JINS Releases 'JINS | HERALBONY Case & Cleaning Cloth' Featuring Award-Winning Art from HERALBONY Art Prize 2025.
JINS has launched a collaborative eyeglass case and cleaning cloth set featuring Mami Yoshikawa's 'Elephant, Dinosaur, and Memories,' the winner of the JINS Award at the HERALBONY Art Prize 2025. This collaboration with social venture Heralbony aims to challenge social stereotypes and promote artists with disabilities.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 00:02 (12h 30m after Collected)
Through a collaboration between Heralbony Co., Ltd. and JINS Co., Ltd., the 'JINS | HERALBONY Case & Cleaning Cloth' set has been launched. This product features the artwork 'Elephant, Dinosaur, and Memories' by Mami Yoshikawa, who was selected for the JINS Award at the international art award 'HERALBONY Art Prize 2025.' Sales began on Thursday, April 16, 2026, at JINS stores nationwide and the JINS online shop (www.jins.com). Customers can also opt to switch from the standard case and cloth to this product for an additional 550 yen (tax included) when purchasing glasses.
Furthermore, 'ONCA COFFEE,' a coffee shop operated by JINS, has begun serving coffee in cups adorned with the 'Elephant, Dinosaur, and Memories' design as of the same day.
### Background of the Collaboration between Heralbony and JINS
Heralbony and JINS share a common goal of questioning fixed social concepts from unique perspectives and creating new value. They have delivered new viewpoints to society through their respective works and products. Since 2024, they have participated as partners in the 'HERALBONY Art Prize,' an international award that evaluates the talents of artists with disabilities and creates further opportunities for their activities. Together, they aim to elevate the careers of artists and change the conventional image of 'disability and art.'
### HERALBONY Art Prize 2025 JINS Award: Mami Yoshikawa's 'Elephant, Dinosaur, and Memories'
Sympathizing with the philosophy of the HERALBONY Art Prize to illuminate the potential of artists, JINS selected Mami Yoshikawa's 'Elephant, Dinosaur, and Memories' for the second annual award in 2025.
Yoshikawa's creative process begins with 'endless chatting,' which then leads to the depiction of motifs. The award-winning work took approximately six years to complete, finished at the end of 2024, after a hiatus of two to three years during production. She applies at most one color per day, and by adding a new color only after it has completely dried, she creates transparency in the overlapping hues. This invites viewers to peek into the motifs visible through the colors.
The original eyeglass case and cloth set was designed with a desire to maximize the charm of the work, with repeated verifications of motif placement and color reproducibility. It is finished so that users can enjoy the beauty of the colors and occasionally notice new motifs. This unique creation, born from the accumulation of time, will color daily life with precious glasses.
### Special Offering at ONCA COFFEE with Art-Adorned Cups
ONCA COFFEE, launched by JINS to explore new possibilities for regional symbiosis, is implementing measures to allow people to enjoy art more closely alongside the release of this product. The coffee cups and gift boxes have been updated to a special version combining the 'Elephant, Dinosaur, and Memories' artwork with the ONCA COFFEE logo. This is being rolled out at three locations, including the ONCA COFFEE Shinjuku store, which opened on Thursday, April 23, 2026, adjacent to the JINS Shinjuku store. By incorporating the artwork, they aim to provide experiences that stimulate sensitivities, such as new perspectives and communication triggered by the charm of art.
### Product Information
- **Product Name**: JINS | HERALBONY Case & Cleaning Cloth
- **Lineup**: 1 type (Set of case and cloth)
- **Price**: 1,100 yen (tax included)
- **Release Date**: Thursday, April 16, 2026
- **Sales Channels**: JINS stores nationwide, JINS online shop (excluding RIM and outlet stores)
- **Promotion Site**: https://www.jins.com/jp/item/CHBCSA.html
- **Note**: Can be changed from the standard case for +550 yen (tax included) when purchasing glasses. Excludes products with special accessories, packaged products, and miscellaneous goods.
Furthermore, 'ONCA COFFEE,' a coffee shop operated by JINS, has begun serving coffee in cups adorned with the 'Elephant, Dinosaur, and Memories' design as of the same day.
### Background of the Collaboration between Heralbony and JINS
Heralbony and JINS share a common goal of questioning fixed social concepts from unique perspectives and creating new value. They have delivered new viewpoints to society through their respective works and products. Since 2024, they have participated as partners in the 'HERALBONY Art Prize,' an international award that evaluates the talents of artists with disabilities and creates further opportunities for their activities. Together, they aim to elevate the careers of artists and change the conventional image of 'disability and art.'
### HERALBONY Art Prize 2025 JINS Award: Mami Yoshikawa's 'Elephant, Dinosaur, and Memories'
Sympathizing with the philosophy of the HERALBONY Art Prize to illuminate the potential of artists, JINS selected Mami Yoshikawa's 'Elephant, Dinosaur, and Memories' for the second annual award in 2025.
Yoshikawa's creative process begins with 'endless chatting,' which then leads to the depiction of motifs. The award-winning work took approximately six years to complete, finished at the end of 2024, after a hiatus of two to three years during production. She applies at most one color per day, and by adding a new color only after it has completely dried, she creates transparency in the overlapping hues. This invites viewers to peek into the motifs visible through the colors.
The original eyeglass case and cloth set was designed with a desire to maximize the charm of the work, with repeated verifications of motif placement and color reproducibility. It is finished so that users can enjoy the beauty of the colors and occasionally notice new motifs. This unique creation, born from the accumulation of time, will color daily life with precious glasses.
### Special Offering at ONCA COFFEE with Art-Adorned Cups
ONCA COFFEE, launched by JINS to explore new possibilities for regional symbiosis, is implementing measures to allow people to enjoy art more closely alongside the release of this product. The coffee cups and gift boxes have been updated to a special version combining the 'Elephant, Dinosaur, and Memories' artwork with the ONCA COFFEE logo. This is being rolled out at three locations, including the ONCA COFFEE Shinjuku store, which opened on Thursday, April 23, 2026, adjacent to the JINS Shinjuku store. By incorporating the artwork, they aim to provide experiences that stimulate sensitivities, such as new perspectives and communication triggered by the charm of art.
### Product Information
- **Product Name**: JINS | HERALBONY Case & Cleaning Cloth
- **Lineup**: 1 type (Set of case and cloth)
- **Price**: 1,100 yen (tax included)
- **Release Date**: Thursday, April 16, 2026
- **Sales Channels**: JINS stores nationwide, JINS online shop (excluding RIM and outlet stores)
- **Promotion Site**: https://www.jins.com/jp/item/CHBCSA.html
- **Note**: Can be changed from the standard case for +550 yen (tax included) when purchasing glasses. Excludes products with special accessories, packaged products, and miscellaneous goods.