Boost Marketing Launches AI Video Translation Service 'inB' to Support Multilingual Expansion of IR and Financial Results Explanation Videos

Boost Marketing Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tatsuya Okahara; hereinafter 'Boost Marketing'), a group company of Headwaters Co., Ltd., announced on June 8 the launch of 'inB', an AI video translation service that converts Japanese videos into multilingual videos, and 'inB Shorts' for vertical short videos.

inB is a service that translates videos produced in Japanese into multiple languages such as English, Korean, and Chinese, and generates dubbed videos using speech synthesis. In particular, it supports the multilingual expansion of videos where it is meaningful for the speaker themselves to explain, such as IR and financial results explanation videos. Additionally, 'inB Shorts' is offered for vertical short videos.

For service details: https://www.boostmktg.co.jp/inb/

Background

The translation and localization market is expected to grow, with Allied Market Research indicating that the language translation software market will expand from $9.3 billion in 2021 to $44.8 billion by 2031 (Note 1). Against this market backdrop, the importance of deploying video content for global markets is expected to increase further.

Among Japanese companies, the need for multilingual support for financial results and IR videos is rising due to strengthened communication with overseas investors and global expansion. Particularly in videos where executives or speakers explain, the fact that the person themselves is speaking leads to investor understanding and conviction, requiring video quality that supports a natural viewing experience.

On the other hand, multilingual video deployment involves processes such as translation, audio production, and editing, requiring cost, time, and expertise, which can become barriers to introduction and continuous operation. Additionally, for important external communications like IR and financial results videos, lip-sync (natural matching of mouth movements and audio) and quality that minimizes viewing discomfort are required, making it difficult to address with simple translation or dubbing.

Boost Marketing addresses these challenges by combining a pipeline of AI speech recognition, machine translation, and speech synthesis with editing and translation verification, offering 'inB' as a multilingual video with quality suitable for important external communications.

Value Proposition of inB

1. Generate natural multilingual videos with lip-sync consideration

By uploading a video, AI automatically processes from speech recognition to translation and speech synthesis, generating a dubbed video. Combined with video expression considering lip-sync and editing/translation verification, it supports overseas expansion of videos requiring high quality, such as IR and financial results explanation videos.

2. Support overseas expansion of important communication content, centered on IR and financial results videos

'inB' targets videos such as IR, financial results, corporate explanations, recruitment, and service introductions for multilingual translation and dubbing. Emphasis is placed on enabling IR and financial results explanation videos by executives or speakers to be used as videos for overseas audiences.

A conversion sample based on Headwaters' IR video: https://youtu.be/tABOGrVZKcI

3. High-quality plan including translator checks

In addition to the speed-focused FAST plan, inB offers a PRO plan that includes translator checks and quality confirmation. This is intended for applications requiring higher accuracy, such as external communications and important explanation videos.

4. Service for vertical short videos

'inB Shorts' is a translation and dubbing service specialized for vertical videos (9:16) on TikTok, Instagram Reels, YouTube Shorts, etc. By deploying short videos as multilingual content, it supports expanding reach to overseas users.

https://www.boostmktg.co.jp/inb/shorts.html

Sample Videos (Conversion Examples)

inB showcases multilingual conversion examples based on corporate explanation videos. Below are sample videos demonstrating service usage:

- IBC Co., Ltd. video conversion example: https://youtu.be/2SAPOl4By7Q
- LisB Co., Ltd. video conversion example: https://youtu.be/8KppwYavXX4
- Flareas Co., Ltd. video conversion example: https://youtu.be/7gDauJynIqE

Service Overview

'inB' and 'inB Shorts' are available in two plans: FAST and PRO. The FAST plan is 3,600 yen per minute; the PRO plan is individually quoted based on language and character count. Standard support includes three languages: English, Korean, and Chinese. For other languages, inquiries can be made via the page below.

https://www.boostmktg.co.jp/inb/form.html

Additionally, to commemorate the launch, a free demo is offered, allowing translation and dubbing of one video up to 30 seconds into one language at no charge. The demo is available to companies and creators, and contact will be made within the next business day after application. Note that the deliverables generated through the free demo may be used on our website, social media, sales materials, etc. If you do not wish for such use, please inform us at the time of application.

Boost Marketing will continue to support the multilingual expansion of important corporate communication content and enhance content utilization through this service.

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Reference

Note 1: https://www.alliedmarketresearch.com/language-translation-software-market

Trademarks

Proper nouns such as services mentioned are trademarks or registered trademarks of their respective companies.