"399 Yen Daily Bento" & "1,799 Yen Aichi Mikawa Eel": Kyobashi Stirs Again as Urban Supermarket 'Hidaca' Launches 1st Anniversary Sale Part 2 (From April 27)
Hidakaya Co., Ltd. announces the second phase of its 1st anniversary celebration for 'Hidaca Kyobashi' in Osaka, featuring premium items like eel and wagyu beef at aggressive prices from April 27 to May 3, 2026.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 19:00
- 🔍 Collected: April 25, 2026 at 10:31
- 🤖 AI Analyzed: April 25, 2026 at 11:48 (1h 16m after Collected)
Hidaca Kyobashi (Miyakojima-ku, Osaka), an urban supermarket operated by Hidakaya Co., Ltd. (HQ: Wakayama City), celebrated its 1st anniversary on April 18, 2026. To mark this milestone, the "1st Anniversary Thank You Sale" is being held from April 20 (Monday) to May 17 (Sunday), 2026.
Following the strong response to the first phase, Phase 2 (April 27 to May 3) will strengthen the lineup focused on "Deliciousness x Price." The pricing strategy is designed to maximize store visits and create buzz within the trade area.
Main Featured Products (Prices exclude tax):
- Aichi Mikawa Eel Kabayaki: 1,799 yen / 1 piece
- Domestic Hidaka Beef Lean Rib Slices: 399 yen / 100g
- Pork Loin for Tonkatsu: 179 yen / 100g
- Cucumbers: 99 yen / 1 bag
- Zespri SunGold Kiwifruit: 99 yen / 1 piece
Additionally, the prepared foods department will continue selling the "Daily Bento" for 399 yen (excluding tax), promoting a sales floor where customers can find new discoveries on every visit.
Hidakaya has leveraged its 80 years of procurement expertise to provide value by balancing quality and price. This sale aims to maximize this strength, providing "deliciousness and fun in daily life" and further enhancing its value as a community-rooted supermarket.
■ Sale Overview
- Name: Hidaca Kyobashi 1st Anniversary Thank You Sale Part 2
- Period: April 27 (Mon) – May 3 (Sun), 2026
- Location: Hidaca Kyobashi (Miyakojima-ku, Osaka)
■ Future Developments
This sale is scheduled to run weekly until May 17 (Sun). Following Phase 3, the company will sequentially launch projects aimed at improving visit frequency and average transaction value.
[Store Information]
Mini-supermarket "Hidaca" Kyobashi Coms Garden
Address: Coms Garden B2F, 2-6-1 Higashinoda-cho, Miyakojima-ku, Osaka
Hours:
Weekdays: 07:00 – 10:00 (Partial area), 10:00 – 22:00 (All areas)
Weekends/Holidays: 10:00 – 22:00
[Company Profile]
Founded in 1946 in Wakayama, Hidakaya celebrates its 80th anniversary in 2026. With the philosophy of "Being the #1 company that energizes the community through 'deliciousness' and 'fun'," it operates community supermarkets mainly in Wakayama Prefecture. The company builds a unique hybrid model, pursuing low prices while professional buyers select high-quality fresh foods. In 2025, it expanded into Osaka City with its urban mini-supermarket "Hidaca." Beyond retail, it operates its own meat processing center and established "Wakayama Bussan Co., Ltd." in 2023 for product development and wholesale of regional goods, accelerating its evolution into a "Food Platform."
[CEO Profile]
Shinji Kawabata, President & CEO of Hidakaya Co., Ltd.
Born in 1978 in Wakayama. Graduated from Ritsumeikan University Graduate School, majoring in Artificial Intelligence (AI). After working as a system engineer in Tokyo, he returned home in 2007 to join Hidakaya. Utilizing his engineering experience, he has promoted operational efficiency through IT and data-driven management since becoming President in 2016.
Following the strong response to the first phase, Phase 2 (April 27 to May 3) will strengthen the lineup focused on "Deliciousness x Price." The pricing strategy is designed to maximize store visits and create buzz within the trade area.
Main Featured Products (Prices exclude tax):
- Aichi Mikawa Eel Kabayaki: 1,799 yen / 1 piece
- Domestic Hidaka Beef Lean Rib Slices: 399 yen / 100g
- Pork Loin for Tonkatsu: 179 yen / 100g
- Cucumbers: 99 yen / 1 bag
- Zespri SunGold Kiwifruit: 99 yen / 1 piece
Additionally, the prepared foods department will continue selling the "Daily Bento" for 399 yen (excluding tax), promoting a sales floor where customers can find new discoveries on every visit.
Hidakaya has leveraged its 80 years of procurement expertise to provide value by balancing quality and price. This sale aims to maximize this strength, providing "deliciousness and fun in daily life" and further enhancing its value as a community-rooted supermarket.
■ Sale Overview
- Name: Hidaca Kyobashi 1st Anniversary Thank You Sale Part 2
- Period: April 27 (Mon) – May 3 (Sun), 2026
- Location: Hidaca Kyobashi (Miyakojima-ku, Osaka)
■ Future Developments
This sale is scheduled to run weekly until May 17 (Sun). Following Phase 3, the company will sequentially launch projects aimed at improving visit frequency and average transaction value.
[Store Information]
Mini-supermarket "Hidaca" Kyobashi Coms Garden
Address: Coms Garden B2F, 2-6-1 Higashinoda-cho, Miyakojima-ku, Osaka
Hours:
Weekdays: 07:00 – 10:00 (Partial area), 10:00 – 22:00 (All areas)
Weekends/Holidays: 10:00 – 22:00
[Company Profile]
Founded in 1946 in Wakayama, Hidakaya celebrates its 80th anniversary in 2026. With the philosophy of "Being the #1 company that energizes the community through 'deliciousness' and 'fun'," it operates community supermarkets mainly in Wakayama Prefecture. The company builds a unique hybrid model, pursuing low prices while professional buyers select high-quality fresh foods. In 2025, it expanded into Osaka City with its urban mini-supermarket "Hidaca." Beyond retail, it operates its own meat processing center and established "Wakayama Bussan Co., Ltd." in 2023 for product development and wholesale of regional goods, accelerating its evolution into a "Food Platform."
[CEO Profile]
Shinji Kawabata, President & CEO of Hidakaya Co., Ltd.
Born in 1978 in Wakayama. Graduated from Ritsumeikan University Graduate School, majoring in Artificial Intelligence (AI). After working as a system engineer in Tokyo, he returned home in 2007 to join Hidakaya. Utilizing his engineering experience, he has promoted operational efficiency through IT and data-driven management since becoming President in 2016.