New Release: 'UV Mineral Powder Pressed Type' Sunscreen that Can Be Reapplied Over Makeup [Easily Touch Up UV Protection & Achieve a Beautiful Finish on the Go with SPF50+ PA++++]

Heim Cosmetics Co., Ltd. (Headquarters: Matsudo City, Chiba), which manufactures and sells natural and additive-free* cosmetics, has developed a new product, 'UV Mineral Powder Pressed Type,' a pressed version of its popular 'UV Mineral Powder' for easy portability. Sales began sequentially from Monday, March 2, 2026, at co-ops and the official online shop.

This product was developed as a 'sunscreen that can be used over makeup' with the aim of making it easy to reapply UV care on the go.

The UV protection effect is **SPF50+/PA++++**, the highest standard in Japan. It features a **non-chemical formula** that does not use UV absorbers (uses UV scattering agents) to gently protect the skin.

Furthermore, with a formula mainly composed of natural mineral ingredients, it achieves a **smooth and translucent finish**. It is a powder that allows for easy UV protection both on bare skin and over makeup, while controlling shine and finishing the skin to a smooth, beautiful state.

*Additive-free items vary by product.

Development Background: Giving Shape to Customer Voices Wanting to 'Reapply Sunscreen on the Go'

For UV protection, it is said that reapplying sunscreen is necessary over time.

However, many general sunscreens are lotion or cream types, and many users have concerns such as 'it's difficult to reapply over makeup' and 'it's hard to use on the go.'

Also, our company's conventional 'UV Mineral Powder' was a loose type, which had the issue of powder scattering when reapplying on the go.

In response to these customer voices, we developed a **pressed type that is easy to use on the go while maintaining the sunscreen effect of the loose powder**.

This is a new sunscreen powder that fulfills both makeup touch-ups and UV protection at the same time.