Solving Issues in the Nature and Environment Fields with the 'Power of Games to Engage People'. SEGA XD and Hibiya Kadan Conclude a Comprehensive Business Alliance.
SEGA XD and Hibiya Kadan have formed a business alliance to solve environmental issues through gamification. They plan to develop the 'Hanaiku Card Game' for children by 2026 to foster environmental awareness.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 09:42 (476h 2m after Collected)
SEGA XD Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Hidetaka Tani, hereafter: SEGA XD), which develops gamification businesses, and Hibiya Kadan Co., Ltd. (Location: Minato-ku, Tokyo, President: Hiroaki Miyajima, hereafter: Hibiya Kadan), which develops businesses related to flowers and greenery, have concluded a comprehensive business alliance aiming to utilize gamification in the nature and environment fields.
*What is "Gamification": Applying game mechanics to non-game fields to increase user motivation and influence their behavior.
Through this alliance, we aim to solve various issues in the nature and environment fields by incorporating "gamification," which applies the engaging power of games to non-game areas, to develop solutions that promote nature and environmental education and support the efficiency of environmental infrastructure maintenance.
In recent years, with the rapid evolution of technology in the nature and environment fields, efforts toward realizing a decarbonized society have accelerated. However, due to the decreasing opportunities to interact with nature and plants during childhood, there are concerns that a sense of ownership over environmental actions is hard to foster, leading to a lack of behavioral change.
Furthermore, the reality is that there are various issues, such as the increasing maintenance and inspection burden on local governments and businesses due to the aging of street trees and environmental infrastructure.
On the other hand, gamification has achieved results in education and business fields. Due to its strengths in improving people's motivation, strengthening continuity, and promoting understanding, it is expected to be a new approach to prompt behavioral change.
Based on this background, by fusing SEGA XD's gamification know-how cultivated in game development and Hibiya Kadan's expertise in the nature and environment fields centered on flowers, the two companies signed this agreement and formed a business alliance aiming to solve these issues and further contribute to the creation of new value.
Specifically, as the first step of this alliance, we will plan and develop the "Hanaiku (Flower Education) Card Game" aimed at increasing opportunities for children and many others to become interested in and interact with nature and plants. We are proceeding with preparations aiming to start providing it during fiscal 2026.
## ■ Comment from Masato Ito, Director and Executive Officer COO of SEGA XD Co., Ltd.
We consider this alliance with Hibiya Kadan as a new opportunity to utilize the "power to engage people" we have cultivated in the fields of nature and the environment. Hibiya Kadan's stance of aiming to "evolve flowers and greenery into essential items for people's wellness" overlaps with our stance of aiming for the social implementation of entertainment, and we felt great empathy. By combining the knowledge of both companies, we will work on promoting understanding and action in the nature and environmental fields, and solving social issues such as the aging of street trees and environmental infrastructure. First of all, we will develop interactions with nature and plants into experiences that are more enjoyable and that people want to touch themselves. Increasing contact points with nature, fostering environmental awareness, and of course in childhood...
*What is "Gamification": Applying game mechanics to non-game fields to increase user motivation and influence their behavior.
Through this alliance, we aim to solve various issues in the nature and environment fields by incorporating "gamification," which applies the engaging power of games to non-game areas, to develop solutions that promote nature and environmental education and support the efficiency of environmental infrastructure maintenance.
In recent years, with the rapid evolution of technology in the nature and environment fields, efforts toward realizing a decarbonized society have accelerated. However, due to the decreasing opportunities to interact with nature and plants during childhood, there are concerns that a sense of ownership over environmental actions is hard to foster, leading to a lack of behavioral change.
Furthermore, the reality is that there are various issues, such as the increasing maintenance and inspection burden on local governments and businesses due to the aging of street trees and environmental infrastructure.
On the other hand, gamification has achieved results in education and business fields. Due to its strengths in improving people's motivation, strengthening continuity, and promoting understanding, it is expected to be a new approach to prompt behavioral change.
Based on this background, by fusing SEGA XD's gamification know-how cultivated in game development and Hibiya Kadan's expertise in the nature and environment fields centered on flowers, the two companies signed this agreement and formed a business alliance aiming to solve these issues and further contribute to the creation of new value.
Specifically, as the first step of this alliance, we will plan and develop the "Hanaiku (Flower Education) Card Game" aimed at increasing opportunities for children and many others to become interested in and interact with nature and plants. We are proceeding with preparations aiming to start providing it during fiscal 2026.
## ■ Comment from Masato Ito, Director and Executive Officer COO of SEGA XD Co., Ltd.
We consider this alliance with Hibiya Kadan as a new opportunity to utilize the "power to engage people" we have cultivated in the fields of nature and the environment. Hibiya Kadan's stance of aiming to "evolve flowers and greenery into essential items for people's wellness" overlaps with our stance of aiming for the social implementation of entertainment, and we felt great empathy. By combining the knowledge of both companies, we will work on promoting understanding and action in the nature and environmental fields, and solving social issues such as the aging of street trees and environmental infrastructure. First of all, we will develop interactions with nature and plants into experiences that are more enjoyable and that people want to touch themselves. Increasing contact points with nature, fostering environmental awareness, and of course in childhood...