Development of an AI Agent for Package Design Support for Try-fu
Headwaters has developed an AI agent for Try-fu's 'My PUP' package production service. It automates design proposals, reducing the evaluation period from 1 month to as short as 1 day.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 02:00
- 🔍 Collected: April 8, 2026 at 17:30
- 🤖 AI Analyzed: April 20, 2026 at 14:24 (284h 54m after Collected)
Headwaters Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Yosuke Shinoda, hereinafter 'Headwaters'), which develops AI solution businesses, has developed an AI agent to support package design for Try-fu Co., Ltd. (Headquarters: Shimada City, Shizuoka Prefecture, President: Keiichi Miyao, hereinafter 'Try-fu'). The AI has been implemented in their new package production service 'My PUP' (https://www.try-fu.co.jp/mypuplp/).
In 'My PUP', when a customer inputs the intended use and desired image, the AI agent proposes shape, size, and design candidates. By having AI assist with parts of the interviewing and proposing tasks traditionally handled by sales representatives and designers, the proposal and design phase is accelerated, allowing customers to proceed with specification reviews more smoothly.
As a result, the evaluation process, which previously took about a month until a design was finalized, can be reduced to as short as one day, and the overall delivery time may be shortened by up to 50%.
- Background of Development
In product package production, specification evaluation requires considering many factors, such as size design according to the contents and purpose, selection of paper quality, examination of box shape, and design proposals.
On the other hand, it is not uncommon for customers to start consultations without having a fixed idea of the required size or design direction. Because of this, sales representatives had to repeatedly conduct interviews and work with designers to solidify the direction, taking a significant amount of time in the initial proposal stage.
Aiming to innovate this traditional package production process using the power of IT, Try-fu launched the new package production service 'My PUP'. Headwaters was in charge of designing and developing the AI agent implemented in 'My PUP'.
- How the AI Agent Works
The AI agent implemented in 'My PUP' is a system that proposes suitable package shapes, sizes, and design candidates based on the user's intended use and image.
For example, if a request such as 'a package for cosmetics' is input, the AI references a design database and extracts and presents candidates with characteristics like 'elegant', 'cute', or 'luxurious'.
Therefore, even if the direction of the request is not yet clear, the evaluation can proceed while materializing the sense of size, design, and box type, leading to a reduced burden during the initial evaluation and smoother organization of requirements.
In 'My PUP', when a customer inputs the intended use and desired image, the AI agent proposes shape, size, and design candidates. By having AI assist with parts of the interviewing and proposing tasks traditionally handled by sales representatives and designers, the proposal and design phase is accelerated, allowing customers to proceed with specification reviews more smoothly.
As a result, the evaluation process, which previously took about a month until a design was finalized, can be reduced to as short as one day, and the overall delivery time may be shortened by up to 50%.
- Background of Development
In product package production, specification evaluation requires considering many factors, such as size design according to the contents and purpose, selection of paper quality, examination of box shape, and design proposals.
On the other hand, it is not uncommon for customers to start consultations without having a fixed idea of the required size or design direction. Because of this, sales representatives had to repeatedly conduct interviews and work with designers to solidify the direction, taking a significant amount of time in the initial proposal stage.
Aiming to innovate this traditional package production process using the power of IT, Try-fu launched the new package production service 'My PUP'. Headwaters was in charge of designing and developing the AI agent implemented in 'My PUP'.
- How the AI Agent Works
The AI agent implemented in 'My PUP' is a system that proposes suitable package shapes, sizes, and design candidates based on the user's intended use and image.
For example, if a request such as 'a package for cosmetics' is input, the AI references a design database and extracts and presents candidates with characteristics like 'elegant', 'cute', or 'luxurious'.
Therefore, even if the direction of the request is not yet clear, the evaluation can proceed while materializing the sense of size, design, and box type, leading to a reduced burden during the initial evaluation and smoother organization of requirements.