Heralbony Wins Top Discipline Prize 'Best of Discipline Pencil' at The One Show 2026 in New York
Heralbony Co., Ltd., based in Morioka, Japan, has won the prestigious Best of Discipline Pencil in the IP & Product Design category at The One Show 2026. The award recognizes Heralbony's overall business model and its social impact through corporate partnerships, marking a significant global acknowledgment of their mission to redefine disability as exceptional talent.
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- 📰 Published: May 18, 2026 at 21:00
- 🔍 Collected: May 18, 2026 at 12:31
- 🤖 AI Analyzed: May 18, 2026 at 12:55 (23 min after Collected)
Heralbony Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture; Co-CEOs: Takaya Matsuda and Fumito Matsuda) is proud to announce its reception of the 'Best of Discipline Pencil,' the top honor in its category, along with a 'Gold Pencil' at the world-renowned advertising award 'The One Show 2026.' Furthermore, the company secured two Bronze awards at the 'Clio Awards,' another one of the 'Big Three' global advertising honors alongside Cannes Lions.
This recognition was not for a single project or advertisement but was awarded to Heralbony’s entire business model and its comprehensive range of activities.
A key factor in the evaluation was the significant social impact Heralbony has created through collaborations with others. The company’s drive to challenge essential social changes by promoting partnerships with major corporations garnered international attention, leading to these awards.
### The One Show 2026 Awards: 'Beyond Labels'
- **Best of Discipline Pencil (Top Honor):** IP & Product Design category
- **Gold Pencil (Gold Award):** IP & Product Design category, Narrative & World-Building subcategory
- **Merit:** Cultural Driver category, Cultural Driver for Good subcategory
### About The One Show
Established in 1975 by 'The One Club for Creativity' in New York, The One Show is an international award that evaluates creativity of ideas and quality of execution in advertising, design, and digital marketing. The Gold Pencil is known as one of the most prestigious awards in the creative industry, and the Best of Discipline Pencil is awarded to the most outstanding work within each category.
### 2026 Clio Awards: 'Beyond Labels'
- **Bronze:** Culture & Influence category, Cultural Storytelling subcategory
- **Bronze:** Integrated category, Integrated subcategory
### About Clio Awards
Founded in New York in 1959, the Clio Awards recognize excellence in creativity and innovation across advertising, design, and entertainment. It stands as one of the world's major advertising awards.
At the ceremony in New York, the founders Takaya and Fumito Matsuda were joined on stage by their elder brother, Shota Matsuda, who has autism with severe intellectual disabilities, and delivered a speech together.
**Comment from Co-CEOs Takaya and Fumito Matsuda:**
"After the ceremony, our mother and father were in tears. Seeing that, I understood once again that this award is not just for Heralbony. It represents the time our family spent living with our brother, enduring unspoken pain within 'social normalcy.' Seeing our brother recognized by society brought them great joy. This moment is connected to all the time accumulated with the artists, their families, and everyone who supports us."
This recognition was not for a single project or advertisement but was awarded to Heralbony’s entire business model and its comprehensive range of activities.
A key factor in the evaluation was the significant social impact Heralbony has created through collaborations with others. The company’s drive to challenge essential social changes by promoting partnerships with major corporations garnered international attention, leading to these awards.
### The One Show 2026 Awards: 'Beyond Labels'
- **Best of Discipline Pencil (Top Honor):** IP & Product Design category
- **Gold Pencil (Gold Award):** IP & Product Design category, Narrative & World-Building subcategory
- **Merit:** Cultural Driver category, Cultural Driver for Good subcategory
### About The One Show
Established in 1975 by 'The One Club for Creativity' in New York, The One Show is an international award that evaluates creativity of ideas and quality of execution in advertising, design, and digital marketing. The Gold Pencil is known as one of the most prestigious awards in the creative industry, and the Best of Discipline Pencil is awarded to the most outstanding work within each category.
### 2026 Clio Awards: 'Beyond Labels'
- **Bronze:** Culture & Influence category, Cultural Storytelling subcategory
- **Bronze:** Integrated category, Integrated subcategory
### About Clio Awards
Founded in New York in 1959, the Clio Awards recognize excellence in creativity and innovation across advertising, design, and entertainment. It stands as one of the world's major advertising awards.
At the ceremony in New York, the founders Takaya and Fumito Matsuda were joined on stage by their elder brother, Shota Matsuda, who has autism with severe intellectual disabilities, and delivered a speech together.
**Comment from Co-CEOs Takaya and Fumito Matsuda:**
"After the ceremony, our mother and father were in tears. Seeing that, I understood once again that this award is not just for Heralbony. It represents the time our family spent living with our brother, enduring unspoken pain within 'social normalcy.' Seeing our brother recognized by society brought them great joy. This moment is connected to all the time accumulated with the artists, their families, and everyone who supports us."
FAQ
Why is Heralbony based in Morioka, Japan?
Morioka is the hometown of the founding Matsuda brothers, reflecting their commitment to originating new forms of welfare from regional Japan to the world.
What is the 'Beyond Labels' project?
It is an umbrella term for Heralbony's initiatives to move beyond the label of 'disability' and unleash the artists' unique talents into society.
How can individuals support Heralbony?
Individuals can support by purchasing their art products or spreading awareness through social media.