[April Dream] Giving our precious family members food chosen by the same standards as humans.
HEKA Petlife Co., Ltd. participates in the 'April Dream' project, envisioning a future where pets are treated as family and provided with food meeting human-grade standards. The company highlights its commitment to transparency, quality, and collaborations with partners like Hagoromo Foods to integrate pets into human dining experiences.
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- 📰 Published: April 1, 2026 at 20:10
- 🔍 Collected: April 1, 2026 at 16:47
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## Giving our precious family members food chosen by the same standards as humans.
What if our dogs' and cats' meals being served at the same dining table became a matter of course?
We are envisioning such a future.
Pets have long been treated as 'something different from humans,' sometimes being treated as objects or their food being handled under different standards from human food.
However, for those of us living together, they are precious members of the family who share the same time with us.
With the spread of the value that 'pets = family,' awareness of meals is also changing significantly.
- Wanting to give safe and secure meals
- Wanting to enjoy meals together while out
- Wanting to naturally share the same time
That is why we, HEKA Petlife Co., Ltd., want to deliver 'meals as a member of the family' rather than just 'food (feed) for pets.'
Ensuring ingredients are clearly understood.
Ensuring meals can be given daily with peace of mind.
And ensuring it can be continued without strain.
Food chosen by the same standards as humans, including not just quality but also ease of continuation and use.
That is the form we are aiming for.
### ■ Toward a future surrounding the same dining table
Dogs and cats waiting excitedly as the aroma wafts from the kitchen.
What is lined up on the table is 'family meals' prepared with the same care as human meals.
Not just for special days, but naturally in everyday life.
Enjoying the same space and time as your beloved dogs and cats.
We want to create a future where such scenes become ordinary.
### ■ Sustainability is also part of quality
No matter how good something is, it is meaningless if it cannot be continued.
HEKA focuses not only on product quality but also on usability and affordable prices, viewing 'ease of continuation' itself as an essential part of quality.
- Transparency of ingredients
- Design that can be given with peace of mind
- Price range that can be continued without strain
Including these, we are realizing 'meals chosen by the same standards as humans.'
### ■ From everyday life to special experiences
HEKA is working to create 'experiences where pets can enjoy meals as family members even at travel destinations and on anniversaries,' going beyond home dining tables for everyday meals.
To date, we have achieved several collaborations, including:
- Joint development of wet food that can be heated in the pouch with Hagoromo Foods Co., Ltd.
- Development of handmade cake recipes using HEKA products in collaboration with an Italian chef who holds a canine nutritionist qualification.
- Development of retort snacks for dogs and cats in convenient individual packages, with bonito as the only ingredient.
- Adoption in collaboration menus supervised by chefs at cafes attached to resort hotels.
Through these efforts, we will continue to create a landscape where pets and humans share the same table naturally.
What if our dogs' and cats' meals being served at the same dining table became a matter of course?
We are envisioning such a future.
Pets have long been treated as 'something different from humans,' sometimes being treated as objects or their food being handled under different standards from human food.
However, for those of us living together, they are precious members of the family who share the same time with us.
With the spread of the value that 'pets = family,' awareness of meals is also changing significantly.
- Wanting to give safe and secure meals
- Wanting to enjoy meals together while out
- Wanting to naturally share the same time
That is why we, HEKA Petlife Co., Ltd., want to deliver 'meals as a member of the family' rather than just 'food (feed) for pets.'
Ensuring ingredients are clearly understood.
Ensuring meals can be given daily with peace of mind.
And ensuring it can be continued without strain.
Food chosen by the same standards as humans, including not just quality but also ease of continuation and use.
That is the form we are aiming for.
### ■ Toward a future surrounding the same dining table
Dogs and cats waiting excitedly as the aroma wafts from the kitchen.
What is lined up on the table is 'family meals' prepared with the same care as human meals.
Not just for special days, but naturally in everyday life.
Enjoying the same space and time as your beloved dogs and cats.
We want to create a future where such scenes become ordinary.
### ■ Sustainability is also part of quality
No matter how good something is, it is meaningless if it cannot be continued.
HEKA focuses not only on product quality but also on usability and affordable prices, viewing 'ease of continuation' itself as an essential part of quality.
- Transparency of ingredients
- Design that can be given with peace of mind
- Price range that can be continued without strain
Including these, we are realizing 'meals chosen by the same standards as humans.'
### ■ From everyday life to special experiences
HEKA is working to create 'experiences where pets can enjoy meals as family members even at travel destinations and on anniversaries,' going beyond home dining tables for everyday meals.
To date, we have achieved several collaborations, including:
- Joint development of wet food that can be heated in the pouch with Hagoromo Foods Co., Ltd.
- Development of handmade cake recipes using HEKA products in collaboration with an Italian chef who holds a canine nutritionist qualification.
- Development of retort snacks for dogs and cats in convenient individual packages, with bonito as the only ingredient.
- Adoption in collaboration menus supervised by chefs at cafes attached to resort hotels.
Through these efforts, we will continue to create a landscape where pets and humans share the same table naturally.