【April Dream】Acupuncturists' "Healing Touch" and Patented Technology for Your Brand. Our Dream is to "Co-create" Clothing that Elevates Japan's QOL.
Heart & Assist (Kansai Acupuncture Clinic) is developing the life-stage apparel brand "Ainofuku," utilizing acupuncturists' expertise and patented technology. The goal is to spread clothing that contributes to QOL improvement through co-creation with department stores and apparel companies nationwide.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 18:00
- 🔍 Collected: April 1, 2026 at 09:36
- 🤖 AI Analyzed: April 22, 2026 at 04:41 (499h 5m after Collected)
Our company endorses April Dream, which aims to make April 1st a day for sharing dreams. This press release is the dream of "Heart & Assist (Kansai Acupuncture Clinic).
## Our Dream: To Make Fitting Rooms Nationwide an Entry Point for a "Body-Adjusting" Experience
Our dream is to leverage the knowledge and patented technology cultivated by "Ainofuku," a life-stage apparel brand born from Heart & Assist (Kansai Acupuncture Clinic), to "co-create" new clothing with department stores and apparel companies nationwide, thereby realizing a society where everyone can routinely improve their QOL (Quality of Life).
We wish to care for people's bodies and minds not only through a few acupuncture sessions a month but also through the "clothing" they wear every day. We aim to create an environment where everyone across Japan can directly experience the functional and design-conscious wear we developed with this in mind, not just through a few online shops.
Ainofuku at the photoshoot (Left: Representative Ai Hiraki, with the two models who cooperated)
## Why Did an Acupuncturist Create "Clothing"?
Day by day, as we faced many patients, there was a dilemma.
Even if their bodies felt better after a session, many patients would often experience discomfort again due to daily habits or stress from the clothes they wore.
"Is there an easy self-care method that anyone can continue effortlessly?"
"What if the clothes we wear every day could care for our body and mind like a 'healing touch'?"
From these questions, the life-stage apparel brand "Ainofuku" was born.
It features cutting that doesn't hinder shoulder movement, surprising lightness, and skin-friendly materials. A distinctive feature is the unique patented function called "La-Hook®." This allows the hem of clothing to be easily secured during tasks like toilet assistance or transferring from a wheelchair to a bed, making it a thoughtful feature that is kind not only to the wearer but also to the "caregiver."
What we focused on most here was to integrate such high functionality into beautiful designs, ensuring that it doesn't overtly appear as "functional clothing (carewear)." For example, the aforementioned "La-Hook®" is designed to hook onto a floral ornament, allowing the function itself to be enjoyed as part of the design.
This is because the role of clothing is not just to protect the body. The joy of fashion, of "wearing favorite, wonderful clothes," uplifts the wearer's mood. This excitement generates proactive actions like "Today, I'll wear this and go to that place," and further, the desire for "self-selection" to decide one's own attire, such as "What shall I wear tomorrow?"
We believe that only when both the "healing touch (function)" that alleviates the wearer's pain and reduces the caregiver's burden, and the "joy (design)" that brightens the mind, are present, can we truly elevate people's QOL.
## Our Dream: To Make Fitting Rooms Nationwide an Entry Point for a "Body-Adjusting" Experience
Our dream is to leverage the knowledge and patented technology cultivated by "Ainofuku," a life-stage apparel brand born from Heart & Assist (Kansai Acupuncture Clinic), to "co-create" new clothing with department stores and apparel companies nationwide, thereby realizing a society where everyone can routinely improve their QOL (Quality of Life).
We wish to care for people's bodies and minds not only through a few acupuncture sessions a month but also through the "clothing" they wear every day. We aim to create an environment where everyone across Japan can directly experience the functional and design-conscious wear we developed with this in mind, not just through a few online shops.
Ainofuku at the photoshoot (Left: Representative Ai Hiraki, with the two models who cooperated)
## Why Did an Acupuncturist Create "Clothing"?
Day by day, as we faced many patients, there was a dilemma.
Even if their bodies felt better after a session, many patients would often experience discomfort again due to daily habits or stress from the clothes they wore.
"Is there an easy self-care method that anyone can continue effortlessly?"
"What if the clothes we wear every day could care for our body and mind like a 'healing touch'?"
From these questions, the life-stage apparel brand "Ainofuku" was born.
It features cutting that doesn't hinder shoulder movement, surprising lightness, and skin-friendly materials. A distinctive feature is the unique patented function called "La-Hook®." This allows the hem of clothing to be easily secured during tasks like toilet assistance or transferring from a wheelchair to a bed, making it a thoughtful feature that is kind not only to the wearer but also to the "caregiver."
What we focused on most here was to integrate such high functionality into beautiful designs, ensuring that it doesn't overtly appear as "functional clothing (carewear)." For example, the aforementioned "La-Hook®" is designed to hook onto a floral ornament, allowing the function itself to be enjoyed as part of the design.
This is because the role of clothing is not just to protect the body. The joy of fashion, of "wearing favorite, wonderful clothes," uplifts the wearer's mood. This excitement generates proactive actions like "Today, I'll wear this and go to that place," and further, the desire for "self-selection" to decide one's own attire, such as "What shall I wear tomorrow?"
We believe that only when both the "healing touch (function)" that alleviates the wearer's pain and reduces the caregiver's burden, and the "joy (design)" that brightens the mind, are present, can we truly elevate people's QOL.