HERO innovation Appoints Miki Fujimoto for "MEDISMA" Brand Promotion!
HERO innovation has announced the appointment of television personality Miki Fujimoto as the face of its "MEDISMA" brand starting April 1, 2026. Alongside this, the company is refreshing its corporate logo to accelerate the growth of its core medical DX solutions and services.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:00
- 🔍 Collected: April 1, 2026 at 16:47
HERO innovation Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative: Yoshikazu Hirano; hereinafter "the Company") is pleased to announce the appointment of television personality Miki Fujimoto for the "MEDISMA" brand promotion, effective April 1, 2026. On the same date, the company will also refresh its corporate logo to accelerate the promotion of its various solutions and services, centered on the "MEDISMA" series, which serves as the core of our future business strategy.
[Image: Miki Fujimoto × MEDISMA]
■ Background of the Appointment
With the business mission of "Making healthcare convenient and easy to understand," our company has launched and expanded various services that solve challenges in medical settings through IT. This includes our cloud-based service for medical institutions, "MEDISMA," which provides an end-to-end solution covering patient acquisition, appointment scheduling, medical questionnaires, and payment processing.
We have appointed Miki Fujimoto for this promotion, as she is supported by a wide range of generations and possesses a domestic and intelligent image. Through the "approachability" and "sense of security" that Ms. Fujimoto embodies, we aim to dispel the high barrier associated with medical DX and become a more familiar presence for more medical professionals and patients.
■ Refreshing the Corporate Logo
Effective April 1, 2026, we will renew our logo mark to make our corporate vision clearer.
[New Logo Concept]
The design has been reborn to express the reliability and social responsibility of a leading company in the medical industry, while also conveying the innovation and sense of speed characteristic of a venture company.
[Image: HERO innovation Logo]
[HERO innovation]
Since our founding in 2013, we have upheld the mission of "Making healthcare convenient and easy to understand." We aim to create a world where medical care is more convenient and accessible by leveraging AI and IT, and more understandable through the use of creative design, ensuring that people can receive medical care with greater peace of mind. We are promoting the MEDISMA (Medical Smart) business, which utilizes medical DX, with the goal of establishing a new standard for clinic management and operations. We provide a wide range of services, including web production, patient acquisition and advertising management cloud systems, web appointment and questionnaire systems, and automated payment systems. The cumulative number of installations of our systems and services in medical institutions has exceeded 10,000 (as of fiscal year 2025), establishing our position as a leading company in the industry.
Company Name: HERO innovation Co., Ltd.
Address: Tenjin Futata Building 3F, 3-1-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture
Representative: Yoshikazu Hirano, Representative Director
Established: February 14, 2013
Business Description: Marketing business for medical institutions, DX business for medical institutions
HP URL: https://hero-innovation.com/
[Image: Miki Fujimoto × MEDISMA]
■ Background of the Appointment
With the business mission of "Making healthcare convenient and easy to understand," our company has launched and expanded various services that solve challenges in medical settings through IT. This includes our cloud-based service for medical institutions, "MEDISMA," which provides an end-to-end solution covering patient acquisition, appointment scheduling, medical questionnaires, and payment processing.
We have appointed Miki Fujimoto for this promotion, as she is supported by a wide range of generations and possesses a domestic and intelligent image. Through the "approachability" and "sense of security" that Ms. Fujimoto embodies, we aim to dispel the high barrier associated with medical DX and become a more familiar presence for more medical professionals and patients.
■ Refreshing the Corporate Logo
Effective April 1, 2026, we will renew our logo mark to make our corporate vision clearer.
[New Logo Concept]
The design has been reborn to express the reliability and social responsibility of a leading company in the medical industry, while also conveying the innovation and sense of speed characteristic of a venture company.
[Image: HERO innovation Logo]
[HERO innovation]
Since our founding in 2013, we have upheld the mission of "Making healthcare convenient and easy to understand." We aim to create a world where medical care is more convenient and accessible by leveraging AI and IT, and more understandable through the use of creative design, ensuring that people can receive medical care with greater peace of mind. We are promoting the MEDISMA (Medical Smart) business, which utilizes medical DX, with the goal of establishing a new standard for clinic management and operations. We provide a wide range of services, including web production, patient acquisition and advertising management cloud systems, web appointment and questionnaire systems, and automated payment systems. The cumulative number of installations of our systems and services in medical institutions has exceeded 10,000 (as of fiscal year 2025), establishing our position as a leading company in the industry.
Company Name: HERO innovation Co., Ltd.
Address: Tenjin Futata Building 3F, 3-1-1 Tenjin, Chuo-ku, Fukuoka City, Fukuoka Prefecture
Representative: Yoshikazu Hirano, Representative Director
Established: February 14, 2013
Business Description: Marketing business for medical institutions, DX business for medical institutions
HP URL: https://hero-innovation.com/