Established Wakayama Supermarket 'Hidaka-ya,' Celebrating 80 Years, Launches Next 100 Years at Kickoff Meeting
Hidaka-ya, a supermarket chain based in Wakayama, celebrated its 80th anniversary and held a kickoff meeting for FY2026. The company announced ambitious plans for the next century, including aiming for ¥100 billion in sales and expanding into the Osaka area.
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Wakayama Prefecture-based supermarket chain 株式会社ヒダカヤ (Hidaka-ya Co., Ltd., Headquarters: Wakayama City, Wakayama Prefecture, Representative Director: Shinji Kawabata, hereinafter "Hidaka-ya") held its "Fiscal Year 2026 Kickoff Meeting" for its executive staff on March 12, 2026.
We are pleased to announce that we have presented the medium-to-long-term roadmap for the next 100 years and the key policies for FY2026, as we reach the milestone of our 80th anniversary.
At KeySite Wakayama
1. Report on the Kickoff Meeting
The meeting was held under the theme "The Milestone of Our 80th Anniversary and Towards the Next 100 Years." Since our founding as a greengrocer in Arochi, Wakayama City, in 1946, we have been supported by our local customers. Reflecting on our journey, we, the executives, pledged to become a "¥100 Billion Sales Company" by our 100th anniversary in 2046.
2. FY2025 Performance Report and Review
FY2025 was a year of aggressive investment for future growth, characterized by a "proactive" approach.
【Performance Highlights】
* Total sales reached approximately ¥12.5 billion, 109% year-on-year (preliminary figures).
* The prepared foods and non-perishable sector saw significant growth, capitalizing on convenience needs. The three fresh food departments (produce, meat, fish) are also showing signs of recovery through enhanced freshness and price appeal.
【Key Initiatives within FY2025】
* Opening of "Hidaca Kyobashi Coms Garden Store," our first store in Osaka city.
* Full-scale operation of "Hidaka-ya PC (Meat Processing Center)" to ensure high-quality product provision.
* Establishment of data-driven management foundation through integration of all store POS systems, strengthening our infrastructure for the next generation.
3. Introduction to Hidaka-ya's Business
● The "Deliciousness" and "Affordability" Hybrid Model
Under our management philosophy of "The company that energizes everyone in the region the most through 'deliciousness' and 'fun,'" Hidaka-ya operates a unique business model.
● Hybrid Supermarket
Our unique model prioritizes efficiency to offer "affordability" overall, while meticulously pursuing "deliciousness" through dedicated effort in specific areas.
● Urban Mini-Supermarket "Hidaca"
Specializing in urban locations, we offer fresh produce to prepared foods in a highly efficient sales floor. This is a focus area as a model case for multi-store expansion in the Osaka region.
● Commitment to Fresh Produce and Prepared Foods
Leveraging our processing centers, we are promoting the development of high-value-added "meat dishes" that highlight our expertise as meat professionals.
4. Future Activity Policy
● Building the Foundation for a ¥20 Billion System
FY2026 is positioned as a year for building a robust foundation towards achieving our medium-term goal of "¥20 billion in sales."
● Accelerating Osaka Strategy
Starting with "Hidaca," we aim to establish a 10-store system in the Osaka area by 2030.
● Diversification of Business
In addition to in-store sales, we will fully launch our wholesale and external sales business, "Wakayama Products," redesigning it as a pillar of revenue.
● Aggressive Investment in Human Resources
We will strengthen recruitment of executives and young talent to support the ¥20 billion system, and build an education system where individual growth directly contributes to company growth.
Moving forward, Hidaka-ya will continue to provide value that exceeds customer expectations as an "indispensable store" rooted in the community.
【Contact for Inquiries Regarding This Matter】
Hidaka-ya Co., Ltd. Public Relations Department 073-475-2231
【Hidaka-ya Co., Ltd. Corporate Profile】
■ 80 Years of Innovation in "Deliciousness" and "Fun" from Wakayama.
Born in 1946 as a greengrocer "Hidakaya" in Arochi, Wakayama City, in the immediate post-war period, Hidaka-ya celebrated its 80th anniversary in 2026. With the management philosophy of "The company that energizes everyone in the region the most through 'deliciousness' and 'fun,'" we are a community-based supermarket chain with a dominant presence mainly within Wakayama Prefecture.
■ Unique "Hybrid Model" Business Model
While thoroughly pursuing efficiency to offer "affordability," we have established a unique hybrid model that applies expert discernment and effort to fresh food departments and prepared foods, delivering "surprising deliciousness." In 2025, we opened the urban mini-supermarket "Hidaca" in Osaka city, challenging the establishment of a new retail format that goes beyond the framework of traditional regional supermarkets.
■ Evolution into a Food Platform
We are pleased to announce that we have presented the medium-to-long-term roadmap for the next 100 years and the key policies for FY2026, as we reach the milestone of our 80th anniversary.
At KeySite Wakayama
1. Report on the Kickoff Meeting
The meeting was held under the theme "The Milestone of Our 80th Anniversary and Towards the Next 100 Years." Since our founding as a greengrocer in Arochi, Wakayama City, in 1946, we have been supported by our local customers. Reflecting on our journey, we, the executives, pledged to become a "¥100 Billion Sales Company" by our 100th anniversary in 2046.
2. FY2025 Performance Report and Review
FY2025 was a year of aggressive investment for future growth, characterized by a "proactive" approach.
【Performance Highlights】
* Total sales reached approximately ¥12.5 billion, 109% year-on-year (preliminary figures).
* The prepared foods and non-perishable sector saw significant growth, capitalizing on convenience needs. The three fresh food departments (produce, meat, fish) are also showing signs of recovery through enhanced freshness and price appeal.
【Key Initiatives within FY2025】
* Opening of "Hidaca Kyobashi Coms Garden Store," our first store in Osaka city.
* Full-scale operation of "Hidaka-ya PC (Meat Processing Center)" to ensure high-quality product provision.
* Establishment of data-driven management foundation through integration of all store POS systems, strengthening our infrastructure for the next generation.
3. Introduction to Hidaka-ya's Business
● The "Deliciousness" and "Affordability" Hybrid Model
Under our management philosophy of "The company that energizes everyone in the region the most through 'deliciousness' and 'fun,'" Hidaka-ya operates a unique business model.
● Hybrid Supermarket
Our unique model prioritizes efficiency to offer "affordability" overall, while meticulously pursuing "deliciousness" through dedicated effort in specific areas.
● Urban Mini-Supermarket "Hidaca"
Specializing in urban locations, we offer fresh produce to prepared foods in a highly efficient sales floor. This is a focus area as a model case for multi-store expansion in the Osaka region.
● Commitment to Fresh Produce and Prepared Foods
Leveraging our processing centers, we are promoting the development of high-value-added "meat dishes" that highlight our expertise as meat professionals.
4. Future Activity Policy
● Building the Foundation for a ¥20 Billion System
FY2026 is positioned as a year for building a robust foundation towards achieving our medium-term goal of "¥20 billion in sales."
● Accelerating Osaka Strategy
Starting with "Hidaca," we aim to establish a 10-store system in the Osaka area by 2030.
● Diversification of Business
In addition to in-store sales, we will fully launch our wholesale and external sales business, "Wakayama Products," redesigning it as a pillar of revenue.
● Aggressive Investment in Human Resources
We will strengthen recruitment of executives and young talent to support the ¥20 billion system, and build an education system where individual growth directly contributes to company growth.
Moving forward, Hidaka-ya will continue to provide value that exceeds customer expectations as an "indispensable store" rooted in the community.
【Contact for Inquiries Regarding This Matter】
Hidaka-ya Co., Ltd. Public Relations Department 073-475-2231
【Hidaka-ya Co., Ltd. Corporate Profile】
■ 80 Years of Innovation in "Deliciousness" and "Fun" from Wakayama.
Born in 1946 as a greengrocer "Hidakaya" in Arochi, Wakayama City, in the immediate post-war period, Hidaka-ya celebrated its 80th anniversary in 2026. With the management philosophy of "The company that energizes everyone in the region the most through 'deliciousness' and 'fun,'" we are a community-based supermarket chain with a dominant presence mainly within Wakayama Prefecture.
■ Unique "Hybrid Model" Business Model
While thoroughly pursuing efficiency to offer "affordability," we have established a unique hybrid model that applies expert discernment and effort to fresh food departments and prepared foods, delivering "surprising deliciousness." In 2025, we opened the urban mini-supermarket "Hidaca" in Osaka city, challenging the establishment of a new retail format that goes beyond the framework of traditional regional supermarkets.
■ Evolution into a Food Platform