Heijoen Launches Summer Limited Cold Noodles: Tom Yum Goong and Clam Broth Cold Noodles
Heijoen will release two summer-limited cold noodle dishes, "Tom Yum Goong Cold Noodles" and "Clam Broth Cold Noodles," starting May 25, 2026, based on internal cooking contest winners.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:00
- 🔍 Collected: May 22, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 11:01 (29 min after Collected)
Heijoen Co., Ltd., operator of the Wagyu BBQ chain "Heijoen," will release two summer-limited cold noodle dishes, "Tom Yum Goong Cold Noodles" and "Clam Broth Cold Noodles," on May 25, 2026 (Monday), at selected locations. These dishes are based on winning entries from the company's internal cooking contest.
Since its founding, Heijoen has practiced "whole-cow purchasing" of Wagyu beef, selecting cattle based on quality and grade rather than specific brands. By sourcing over 800 head annually, the company maintains stable pricing and quality while managing the entire process, including aging, processing, and distribution, within its own facilities to ensure safety and quality.
With rising temperatures in recent years, the company has been offering summer-limited cold noodle menus in two phases since last year to provide a sense of cooling. For the first phase, themed "Cold noodles for early summer to enjoy umami," two dishes that won the excellence award in a cooking contest by store staff were selected for commercialization.
"Tom Yum Goong Cold Noodles" offers a refreshing acidity from pineapple combined with an ethnic flavor, while "Clam Broth Cold Noodles" features a mild salt-based broth rich in clam umami. Both soups were carefully crafted to be drinkable until the last drop, creating bowls unique to a BBQ restaurant.
Heijoen continues to focus on the appeal of Wagyu BBQ while proposing seasonal tastes and new dining experiences, delivering the "Unchanging, Unwavering, Heijoen Quality" to more customers.
Since its founding, Heijoen has practiced "whole-cow purchasing" of Wagyu beef, selecting cattle based on quality and grade rather than specific brands. By sourcing over 800 head annually, the company maintains stable pricing and quality while managing the entire process, including aging, processing, and distribution, within its own facilities to ensure safety and quality.
With rising temperatures in recent years, the company has been offering summer-limited cold noodle menus in two phases since last year to provide a sense of cooling. For the first phase, themed "Cold noodles for early summer to enjoy umami," two dishes that won the excellence award in a cooking contest by store staff were selected for commercialization.
"Tom Yum Goong Cold Noodles" offers a refreshing acidity from pineapple combined with an ethnic flavor, while "Clam Broth Cold Noodles" features a mild salt-based broth rich in clam umami. Both soups were carefully crafted to be drinkable until the last drop, creating bowls unique to a BBQ restaurant.
Heijoen continues to focus on the appeal of Wagyu BBQ while proposing seasonal tastes and new dining experiences, delivering the "Unchanging, Unwavering, Heijoen Quality" to more customers.
FAQ
平城苑の夏季限定冷麺はいつから販売されますか？
2026年5月25日（月）より販売予定です。
今回発売される夏季限定冷麺のメニューを教えてください。
「トムヤムクン冷麺」と「はまぐりとあさりの旨出汁冷麺」の2種類です。
冷麺の価格はいくらですか？
いずれも税込1,518円（税抜1,380円）です。
平城苑はどのような焼肉店ですか？
全国の有名産地から品質と等級で選び抜いた黒毛和牛を一頭買いし、自社工場で一元管理することで安心・安全な品質を提供する焼肉チェーンです。
販売店舗はどこですか？
銀座5丁目店、綾瀬本店など首都圏を中心とした店舗で販売されますが、一部店舗では取り扱いメニューが異なります。