Haruna Kojima's beauty brand "Her lip to BEAUTY" opens a limited-time POP UP SHOP at Shibuya Scramble Square!

Her lip to BEAUTY, a beauty brand operated by heart relation Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director & CCO: Haruna Kojima), will hold a POP UP SHOP for a limited time from Thursday, July 16, 2026, to Wednesday, July 22, 2026, at Event Stage 6A, Shibuya Scramble Square 6F, +Q(Plusq) Beauty.

<Launching a cooling body mist and featuring popular beauty items>

The cooling body mist "ICY MIST - EARLY MORNING -", which sold out immediately upon its general release on Saturday, June 27, 2026, will be available in limited quantities. It is formulated with carefully selected cooling ingredients that do not compromise the fragrance, allowing you to enjoy a cool sensation for a long time while lightly wearing a fresh and refreshing scent.

ICY MIST - EARLY MORNING -

2,940 yen (tax included)

Other popular items include a serum lip that has won multiple best cosmetic awards, hair milk, essential UV items for the summer season, and perfume oils that provide moisture while enveloping you in a shimmering glow and fragrance.

In addition, special sets not usually available on the official online store will be offered. Various testers will also be available for you to try out textures and scents.

Planned Items for Sale

LIP TO LOVE SERUM 4 typesRICH ESSENCE HAIR MILK - NUDE PEARL -Eau de Parfum 6 types

Eau de Parfum - CHERRY DRESS -GLOW SUNSCREEN SERUMMIRACLE SUN BALM DUO

Perfume Oil 4 typesSENSUAL RICH BODY CREAM 2 typesHair Perfume 2 types

Others,

・Roll-on Perfume Oil 4 types

・Eau de Parfum - Essence Size - 3 types

・SENSUAL RICH BODY BALM

・RICH HAND CREAM 2 types

・MINI FAVORITES SET

・Room Diffuser - NUDE PEARL -

・BEAUTY HAND SOAP - NUDE PEARL -

・CRYSTAL BATH SALT - NUDE PEARL -

・SENSUAL RICH BODY CREAM - NUDE PEARL - 3-SET (10% OFF)

・SENSUAL RICH BODY CREAM - ROSE BLANCHE - 3-SET (10% OFF)

・GLOW SUNSCREEN SERUM 3-SET (10% OFF)

・RICH ESSENCE HAIR MILK - NUDE PEARL - 3-SET (5% OFF)

・Self Love Set - NUDE PEARL -(5% OFF)

・Self Love Set - ROSE BLANCHE -(5% OFF)

<Limited items and novelties also available>

Limited items to color your summer will appear. Additionally, a raffle draw for customers who purchase items over a certain amount at the venue, as well as novelties, will be available.

Detailed information on limited items and novelties will be released sequentially on the official Her lip to BEAUTY Instagram and official Her lip to X, etc.

《Pop-up Shop Overview》

Her lip to BEAUTY Shibuya Scramble Square POP UP SHOP

Period: Thursday, July 16, 2026 - Wednesday, July 22, 2026

Location: Event Stage 6A, Shibuya Scramble Square 6F, +Q(Plusq) Beauty

Business Hours: 10:00 - 21:00 (Last day closes at 20:00)

Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo

*Business hours are subject to change without notice. For details, please check the official website of Shibuya Scramble Square.

About Her lip to BEAUTY

Self Care = Self Love

Knowing your unique self.

At Her lip to BEAUTY,

with the theme of the importance of time spent facing oneself,

we have focused on "skin that you want to touch" and

"wearing your favorite scents."

Skin is the most personal thing,

and it becomes an opportunity to become interested in yourself.

And fragrance is a form of self-expression,

and it also leads to healing yourself.

Beautiful by your own standards,

comfortable by your own standards.

Creating a total look that goes beyond appearance to include texture and scent.

That is Her lip to BEAUTY.

Official Website: https://herlipto.jp/pages/brand-beauty

Official Instagram: https://www.instagram.com/herliptobeauty/

Other Brands

Her lip to

Official Website: https://www.herlipto.jp

Official Instagram: https://www.instagram.com/herlipto/

Official X: https://x.com/Herlipto_info

Official YouTube: https://www.youtube.com/@herliptoofficial2391

Official TikTok: https://www.tiktok.com/@herlipto_press

ROSIER by Her lip to

Official Website: https://herlipto.jp/pages/brand-rosier

Official Instagram: https://www.instagram.com/rosier_by_hlt/

House of Herme

Official Website: https://herlipto.jp/pages/house-of-herme

Official Instagram: https://www.instagram.com/houseofherme/

Profile of Representative Director & CCO Haruna Kojima

Haruna Kojima / 1988 April 19

Founder of heart relation Inc.

Representative Director & CCO (Chief Creative Officer)

13-year member of AKB48's 1st generation.

After graduating from the group, she established the lifestyle brand "Her lip to" in 2018. She has since expanded into various fields, including the beauty line "Her lip to BEAUTY" and the lingerie line "ROSIER by Her lip to."

In 2022, she opened a concept store in Omotesando handling her brands, which features a permanent cafe and also involves her in the food and beverage business, such as collaborative afternoon teas and ice cream shops.

She has multiple roles as a talent, model, and entrepreneur, and actively disseminates information on social media (Instagram, X, YouTube, Weibo, bilibili, Douyin, RED) with a total of over 10 million followers domestically and internationally.

Inquiries regarding product lending and features

heart relation Inc. Her lip to BEAUTY PR Contact: Ozawa

Email: press@heartrelation.co.jp

Inquiries from General Customers

Her lip to Customer Center

https://herlipto.channel.io (Replies may take time.)

Business Hours: 11:00-17:00

Closed: Saturdays, Saturdays, Sundays, and national holidays