Haruna Kojima's "Her lip to BEAUTY" Serum Lip "LIP TO LOVE SERUM" Wins 3 Top Prizes in the First Half of 2026 Best Cosmetics Awards

The serum lip "LIP TO LOVE SERUM," released on February 21, 2026 (Sat) by "Her lip to BEAUTY," a brand operated by heart relation Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director CCO: Haruna Kojima), has won 3 top prizes in the first half of 2026 Best Cosmetics Awards.

<Brand's Highly Anticipated Serum Lip Wins 3 Top Prizes in the First Half of 2026 Best Cosmetics Awards>

"LIP TO LOVE SERUM," released in February 2026, is a highly anticipated lip item from the brand that generated significant buzz on social media immediately after its announcement. In addition to receiving high praise from beauty magazines and experts, it was also selected as a "Truly Best-Selling Item" at variety stores, leading to this Best Cosmetics 3-crown award.

《Award List》

Biteki

First Half of 2026 Best Cosmetics: Makeup Category Liquid Rouge, 3rd Place (Selected by Beauty Experts)

WWD BEAUTY

First Half of 2026 Best Cosmetics: Drama & Variety Lip Category New Product, 3rd Place

ZOZOCOSME

2026 First Half ZOZOCOSME AWARDS Natural & Variety Category Grand Prize: Lip Cream

<Product Overview>

Product Name: LIP TO LOVE SERUM

Price: 3,300 yen (tax included)

Volume: 12g

This serum lip, formulated with over 90% serum ingredients, provides firmness and moisture to the lips, allowing for skincare while applying makeup. With an unwavering commitment to lip care effects, 7 carefully selected plant-derived oils* approach dryness, vertical lines, and dullness from multiple angles, while the moist film ingredients** lock in moisture, maintaining hydration and ensuring long-lasting beautiful color payoff.

* Jojoba seed oil, grape seed oil, apricot kernel oil, olive fruit oil, macadamia seed oil, rosehip fruit oil, Lactobacillus/pear juice ferment (all moisturizing ingredients)

** Shea butter, (Acrylates/Stearyl Acrylate/Dimethicone Methacrylate) Copolymer

《Sales Channels》

・Official Online Store ・Permanent Stores (Omotesando House of Herme, Osaka Lucua 1100 Store, Yurakucho Marui Store)

・ISETAN Mirror Permanent Stores

・Amuse Beauté Permanent Stores

・PLAZA Participating Stores

・shop in Participating Stores

・@cosme STORE Participating Stores

・Loft Participating Stores

・Hands Participating Stores

For a list of other participating stores, please visit:

https://herlipto.jp/pages/store-list-herlipto-beauty

View Details

About Her lip to BEAUTY

Self Care = Self Love

Knowing your unique self.

At Her lip to BEAUTY,

We focus on the theme of the importance of time spent with oneself,

and on "skin that you want to touch" and "wearing your favorite scents."

Skin is the most personal thing,

and it becomes an opportunity to become interested in yourself.

And scent is a form of self-expression,

and it also leads to healing yourself.

Beautiful by your own standards,

Comfortable by your own standards.

Creating a total look that goes beyond appearance to include texture and scent.

That is Her lip to BEAUTY.

Official Website: https://herlipto.jp/pages/brand-beauty

Official Instagram: https://www.instagram.com/herliptobeauty/

Other Brand List

Her lip to

Official Website: https://www.herlipto.jp

Official Instagram: https://www.instagram.com/herlipto/

Official X: https://x.com/Herlipto_info

Official YouTube: https://www.youtube.com/@herliptoofficial2391

Official TikTok: https://www.tiktok.com/@herlipto_press

ROSIER by Her lip to

Official Website: https://herlipto.jp/pages/brand-rosier

Official Instagram: https://www.instagram.com/rosier_by_hlt/

House of Herme

Official Website: https://herlipto.jp/pages/house-of-herme

Official Instagram: https://www.instagram.com/houseofherme/

Profile of Representative Director CCO Haruna Kojima

Haruna Kojima / 1988/04/19

Founder of heart relation Inc.

Representative Director CCO (Chief Creative Officer)

13-year member of AKB48's 1st generation.

After graduating from the group, she established the lifestyle brand "Her lip to" in 2018. Subsequently, she has expanded into various fields, including the beauty line "Her lip to BEAUTY" and the lingerie line "ROSIER by Her lip to."

In 2022, she opened a concept store in Omotesando to handle the brands, which features a permanent cafe and also involves her in food and beverage businesses such as collaboration afternoon teas and ice cream shops.

She has multiple roles as a talent, model, and entrepreneur, and actively shares information on social media (Instagram, X, YouTube, Weibo, bilibili, Douyin, RED) with a total of over 10 million followers worldwide.

Inquiries regarding product lending and features

heart relation Inc. Her lip to BEAUTY PR Contact: Ozawa

Email: press@heartrelation.co.jp

Inquiries from General Customers

Her lip to Customer Center

https://herlipto.channel.io (Replies may take time.)

Business Hours: 11:00-17:00

Closed: Saturdays, Sundays, and national holidays