Adding Real Flower Colors to the Trend of "Jara-tsuke". Hibiya Kadan to Launch New Product "pokehana" for Enjoying Fresh Flowers Wearably, First Release at Flags (Shinjuku Flags) Pop-up from April 15th (Wed).
Frenet HIBIYA, a group company of Hibiya Kadan, is launching "pokehana," a new wearable fresh flower accessory, on April 15, 2026, at a pop-up shop in Shinjuku Flags. This product allows users to attach fresh Gerbera flowers to bags and clothing without watering, targeting Gen Z fashion trends and offering easy floral enjoyment for busy adults.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 23:00
- 🔍 Collected: April 14, 2026 at 14:31
- 🤖 AI Analyzed: April 19, 2026 at 16:30 (121h 58m after Collected)
Frenet HIBIYA Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Yuuoo Ogata), a group company of Hibiya Kadan Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroaki Miyajima), will release its new product "pokehana," which allows fresh flowers to be carried like keychains or charms attached to bags and clothing, starting with a先行発売 (advance release) at the POP UP SHOP held at Flags (Shinjuku Flags) on Wednesday, April 15, 2026. Through its unique packaging, it proposes a new flower experience by bringing the vibrant colors of fresh flowers into daily coordination like accessories, without the need for watering.
## Background of the Planning
The origin of "pokehana" lies in the desire to make fresh flowers, which have traditionally been enjoyed as decorations, more accessible and closer to our daily lives. The planner, who had been exploring "how to enjoy flowers more easily by wearing them," was inspired by charms adorned with dried flowers and took on the challenge of realizing it with fresh flowers. This concept of wearing fresh flowers aligns with the recent trend among Gen Z and others, known as "Jara-katsu" (lively accessory collecting), where individuals express their individuality by attaching their favorite charms to bags and other items. This led to the birth of "pokehana" as a new fashion icon, adding colorful flowers to bags and belongings. Gerbera, popular across many generations for its multi-color development, is used for the flowers. Practical aspects such as ease of fitting into a flat package like a zip bag and good shelf life were also considered, balancing trendiness with the charm of fresh flowers.
## Product Details
◆ Product Overview
Product Name: pokehana (ポケハナ)
Price: 1,100 yen (tax included)
Fresh Flower: Gerbera
Materials: Carabiner strap, transparent zip bag, message card
Product Size: Approx. 98mm width x 148mm height
◆ Features
**Uses Fresh Gerbera Flowers:** Gerbera, popular for its pop and bright image, is adopted. It carries the flower language of "hope," not only making the user feel positive but also making it ideal for gifts. It was selected as the most suitable flower for this product due to its flat form that fits the package shape, its relatively long shelf life, and its diverse color variations.
**Transparent Zip Bag:** Using proprietary technology, this package keeps fresh flowers fresh for a long time without watering, while showcasing their beauty.
*Patent pending.
**Carabiner Strap:** A carabiner strap is included, allowing easy attachment to bags, clothing, smartphones, etc. Enjoying the color combination of the flower and the carabiner strap according to your mood is also one of the unique ways to enjoy pokehana.
**Message Card:** There is a pocket on the side of the zip bag to insert a message card. For this advance release, a THANK YOU card is included to directly convey feelings of gratitude.
## Target Audience & Usage Scenarios
**For Gen Z Fashion:** For those who love customizing to their own taste and are sensitive to new trends. We want them to enjoy it as a part of their fashion by attaching it to bags, smartphones, etc., appealing to those who are familiar with social media and prefer photogenic items.
**For the Healing of Busy Adults:** For those who want healing in their daily lives but feel burdened by watering plants. They can gain the healing effects of plants without stress, as watering is not required.
**As a Smart Petit Gift:** With a price point and size that doesn't require excessive consideration, it serves as a tool to casually convey everyday "thank yous" without psychological burden.
## Sales Overview
Location: Hibiya Kadan POP UP SHOP in Flags (Shinjuku Flags)
Address: 3-37-1 Shinjuku, Shinjuku-ku, Tokyo 1F, Main Entrance
Sales Period: Wednesday, April 15, 2026 - Sunday, May 17, 2026
Business Hours: 12:00 - 19:00
## Future Outlook
"pokehana" will continue to evolve, listening to customer feedback, starting with this advance release at Flags (Shinjuku Flags). In the future, based on customer input...
## Background of the Planning
The origin of "pokehana" lies in the desire to make fresh flowers, which have traditionally been enjoyed as decorations, more accessible and closer to our daily lives. The planner, who had been exploring "how to enjoy flowers more easily by wearing them," was inspired by charms adorned with dried flowers and took on the challenge of realizing it with fresh flowers. This concept of wearing fresh flowers aligns with the recent trend among Gen Z and others, known as "Jara-katsu" (lively accessory collecting), where individuals express their individuality by attaching their favorite charms to bags and other items. This led to the birth of "pokehana" as a new fashion icon, adding colorful flowers to bags and belongings. Gerbera, popular across many generations for its multi-color development, is used for the flowers. Practical aspects such as ease of fitting into a flat package like a zip bag and good shelf life were also considered, balancing trendiness with the charm of fresh flowers.
## Product Details
◆ Product Overview
Product Name: pokehana (ポケハナ)
Price: 1,100 yen (tax included)
Fresh Flower: Gerbera
Materials: Carabiner strap, transparent zip bag, message card
Product Size: Approx. 98mm width x 148mm height
◆ Features
**Uses Fresh Gerbera Flowers:** Gerbera, popular for its pop and bright image, is adopted. It carries the flower language of "hope," not only making the user feel positive but also making it ideal for gifts. It was selected as the most suitable flower for this product due to its flat form that fits the package shape, its relatively long shelf life, and its diverse color variations.
**Transparent Zip Bag:** Using proprietary technology, this package keeps fresh flowers fresh for a long time without watering, while showcasing their beauty.
*Patent pending.
**Carabiner Strap:** A carabiner strap is included, allowing easy attachment to bags, clothing, smartphones, etc. Enjoying the color combination of the flower and the carabiner strap according to your mood is also one of the unique ways to enjoy pokehana.
**Message Card:** There is a pocket on the side of the zip bag to insert a message card. For this advance release, a THANK YOU card is included to directly convey feelings of gratitude.
## Target Audience & Usage Scenarios
**For Gen Z Fashion:** For those who love customizing to their own taste and are sensitive to new trends. We want them to enjoy it as a part of their fashion by attaching it to bags, smartphones, etc., appealing to those who are familiar with social media and prefer photogenic items.
**For the Healing of Busy Adults:** For those who want healing in their daily lives but feel burdened by watering plants. They can gain the healing effects of plants without stress, as watering is not required.
**As a Smart Petit Gift:** With a price point and size that doesn't require excessive consideration, it serves as a tool to casually convey everyday "thank yous" without psychological burden.
## Sales Overview
Location: Hibiya Kadan POP UP SHOP in Flags (Shinjuku Flags)
Address: 3-37-1 Shinjuku, Shinjuku-ku, Tokyo 1F, Main Entrance
Sales Period: Wednesday, April 15, 2026 - Sunday, May 17, 2026
Business Hours: 12:00 - 19:00
## Future Outlook
"pokehana" will continue to evolve, listening to customer feedback, starting with this advance release at Flags (Shinjuku Flags). In the future, based on customer input...