[April Dream] For our precious family: Meals chosen by the same standards as humans.

HEKA Petlife Co., Ltd. supports 'April Dream,' a project that turns April 1st into a day to share dreams. We envision a future where it is standard for our dogs and cats to share the same dining table as us. Historically, pets have been treated as objects or fed with different standards than human food. However, for those of us living with them, they are precious family members. As the value of 'pets as family' spreads, consciousness regarding their meals is changing: wanting to provide safe food, wanting to enjoy meals together while out, and wanting to share time naturally. Therefore, HEKA Petlife delivers not just 'pet food,' but 'meals for a family member.' This means transparency in ingredients, safety for daily consumption, and affordability. We aim for a form of food that can be chosen by the same standards as humans, including quality, ease of use, and sustainability. We want to create a future where the scene of pets waiting excitedly for the aroma from the kitchen and eating carefully prepared 'family meals' is a natural part of daily life. We believe that 'sustainability' is also part of quality. HEKA focuses on quality, ease of use, and accessible pricing. We have realized this through transparency, safe design, and reasonable pricing. Beyond the home, we are creating experiences where families can enjoy meals together while out or on anniversaries. We have collaborated with Hagoromo Foods on wet food that can be heated in the pouch, worked with Italian chefs to create handmade cake recipes, developed retort treats made only of bonito, and provided menus for resort hotel cafes. Through HEKA, we are expanding the time spent together, improving satisfaction, proposing new ways to enjoy life, and creating natural empathy. We are looking for partners in hotels, restaurants, event planning, and manufacturing to join us in creating these 'dining experiences.' Our dream is to deliver 'family meals' that are chosen with the same care as human food, and to realize a society where we can connect more deeply through meals. We will continue to help you and your pets share more heart-to-heart moments.