Cooking Expert and Hunter 'Kao' Appointed as Official Ambassador for Gifu's Direct-from-Farm E-commerce Site 'Gifumaru'
The Gifu-based direct-from-farm e-commerce site 'Gifumaru' has appointed cooking expert and hunter Kaori Uwaya (Kao) as its official ambassador. Leveraging her expertise, the company aims to promote the appeal of Gifu's food nationwide through original recipes and information dissemination on social media.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 23:00
- 🔍 Collected: May 25, 2026 at 14:31
- 🤖 AI Analyzed: May 25, 2026 at 14:43 (11 min after Collected)
## A Unique Collaboration: Cooking Expert × Hunter × Direct-from-Farm E-commerce
'Gifumaru' (operated by Hidakara Co., Ltd., based in Hida City, Gifu Prefecture; Representative Director: Kanako Funasaka), an online shop that delivers the essence and passion of Gifu producers, has announced the appointment of Kaori Uwaya (Kao | Secret Feast Deli Recipe), a cooking expert and hunter active in the Hida region, as its official ambassador.
'Gifumaru' was launched in July 2024 to serve as a destination for discovering rare products not previously available online, and as a service to support producers in expanding their sales channels nationwide by minimizing their operational efforts.
Kao, who is based in the Hida region and active in maximizing product appeal through social media and original recipes, has seen her 'Secret Feast Deli Recipes' accumulate over 10 million views. She is widely recognized for her ability to create glamorous, approachable recipes that highlight product charm.
Moving forward, Kao will select products from 'Gifumaru' and introduce them through her official Instagram, proposing new ways to enjoy these items and incorporating them into daily life.
## Ambassador Profile
Kao (Kaori Uwaya) | Cooking Expert / Hunter
Member of the Hida Hunters Association Kiyomi Branch. Winner of the highest award, the 'Minister of Agriculture, Forestry and Fisheries Award,' at the 3rd Gibier (Game Meat) Cooking Contest. She currently shares recipes on Instagram (@kao_deli), TikTok, and her YouTube channel 'Kaori's Kitchen,' boasting a total of 238,000 followers across social media.
'Gifumaru' (operated by Hidakara Co., Ltd., based in Hida City, Gifu Prefecture; Representative Director: Kanako Funasaka), an online shop that delivers the essence and passion of Gifu producers, has announced the appointment of Kaori Uwaya (Kao | Secret Feast Deli Recipe), a cooking expert and hunter active in the Hida region, as its official ambassador.
'Gifumaru' was launched in July 2024 to serve as a destination for discovering rare products not previously available online, and as a service to support producers in expanding their sales channels nationwide by minimizing their operational efforts.
Kao, who is based in the Hida region and active in maximizing product appeal through social media and original recipes, has seen her 'Secret Feast Deli Recipes' accumulate over 10 million views. She is widely recognized for her ability to create glamorous, approachable recipes that highlight product charm.
Moving forward, Kao will select products from 'Gifumaru' and introduce them through her official Instagram, proposing new ways to enjoy these items and incorporating them into daily life.
## Ambassador Profile
Kao (Kaori Uwaya) | Cooking Expert / Hunter
Member of the Hida Hunters Association Kiyomi Branch. Winner of the highest award, the 'Minister of Agriculture, Forestry and Fisheries Award,' at the 3rd Gibier (Game Meat) Cooking Contest. She currently shares recipes on Instagram (@kao_deli), TikTok, and her YouTube channel 'Kaori's Kitchen,' boasting a total of 238,000 followers across social media.
FAQ
「産地直送！ぎふまる」の公式アンバサダーに就任した人物は誰ですか？
飛騨地域を拠点に活動する、料理研究家であり猟師の「かお | 秘密のごちそうデリレシピ（上屋 薫里氏）」です。
株式会社ヒダカラが運営する「産地直送！ぎふまる」はどのようなサービスですか？
2024年7月にオープンしたオンラインマルシェで、手間やコストをかけずに地元の生産者の商品を全国へ届けるためのサービスです。
かお氏はアンバサダーとしてどのような活動を行いますか？
SNSを通じて特産品の魅力やオリジナルレシピを発信し、商品の新しい楽しみ方や日常に取り入れやすい活用方法を提案します。
かお氏のSNSでの実績はどのようなものですか？
InstagramやTikTokなどで「秘密のごちそうデリレシピ」を発信し、動画は1,000万回超えの再生数を記録。SNS総フォロワー数は23.8万人にのぼります。
今回の提携の目的は何ですか？
かお氏の知見とアイデアを活かして岐阜の食材の魅力を全国に拡散し、生産者の想いをより多くの人々に届けることです。