Surprise Dad with Sunflowers, Whose Flower Language Is 'Admiration'! Hibiya Kadan Supports Children's Desire to Give with the 'Father's Day 88-Yen Campaign' Limited to Elementary School Students and Younger.

“Father’s Day 88-Yen Campaign”

Hibiya Kadan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Miyajima) will implement the “Father’s Day 88-Yen Campaign” on June 20 (Sat) and 21 (Sun), 2026—two days leading up to Father’s Day on June 21 (Sun). At participating Hibiya Kadan stores nationwide (excluding some locations), sunflowers (one stem) will be sold at the special price of 88 yen (tax included), a pun on “Papa,” exclusively for children in elementary school or younger.

■ Details of the “Father’s Day 88-Yen Campaign”: https://shop.hibiyakadan.com/news/32/

“Father’s Day 88-Yen Campaign” ※ Image

Following the “Mother’s Day 88-Yen Campaign” last month, where carnations were sold for 88 yen (a pun on “Haha,” meaning mother), this is a special limited-time initiative for Father’s Day. Amid rising living costs, the campaign creates an opportunity at stores nationwide for children to purchase flowers with their own pocket money and express heartfelt gratitude to their loved ones—an unforgettable purchasing and emotional experience.

≪Background of the Campaign≫

The price of “88 yen” is not only a wordplay on “Papa” but also intentionally set to enable children to express appreciation using their allowance. Despite ongoing inflation, the company remains committed to offering the flowers at this symbolic price.

※ Image: Last year’s in-store “Father’s Day 88-Yen Campaign”

In stores, sunflowers are displayed at children’s eye level, and children are encouraged to line up at the same register as adults, making their own purchase—an “experience rule” the company values. This initiative goes beyond a simple discount; it is designed to provide children with a special opportunity to take a step forward and convey their feelings to someone important.

The sunflower’s flower language is “admiration.” Recognizing that children often feel too shy to express their feelings in words, yet deeply wish to delight and surprise their bright, larger-than-life fathers, the company has decided to run this campaign again this year. Hibiya Kadan aims to create spaces at its nationwide stores where children can act on their own initiative to show love and appreciation for their families.

≪Overview of the “Father’s Day 88-Yen Campaign”≫

Sunflowers available for purchase ※ Image

【How to Purchase】

1. Visit a participating campaign store. The child (elementary school or younger) must come in person.

2. Choose your preferred sunflower (already wrapped) from the designated selection.

3. Line up at the register. Children will join the same checkout line as adults.

4. Pay 88 yen (tax included) per sunflower.

【Campaign Overview】

Dates: June 20 (Sat) and 21 (Sun), 2026

Participating Stores: All HIBIYA KADAN and Hibiya-Kadan Style stores nationwide (excluding some locations)

Eligibility: Children in elementary school or younger

Offer: Sunflowers sold at the special price of 88 yen (tax included) per stem

※ One sunflower per child.

※ Limited quantities available per store per day. Ends when supplies run out.

※ In-person visit by the child is required. Proxy purchases are not eligible.

■ Details of the “Father’s Day 88-Yen Campaign”: https://shop.hibiyakadan.com/news/32/

Reference: [Behind the Scenes of the Campaign (PR TIMES STORY)]

Maintaining 88 Yen Despite Rising Prices: The “88-Yen Carnation Campaign” for Mother’s Day Sparks Widespread Response. Public Resonance with Hibiya Kadan’s Unique Experience Value and Its Vision for Flowers × Well-being: https://prtimes.jp/story/detail/YxR2O5hlEex

Hibiya Kadan Co., Ltd.

Founded in 1872, the company established its main store at Hibiya Park, Tokyo, in 1950 and incorporated as Hibiya Kadan Co., Ltd. It now operates approximately 190 locations nationwide. The company offers wedding floral arrangements, casual flowers, and flower gifts for individuals and corporations through stores and online shops, funeral services, landscape production through greenery, flower graphic services, and regional community development projects. Moving forward, it will continue to propose new ways to enrich and brighten everyday life beyond just selling and decorating with flowers and greenery.

Corporate Website: https://hibiya.co.jp/
Official X: https://x.com/hibiyakadan
Official Facebook: https://www.facebook.com/hibiyakadan/
Hibiya Kadan Online Shop: https://www.hibiyakadan.com