Heiwado: "2026 Heiwado Summer Gift" Expands Special Gifts Perfect for Self-Rewards

Heiwado Co., Ltd. (Headquarters: Hikone City, Shiga Prefecture; Representative Director, President and CEO: Matsushi Hiramatsu) will be accepting orders for the "2026 Heiwado Summer Gift" from Monday, May 11, 2026, to Sunday, August 16, 2026. This year, we have curated a selection of gifts perfect for a slightly special moment, enjoyable not only as presents but also for gatherings with friends and relatives, or as a reward for oneself. We offer over 1,000 items, including roast beef and pork sets from Heiwado's specialty brand "E-WA! Ajiwai Beef/Pork," and newly added assortments of fruit daifuku from "Gion Ninigi." Furthermore, we have further strengthened our focus on at-home consumption needs compared to last year. We have expanded our product lineup to include E-WA! Ajiwai Beef boneless short rib yakiniku (seasoned grilled meat) and sliced ham and bacon made from domestic pork, allowing customers to enjoy a small luxury at home. To enable customers to enjoy various types in small portions, we have enhanced our selection of E-WA! Ajiwai Beef yakiniku tasting sets, assorted pickled fish like Saikyo-zuke in individual portions, and fruit assortments such as a 3-variety peach tasting set. Amidst rising prices, we have also expanded our range of gifts supervised by famous chefs, allowing customers to enjoy the taste of renowned restaurants at home. In addition, we offer direct-from-farm fruit gifts delivered at their peak ripeness, "Jimoto no Umaimono" (Local Delicacies) featuring specialties from the 2 prefectures and 7 prefectures where Heiwado operates, and refreshing sweets like ice cream that are perfect for summer, all carefully selected by our buyers. For HOP members, purchases made by Wednesday, July 1, will receive a 10% discount on the base price of all catalog items (excluding some items such as alcoholic beverages, gift certificates, etc.) and bonus points. This year, purchases made through the Heiwado Internet Shop, available 24 hours a day, are even more advantageous. First-time gift purchasers on the internet shop will receive 10 times the HOP points. Customers who have previously purchased gifts on the internet shop will also receive 5 times the HOP points. Furthermore, internet shop exclusive bonus points ranging from 300P to 1,000P will be awarded. The number of eligible items has also significantly expanded to 83, more than double last year's. Orders are accepted on the internet shop until Sunday, August 2. Please take advantage of the "2026 Heiwado Summer Gift," which Heiwado proudly presents. [Overview of 2026 Heiwado Summer Gift Campaign] ■ Participating Stores: 161 Heiwado stores *Please note that in-store applications are not accepted at Friend Mart Smart Ibaraki Sunny Town, Friend Mart Smart Notogawa Sano, Friend Mart Smart Otsu Nishino-sho, Super Friend Oishi, Friend Mart.D Kogaki, Friend Mart Ritto Misono, Friend Mart.D Musa, Maruzen Ishibe, and Friend Mart Smart Kawanishi. ■ Campaign Period: From Monday, May 11, to Sunday, August 16 [HOP Member Benefits] Until Wednesday, July 1 ・10% off the base price of all catalog items *Some exclusions apply, such as alcoholic beverages, gift certificates, etc. Until Sunday, August 16 ・For limited items, 100-500P will be awarded in addition to regular HOP points. ■ Number of Catalog Items: 1,079 items (Breakdown: 998 food items / 81 non-food items) ■ Price Range: (Base price) 550 yen to 50,900 yen ■ Shipping Fee: No separate shipping fee will be charged for catalog items with a base price of 2,500 yen or more. ■ Internet Shop: Until Sunday, August 2, 2026 [HOP Member Internet Shop Exclusive Benefits] ・10 times HOP points for first-time gift purchasers on the internet shop. ・5 times HOP points for customers who have previously purchased gifts on the internet shop. ・For eligible items, internet shop exclusive bonus points ranging from 300P to 1,000P will be awarded. *Early purchase discounts and bonus point benefits apply similarly to in-store purchases. *Internet shop membership registration and HOP point number registration are required in advance to use these benefits. (Catalog pages 4-5) Recommended products perfect for a special moment, whether as a gift or a reward for oneself. Heiwado's specialty brand E-WA! Ajiwai Beef/Pork are made into roast beef/pork using a vacuum cooking method. We are also newly handling assorted gifts, including fruit daifuku from the popular Japanese confectionery store "Gion Ninigi." (Catalog pages 6-13) Expanded assortment of fruit gifts also recommended for home use. We also recommend peaches and melons with a sweetness level exceeding 12 degrees, reaching 13 or 14 degrees, which Heiwado considers "very sweet."