"Cool Sunflower Fields" Appear Nationwide! Hibiya Kadan Holds "Sunflower Field Relay" to Fill Stores with Yellow.

A sunflower field appears inside Hibiya Kadan stores. Enjoy a sunflower picking experience (in-store image) *Last year's event (Hibiya-Kadan Style Atre Ebisu store).

Hibiya Kadan Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Hiroaki Miyajima) will hold a relay event connecting the entire country, "Sunflower Field Relay," where visitors can enjoy a sunflower field in a cool indoor setting, avoiding the summer heat. The event will be held sequentially on weekends from Friday, July 3, 2026, to Sunday, August 30, 2026, at target stores nationwide (24 stores in total).

"Sunflower Field Relay" Details Page: https://shop.hibiyakadan.com/news/35/

In this event, we will recreate a sunflower field reminiscent of a summer landscape using cut flowers (fresh flowers) in cool and comfortable store spaces located near stations or within commercial facilities. Amid concerns about people refraining from going out due to recent record-breaking summer heatwaves and rising prices, Hibiya Kadan proposes this as a summer activity that allows you to fully enjoy summer with high time efficiency (タイパ), without worrying about the weather or temperature, and without spending time traveling.

"Sunflower Field" In-store Image *Last year's event (Hibiya-Kadan Style Atre Ebisu store)

Hundreds of sunflowers, an overwhelming number that cannot normally be seen, will be displayed in the store, allowing customers to enjoy the "Sunflower Picking Experience" where they can choose their favorite one from the display. Sunflowers can be picked one by one and are offered at a special price (330 yen including tax per stem) for easy enjoyment. As it is a safe event that does not require scissors, children and seniors can participate with peace of mind.

"Sunflower Scooping" to enjoy a summer festival atmosphere (image)

In addition, on weekends during the period, "Sunflower Scooping," where you can experience a summer festival atmosphere by scooping sunflowers floating on cool water with a net, will be held concurrently.

"Sunflower Field" In-store Image *Last year's event (Hibiya-Kadan Style Equia Takenotsuka store) "Sunflower Field" In-store Image *Last year's event (Hibiya-Kadan Style Chapeau Ichikawa store)

This sunflower field event was also held last year, and participating customers gave feedback such as, "I was surprised to see a sunflower field appear at the station," "It was fun to choose and pick them myself," and "It was great to make summer memories because I couldn't go out due to the heat." This year, we are expanding the number of participating stores to deliver a special moment from our storefronts, allowing everyone to immerse themselves in the summer atmosphere in a familiar place. The yellow space of the sunflower field, which is photogenic from any angle, is also ideal as a spot for "oshi-katsu" (supporting your favorite idol/character), which has been a recent trend.

Through this event, Hibiya Kadan aims not only for customers to purchase flowers but also to experience the excitement of choosing their favorite with their own hands and the positive energy that a single flower brings. We will continue to propose the charm of flowers that can be easily enjoyed by people of all ages, and deliver a rich life and smiles filled with flowers to everyone's daily lives.

≪Event Highlights≫

"Sunflower Field" In-store Image "Sunflower Field" In-store Image

"Indoor Sunflower Field" for comfortable immersion in summer in the city

You can enjoy a breathtaking view of sunflowers stretching as far as the eye can see, right in front of the station or within commercial facilities, during your shopping or weekend outings. It's a new option for summer outings that you can casually visit without worrying about the weather or travel time. From seniors on a stroll to young people taking photos for their "oshi-katsu," people of all ages can easily enjoy a vibrant yellow space that offers a sense of the extraordinary.

"Sunflower Picking Experience" to find your own special bloom

This is an experiential event where you can choose your favorite from energetic sunflowers filling the store. We offer them at a special price of 330 yen (tax included) per stem, allowing you to easily connect with real nature without needing to bring anything. Since no scissors are used, it is safe and can be enjoyed by everyone, from small children to seniors.

"Sunflower Scooping" to enhance the weekend summer festival mood

This is a limited-time event (500 yen including tax per play) where you scoop sunflowers floating on cool water with a net, allowing you to experience a summer festival atmosphere. It's not only a great way for children to make summer vacation memories and experience a festival, but also a fun way to choose flowers to decorate your room in a different way, making your weekend outings even more exciting. You can take home up to 3 sunflowers. Even if you don't scoop any, you will receive one sunflower as a gift.

≪Comments from the Planner≫

The expanse of yellow that greets you the moment you step inside the store is a special summer space that brightens even our staff's hearts. You don't have to worry about getting your clothes or hands dirty, and anyone can casually drop by on their day off without bringing anything. We hope you will enjoy a special moment this summer weekend finding your favorite bloom in our cool indoor sunflower field.

≪Event Overview≫

Event Name: "Sunflower Field Relay"

Period: Weekends during the period from Friday, July 3, 2026, to Sunday, August 30, 2026 (held on Fridays, Saturdays, and Sundays - *some exceptions apply)

*Dates and scale of display vary by store. Subject to change without notice due to availability, etc.

*The first day of the event at each store will start at 12:00 PM.

Participating Stores: 24 target Hibiya-Kadan Style stores nationwide *Includes some other brands

[July 3 (Fri) - 5 (Sun)] Atre Meguro store, Chapeau Ichikawa store

[July 10 (Fri) - 12 (Sun)] ShinQs by TOKYU DEPARTMENT STORE inside Shibuya Hikarie store, Sotetsu Life Mitsukyo store, Odakyu Marche Tama Center store

[July 18 (Sat) - 20 (Mon, Holiday)] Sogo Chiba store, Accord Yoyogi-Uehara store, Odakyu Tsurukawa store, Odakyu OX Flower with Hibiya-Kadan Style Shonandai store, Reconnel Odakyu Accord Shin-Yurigaoka store

[July 24 (Fri) - 26 (Sun)] Odakyu Machida store, Ebina store

[July 31 (Fri) - August 2 (Sun)] Celeo Hachioji store, Atre Shin-Urayasu store

[August 7 (Fri) - 9 (Sun)] Equia Takenotsuka store, Chapeau Koiwa store, Namba CITY store

[August 14 (Fri) - 16 (Sun)] Atre Ebisu store, CIAL Sakuragicho store

[August 21 (Fri) - 23 (Sun)] Tokorozawa Station store, CIAL Tsurumi store, Sagami-Ono Station Square store

[August 28 (Fri) - 30 (Sun)] Joinus Terrace Futamatagawa store, ASTY Shizuoka store

Content:

1 Sunflower Field: Sunflower field display using cut flowers (fresh flowers)

2 Sunflower Picking Experience: 330 yen (tax included) per stem

*Special price for up to 10 stems per person. From the 11th stem onwards, the regular price will apply.

*May end when sold out each day.

3 Sunflower Scooping: 500 yen (tax included) per play

Planned Sunflower Varieties: Sunrich Orange, Sunrich Banana, Sunrich UP Orange

*Sunflowers stocked will vary by store.

"Sunflower Field Relay" Details Page: https://shop.hibiyakadan.com/news/35/

Hibiya Kadan Co., Ltd.

Founded in 1872, after opening its Tokyo Hibiya Park flagship store in 1950, Hibiya Kadan Co., Ltd. was established. Currently, it operates approximately 190 locations nationwide. The company is involved in wedding floral arrangements, sales of floral gifts for individuals and corporations at stores and online shops, funeral services, landscape production through greenery, floral graphic services, and community development projects. Moving forward, we will continue to propose ways to color and enrich the future of living, not just by selling and decorating with flowers and greenery.

Company Site: https://hibiya.co.jp/ Official X: https://x.com/hibiyakadan Official Facebook: https://www.facebook.com/hibiyakadan/ Hibiya Kadan Online Shop: https://www.hibiyakadan.com