[Released April 3rd] More Than Just Protection: New Medicated Sunscreen Milk "halimo UV Milk" for Adults Launched

Heim Cosmetics Co., Ltd. (Headquarters: Matsudo City, Chiba Prefecture), which manufactures and sells natural cosmetics that are natural and additive-free*1, will launch "halimo UV Milk," a medicated sunscreen that simultaneously addresses UV protection and adult skin concerns, on Friday, April 3, 2026.

This product is a quasi-drug sunscreen with the highest level of UV protection in Japan (SPF50+/PA++++), while pursuing a formulation that is easy for sensitive skin to use daily.
Furthermore, it contains W active ingredients to address wrinkle improvement,シミ予防*2 (prevention of dark spots), and skin irritation. It not only protects the skin from UV rays but also conditions the skin environment during the day, leading to moisturized and healthy skin.

*1: Additive-free items vary by product.

*2: Suppresses melanin production to prevent dark spots and freckles.

Development Background: Aiming for a Sunscreen That "Protects, Conditions, and Feels Good"

Product Feature ①: Formulated with W Active Ingredients for UV Care and Skincare Simultaneously

Contains two active ingredients, niacinamide and dipotassium glycyrrhizate. This formulation allows for skincare simultaneously with UV protection, leading to skin that is conditioned and full of moisture.

Niacinamide

Improves existing wrinkles while suppressing melanin production to prevent dark spots and freckles.

Dipotassium Glycyrrhizate
A natural ingredient derived from licorice with anti-inflammatory effects that prevent skin irritation. Supports a healthy skin condition.

Product Feature ②: Highest Japanese UV Protection Standards & Non-Chemical Formulation

SPF50+/PA++++ UV resistance ★★ (Super Waterproof).

Non-chemical formulation using UV scattering agents (no UV absorbers).

It strongly protects the skin from strong UV rays while being formulated to be gentle on the skin, making it suitable for daily use as well as for activities such as at the beach, pool, sports, and outdoors.

Product Feature ③: Gentle Formulation for Sensitive Skin

Product Feature ④: Moisturizing Formulation Considering Daytime Dryness

Product Feature ⑤: Can Also Be Used as a Makeup Base

Recommended for these individuals!

・ Those who struggle to choose sunscreen due to sensitive skin
・ Those who want to do anti-aging care* simultaneously with UV protection
・ Those who want to combine whitening care and UV protection
・ Those looking for a sunscreen they can use comfortably every day

・ Those who prioritize gentleness on the skin

*Care according to age

Available for purchase at the official online shop and at our headquarters

Heim Cosmetics has a long history of sales through consumer cooperatives, but halimo is exclusively sold online.
You can purchase it at the official online shop, the official Rakuten shop, or by visiting the Heim Cosmetics headquarters in Matsudo City, Chiba Prefecture.

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Product Outline

Brand Message

halimo is a skincare brand born with the concept of "Nurturing bare skin, towards my future."
The brand name "halimo" combines "(hada no) hari" (firmness of skin), and "moment" and "more" - embodying the desire to make the moments spent with one's skin more comfortable and positive.

halimo is thoroughly committed to gentleness on the skin and has conducted various tests*. It addresses the skin concerns of adults that change with age.
It is designed not only for anti-aging care from around the age of 35 but also for those who "don't know where to start", supporting women who work hard every day to shine in their own way.

*See Product Feature ③

About Heim Cosmetics Co., Ltd.

Since its establishment in 1961, Heim Cosmetics has been planning, manufacturing, and selling skincare, haircare, body care, and makeup products under the philosophy of "Safety, High Quality, and Fair Price."

We value a gentle formulation design that emphasizes additive-free* products, and we consistently carry out everything from research and development to manufacturing primarily at our own factories in Japan. We have continued to create products with the skin as our top priority, valuing "creating products that customers can trust and choose."

While our products have been enjoyed by many customers through channels such as consumer cooperatives (Seikyo), our own mail order, and Rakuten Ichiba, we continue to take on new challenges in line with the times and needs, such as launching the quasi-drug anti-aging care brand "halimo" exclusively for mail order.

We will continue to strive to create products that customers can use with peace of mind and that comfortably accompany their daily lives.

*Additive-free items vary by product.