HERALBONY and Google Co-create "Isai Blue," a Japan-Exclusive Collaboration Model of Google Pixel 10a, Launching May 20th
HERALBONY and Google have collaborated to create "Isai Blue," a Japan-exclusive Google Pixel 10a model, celebrating the 10th anniversary of Google Pixel. This special edition, featuring a blue color inspired by Autism Awareness Day and HERALBONY's brand, includes original wallpapers and custom themes by HERALBONY's contracted artists. It will be available from May 20th at Google Store and telecommunication carriers, with a limited-time exhibition held in Shimokitazawa Reload from May 15th.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 18:00
- 🔍 Collected: April 7, 2026 at 09:30
- 🤖 AI Analyzed: April 18, 2026 at 08:20 (262h 50m after Collected)
HERALBONY Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture; Representative Co-CEOs: Takaya Matsuda, Futo Matsuda; hereinafter "HERALBONY") has co-created a Japan-exclusive collaboration model, "Isai Blue," with Google. This product will be available from May 20, 2026, at the Google Store and various telecommunication carriers. Furthermore, to provide a space where people can experience the world of this project, a special exhibition, "Google Pixel | HERALBONY Isai Blue Exhibition," will be held for seven days starting May 15th at Shimokitazawa Reload.
Special page: https://store.google.com/intl/ja/magazine/google-pixel-10a-isai-blue
The HERALBONY collaboration model "Isai Blue" is the first "Japan-exclusive model" in the Google Pixel series, created to express gratitude and hope for the future on the occasion of Google Pixel's 10th anniversary. The device features blue, the theme color of Autism Awareness Day and HERALBONY's brand color. Furthermore, as an "Isai Blue" exclusive software experience, it is equipped with original wallpapers and custom themes utilizing art by HERALBONY's contracted artists. It comes in a special specification that embodies the commitment and worldview of both companies down to the smallest detail, including a dedicated case, stickers, and a limited-edition design box.
● Background of Co-creation and What We Aim to Achieve
Google has developed Google Pixel as a smartphone that evolves cutting-edge AI and technology to be accessible and useful for everyone, accompanying people's daily lives and allowing each individual to use it in their own unique way.
HERALBONY, on the other hand, has transcended existing values and barriers, creating new perceptions and empathy by bringing the expressions and potential of artists with disabilities to society as "exceptional talent."
The shared desire of both companies to "expand the potential of each individual and affirm diversity" resonated, leading to this co-creation on the occasion of Google Pixel's 10th anniversary. The Japan-exclusive model "Isai Blue" is a product that brings new perspectives and sensibilities to users through the fusion of technology and art. Through this product, we aim to provide an experience where everyone can enjoy self-expression and vividly share their own stories.
● Comments
Rinko Daimon, Creative Director/Planner, HERALBONY Account Business Division
Smartphones are now an everyday infrastructure. I feel great significance in the fact that artists' art is used in such a familiar presence, expanding opportunities for people to naturally encounter artists and experience their expressions in their daily lives. HERALBONY has embraced diverse "blues" as its brand color and welcomed the different expressions of each artist. This "Isai Blue" is a symbolic initiative that embodies that philosophy. Furthermore, Google's pioneering spirit, constantly striving to open up new possibilities, deeply resonates with our challenges. Through this co-creation, we will transcend the boundaries between daily life and creativity and deliver new value to society.
Kazuko Abe, Regional Director, Google Pixel Product Planning Asia Pacific Business Unit
On the important occasion of Google Pixel's 10th anniversary, I am delighted to deliver the Japan-exclusive model "Isai Blue" with everyone at HERALBONY, filled with gratitude to our Japanese users and partners who have walked with us. Google has always aimed to expand the potential of each individual by making technology accessible and easy to use for everyone. HERALBONY's stance of bringing diverse "exceptional talents" to society through art perfectly aligns with the world we aim to create through technology. The "Isai Blue" Google Pixel 10a, clad in vibrant blue, is packed with the wonderful art of the artists and Google's AI, which makes daily life a little more convenient and enjoyable. We hope that this device, filled with the passion of everyone involved in its creation, will color the daily lives of those who hold it and become a comfortable partner for expressing their individuality.
● Concept
A special color, for you.
For the past 10 years, Google Pixel has valued "connection" and "enjoyment."
And at this 10th anniversary milestone,
it met HERALBONY, which has continued to question the possibilities of diverse personalities and "differences."
What emerged from the overlapping of these two philosophies was a Japan-exclusive Google Pixel, clad in the special blue, Isai Blue.
Here is a new experience that connects with the diverse expressions of HERALBONY's contracted artists.
Isai Blue is not just a color.
It is a presence that delivers a new beginning where exceptional talents are affirmed as they are, and new connections are born.
● Featured Art / Artists
【Box】
Artist Name: Midori Kudo / Rumbini Art Museum (Iwate Prefecture)
Her creative process has an endless quality, as if born from meditation. She doesn't create with a finished form in mind, but rather finds something in the accumulation of pointillism and short lines that she strikes as she pleases, and then immerses herself endlessly in that world. Sometimes she floats dreamily, smiling and talking to those around her, and at other times, she deeply sinks her consciousness into her own inner world. Her gaze drifts, chasing something that only she can see. A mysterious atmosphere surrounds her and her creative work.
【Wall Paper - Shigaku Mizukami -】
"Untitled"
"Untitled"
"Untitled"
Artist Name: Shigaku Mizukami / Yamanami Kobo (Shiga Prefecture)
Born in 2003, resides in Shiga Prefecture, joined 'Yamanami Kobo' in 2022.
He draws fan shapes and dot patterns in various colors. The brush movements and dot placements are regular, slowly repeating the same action. When he is calm and has nothing to worry about, his brushwork becomes clean, and the 'dots' are arranged neatly in three rows. Only he knows if he has an image in mind, if he is enjoying the colors and movements, or what he feels as he draws.
【Wall Paper - Midori Kudo -】
"(Untitled)"
"(Untitled)"
"(Untitled)"
Artist Name: Midori Kudo / Rumbini Art Museum (Iwate Prefecture)
Please refer to the profile above.
【Wall Paper - Kaoru Iga -】
"Blue Scenery"
"My World"
"Mountain Landscape Green"
Artist Name: Kaoru Iga / (Tokyo)
Began serious artistic production after exhibiting at Art Brut Tachikawa in 2015. Using various materials such as paints, pastels, and colored pencils, he also creates collages and three-dimensional works using his own art as material. He also loves music and travel, has been learning cello for over 20 years, and enjoys experiencing new places and cultures when traveling. He is not good at conversation but does not hesitate to join groups of people. In 2023, he served as the model for HERALBONY's key visual.
【Sticker】
*To commemorate this collaboration, original Google iconic motifs and blue motifs were newly drawn.
Artist Name: Nozomi Fujita / (Oita Prefecture)
Since elementary school, he has had a strongこだわり (particularity/obsession) with logo marks and letters overflowing in the city, and when he finds a signboard or logo mark he likes, he stares at it intently. He draws things he has seen in his daily life, then unsparingly tears up what he has drawn, and then regenerates it by collaging it. While engaging in energetic creation that repeats destruction and regeneration, his works are rounded, pop, and comical. His drawing style is also unique; he starts drawing unpredictably, sometimes suddenly sitting down.
● About HERALBONY Collaboration Model "Isai Blue"
Product Name: Google Pixel 10a Japan Exclusive Model
Color: Isai Blue
Google Store Price: 94,900 yen (tax included)
Sales Channels: Google Store and telecommunication carriers
*Please check the details of product information below
https://store.google.com/intl/ja/magazine/google-pixel-10a-isai-blue
● About the Special Exhibition "Google Pixel | HERALBONY Isai Blue Exhibition"
As a place to experience the world of this collaboration, a limited-time special exhibition "Google Pixel | HERALBONY Isai Blue Exhibition" will be held at Shimokitazawa Reload.
In this exhibition, where the visual space motifed by the art of HERALBONY's contracted artists and Google Pixel's technology merge, the experience begins with freely feeling the art. Please enjoy it as a "playground" that expands your senses and opens your sensibilities as art and technology intersect. Furthermore, starting from that sensation, the exhibition space will expand its perspective to the background of "Isai Blue"'s creation and the artists' expressions, leading to new discoveries. Also, pin badges of art newly drawn by Nozomi Fujita to commemorate this project will be available in a limited-edition gacha at the venue.
【Overview】
Name: "Google Pixel | HERALBONY Isai Blue Exhibition"
Period: May 15 (Fri) - May 21 (Thu)
Location: Shimokitazawa Reload ENTRANCE HALL
＜STAFF＞
Business Producers: Satomi Kokubun, Emi Sagayama
Creative Director/Planner: Rinko Daimon
Project Director: Moena Suzuki
Designer (sticker): Hiroto Oda (SOJI)
● About Google
Corporate Website: https://about.google/intl/ja_ALL/
Google Pixel 10a Product Site: https://store.google.com/jp/product/pixel_10a?hl=ja
Google Pixel 10a Japan Exclusive Model Special Page:
https://store.google.com/intl/ja/magazine/google-pixel-10a-isai-blue
● About HERALBONY Co., Ltd.
With the mission of "Unleash Exceptional Talent," HERALBONY is a creative company aiming to transform the image of disability and create new culture starting from welfare. They manage over 2,000 art pieces drawn by artists with disabilities as IP licenses, building a sustainable business model by paying fair royalties. In addition to operating their own brand "HERALBONY," they offer co-creation with companies, planning and production through creativity, and employee training programs, as well as organizing the international art award "HERALBONY Art Prize," developing diverse businesses centered on art. In July 2024, they established "HERALBONY EUROPE" in Paris, France, as their first overseas subsidiary.
Company Name: HERALBONY Co.,Ltd.
Location: 2-38 Kaiunbashi-dori, Morioka City, Iwate Prefecture 020-0026 (Headquarters), Ginza F Building 3F Reception, 2-5-16 Ginza, Chuo-ku, Tokyo 104-0061 (Tokyo Office)
Representatives: Takaya Matsuda, Futo Matsuda
Corporate Website: https://www.heralbony.jp
Online Store: https://store.heralbony.jp/
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