792-7312 Weekdays: 7:00-10:00 (some store areas open only) 10:00-22:00 (all areas open) Weekends/Holidays: 10:00-22:00 (all areas open) Store Holidays: Subject to facility holidays 【Company Profile】 ■ 80 years since establishment, innovating "deliciousness" and "fun" from Wakayama. Hidaka-ya, which started as a greengrocer "Hidaka-ya" in Arochi, Wakayama City immediately after the war in 1946, will celebrate its 80th anniversary in 2026. With the management philosophy of "being the company that energizes the community most in Japan with 'deliciousness' and 'fun'," it operates community-based supermarkets predominantly in Wakayama Prefecture through dominant expansion. ■ Unique "Hybrid Model" business model While thoroughly pursuing "low prices" through efficiency, it has built a unique hybrid model that provides "surprising deliciousness" by applying professional discerning eyes and effort to fresh produce and delicatessen departments. In 2025, it opened the urban mini-super "Hidaca" in Osaka City, challenging the establishment of a new retail format that goes beyond the conventional local supermarket model. ■ Evolution to a Food Platform Beyond its retail business, it is accelerating its evolution into a "food platform" that integrates upstream to downstream, including the operation of its own meat processing center and the development, wholesale, and external sales of local products through "Wakayama Bussan Co., Ltd." established in 2023. 【Company Overview】 https://hidakaya.co.jp/ Company Name: Hidaka-ya Co., Ltd. Head Office Location: 127-5 Kuroda, Wakayama City, Wakayama Prefecture Founded: 1946 (Showa 21) Established: 1965 (Showa 40) Representative Director: Shinji Kawabata, President Business Activities: Operation of supermarkets "Hidaka-ya", urban mini-super "Hidaca", business supermarkets, external sales, and product development. 【Representative Director Shinji Kawabata Profile】 Shinji Kawabata (Born 1978, Wakayama Prefecture). Graduated from Ritsumeikan University Graduate School. He specialized in Artificial Intelligence (AI) at graduate school and worked as a system engineer at a system company in Tokyo after graduation. He was involved in financial systems, cultivating logical thinking and IT-driven efficiency know-how. In 2007, at the age of 29, he returned to his hometown with the desire to "contribute to the region where he was born and raised" and joined Hidaka-ya Co., Ltd., which was founded by his grandfather and expanded by his father. He started as a fresh produce 담당 in the field, then became a buyer, senior managing director, and assumed the position of Representative Director and President in 2016. Leveraging his experience as an engineer, he promotes IT introduction for store operation efficiency and data-driven management. On the other hand, he believes that "the essence of a supermarket is deliciousness and value."