Sold Out in One Day: Launch Event for 'Kusawake', a New Generation Sake
threaF, a gift shop operated by Hida Shokai, held a launch event for its new sake, 'Kusawake,' developed in partnership with Matsuoka Brewing. Featuring a fruity profile achieved through the 'assemblage' blending technique, the product sold out 237 bottles within one day of pre-orders.
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- 📰 Published: March 28, 2026 at 01:03
- 🔍 Collected: March 28, 2026 at 21:59 (20h 55m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 04:24 (414h 25m after Collected)
threaF, a gift shop operated by Hida Shokai LLC (HQ: Toshima-ku, Tokyo), held a launch event on March 14, 2026, for their new sake, 'Kusawake.' The product, which aims to be an approachable and fruity 'first glass' for sake beginners, sold out 237 bottles within one day of pre-orders. At the event, the CEO of Matsuoka Brewing, the sake's manufacturer, shared stories behind the development, including the use of 'assemblage'—a wine-blending technique—to create a multilayered and refined flavor profile.
FAQ
What are the characteristics of the 'Kusawake' sake?
It is a 'new generation sake' that uses the 'assemblage' (blending) technique to create a multilayered, fruity, and smooth flavor profile.
Where can I purchase it?
It is available at the threaF store in Toshima-ku, Tokyo, and on their official e-commerce website.