'Mom, I bought it with my own pocket money!' Supporting children's wish to give with 88-yen (Ha-ha) carnations on Mother's Day. Providing a 'lifelong purchase and emotional experience.'
Hibiya Kadan will hold its 34th annual 'Mother's Day 88-yen Campaign' on May 9-10, 2026, targeting children in elementary school and younger. Carnations will be sold at a special price of 88 yen (including tax) to support the experience of expressing gratitude through their own efforts.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:22 (1h 50m after Collected)
Hibiya Kadan 'Mother's Day 88-yen Campaign'
Hibiya Kadan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Hiroaki Miyajima) will implement the 'Mother's Day 88-yen Campaign' for two days only, Saturday, May 9, and Sunday, May 10, 2026. This campaign targets children of elementary school age and younger, offering single carnations at a special price of '88 yen (tax included)' at HIBIYA KADAN and Hibiya-Kadan Style stores nationwide (excluding some stores).
Details page for the campaign: https://shop.hibiyakadan.com/detail/2190/new/10062266/
This campaign began in 1993 and marks its 34th year. The reason for continuing this project during Mother's Day—the busiest time of year for florists—is our strong desire to support the experience of children choosing flowers with their own pocket money and expressing their gratitude through their own strength. We believe that expanding the circle of communication through flowers contributes to a richer society and will continue to cherish this tradition.
Background of the Campaign
Hibiya Kadan has aimed to contribute to peace and social development through flowers and greenery since opening its shop in Hibiya Park in 1950 as part of the post-war reconstruction plan. We also focus on spreading flower culture to the next generation through activities such as 'Hanayiku' (flower education) in elementary schools.
This campaign started in 1993 with the hope of creating a culture that cherishes those close to us for the realization of a peaceful society. The price of '88 yen' was set as a pun on 'Haha' (Mother) and to provide an opportunity for children to express gratitude using their own pocket money.
Scenes from last year's campaign
Even with current inflation, we have maintained this price. In stores, we display the target carnations at a child's eye level and value the 'experience' rule of having them stand in the same checkout line as adults to make their purchase.
Last year, a social media post from a parent garnered over 11 million views, leading us to reconfirm the social significance of this project, which we have continued with an unchanging stance for many years.
Behind the Scenes (PR TIMES STORY)
Maintaining 88 yen even amidst rising prices. A massive response to the 'Single Carnation for 88 Yen' Mother's Day campaign. Empathy for the unique experiential value created by Hibiya Kadan and the form of Flower x Well-being being pursued.
https://prtimes.jp/story/detail/YxR2O5hlEex
Campaign Overview
Target Carnations (Image)
How to Purchase
1. Visit a participating campaign store. The child (elementary school age or younger) must visit in person.
2. Choose your favorite carnation (pre-wrapped) from the selection.
3. Line up at the register. Please line up in the same lane as adults.
4. Pay 88 yen (tax included) per carnation.
Implementation Details
Dates: Saturday, May 9, and Sunday, May 10, 2026
Participating Stores: Nationwide HIBIYA KADAN and Hibiya-Kadan Style (excluding some stores)
Target Audience: Children in elementary school and younger
Content: Carnations sold at a special price of '88 yen per stem (tax included)'
*Limit one per person.
*Limited quantities available each day at each store. Offer ends when stock is out.
*The child must visit in person. (Proxy purchases are not eligible.)
Details page for the campaign: https://shop.hibiyakadan.com/detail/2190/new/10062266/
*Interviews at stores in Tokyo are also available on May 9 and 10, 2026. Please contact the media relations department.
Hibiya Kadan's Mother's Day 2026
Hibiya Kadan's 2026 Mother's Day Theme: 'The Circulation of Thoughts, Spreading from Flowers'
Send flowers to that special person with a feeling of 'Thank you.'
Because your thoughts will make a beautiful flower bloom in that person's heart.
Because that flower will spread to those around them and light up the world.
May the 'Thank you' continue forever.
Hibiya Kadan's 2026 Mother's Day Lineup [Online Shop]
High-quality roses from Akiba Nursery, giant roses from Kunieda Rose Garden, and hydrangeas 'Colorfulrangia Spice No. 3' from Daie Kadan.
Inspired by the theme 'The Circulation of Thoughts, Spreading from Flowers,' we planned this year's Mother's Day gifts with the hope that gratitude toward mothers will spread smiles from the producers who grow the flowers to the givers, the receivers, and into their daily lives. We cherish the warm connections that start with flowers.
Hibiya Kadan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Hiroaki Miyajima) will implement the 'Mother's Day 88-yen Campaign' for two days only, Saturday, May 9, and Sunday, May 10, 2026. This campaign targets children of elementary school age and younger, offering single carnations at a special price of '88 yen (tax included)' at HIBIYA KADAN and Hibiya-Kadan Style stores nationwide (excluding some stores).
Details page for the campaign: https://shop.hibiyakadan.com/detail/2190/new/10062266/
This campaign began in 1993 and marks its 34th year. The reason for continuing this project during Mother's Day—the busiest time of year for florists—is our strong desire to support the experience of children choosing flowers with their own pocket money and expressing their gratitude through their own strength. We believe that expanding the circle of communication through flowers contributes to a richer society and will continue to cherish this tradition.
Background of the Campaign
Hibiya Kadan has aimed to contribute to peace and social development through flowers and greenery since opening its shop in Hibiya Park in 1950 as part of the post-war reconstruction plan. We also focus on spreading flower culture to the next generation through activities such as 'Hanayiku' (flower education) in elementary schools.
This campaign started in 1993 with the hope of creating a culture that cherishes those close to us for the realization of a peaceful society. The price of '88 yen' was set as a pun on 'Haha' (Mother) and to provide an opportunity for children to express gratitude using their own pocket money.
Scenes from last year's campaign
Even with current inflation, we have maintained this price. In stores, we display the target carnations at a child's eye level and value the 'experience' rule of having them stand in the same checkout line as adults to make their purchase.
Last year, a social media post from a parent garnered over 11 million views, leading us to reconfirm the social significance of this project, which we have continued with an unchanging stance for many years.
Behind the Scenes (PR TIMES STORY)
Maintaining 88 yen even amidst rising prices. A massive response to the 'Single Carnation for 88 Yen' Mother's Day campaign. Empathy for the unique experiential value created by Hibiya Kadan and the form of Flower x Well-being being pursued.
https://prtimes.jp/story/detail/YxR2O5hlEex
Campaign Overview
Target Carnations (Image)
How to Purchase
1. Visit a participating campaign store. The child (elementary school age or younger) must visit in person.
2. Choose your favorite carnation (pre-wrapped) from the selection.
3. Line up at the register. Please line up in the same lane as adults.
4. Pay 88 yen (tax included) per carnation.
Implementation Details
Dates: Saturday, May 9, and Sunday, May 10, 2026
Participating Stores: Nationwide HIBIYA KADAN and Hibiya-Kadan Style (excluding some stores)
Target Audience: Children in elementary school and younger
Content: Carnations sold at a special price of '88 yen per stem (tax included)'
*Limit one per person.
*Limited quantities available each day at each store. Offer ends when stock is out.
*The child must visit in person. (Proxy purchases are not eligible.)
Details page for the campaign: https://shop.hibiyakadan.com/detail/2190/new/10062266/
*Interviews at stores in Tokyo are also available on May 9 and 10, 2026. Please contact the media relations department.
Hibiya Kadan's Mother's Day 2026
Hibiya Kadan's 2026 Mother's Day Theme: 'The Circulation of Thoughts, Spreading from Flowers'
Send flowers to that special person with a feeling of 'Thank you.'
Because your thoughts will make a beautiful flower bloom in that person's heart.
Because that flower will spread to those around them and light up the world.
May the 'Thank you' continue forever.
Hibiya Kadan's 2026 Mother's Day Lineup [Online Shop]
High-quality roses from Akiba Nursery, giant roses from Kunieda Rose Garden, and hydrangeas 'Colorfulrangia Spice No. 3' from Daie Kadan.
Inspired by the theme 'The Circulation of Thoughts, Spreading from Flowers,' we planned this year's Mother's Day gifts with the hope that gratitude toward mothers will spread smiles from the producers who grow the flowers to the givers, the receivers, and into their daily lives. We cherish the warm connections that start with flowers.