Fukui Computer Holdings Co., Ltd. Begins Nationwide Broadcast of New Commercial "Family's Happy Time"
Fukui Computer Holdings Co., Ltd. commenced nationwide broadcasting of its new commercial, "Family's Happy Time," on April 1, 2026. This commercial depicts the improvement of working hours for construction industry professionals and the creation of happy family time through the digital transformation (DX) of the construction industry. The CM unfolds as a human drama about a protagonist whose father worked in construction, who later joins the company and dedicates efforts to solving industry challenges. A full 180-second version is available on the company's website.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 02:50
- 🔍 Collected: April 1, 2026 at 18:37
- 🤖 AI Analyzed: April 15, 2026 at 23:41 (341h 3m after Collected)
Fukui Computer Holdings Co., Ltd. (Headquarters: Fukui City, Fukui Prefecture; Representative Director and CEO: Koichi Sato) is pleased to announce that its new commercial, "Family's Happy Time," will begin airing nationwide sequentially from April 1, 2026 (Wednesday), as follows.
CM Concept
The Fukui Computer Group aims for digital transformation (DX) in the construction industry through the development and sales of IT tools, including construction and architectural CAD. This commercial introduces an example of how DX can change the construction industry and depicts a bright future for the industry. We have produced multiple commercials to date, introducing our challenges, initiatives, and policies. This commercial expresses our desire to convey how our efforts bring positive effects to society and our role and mission in the construction industry.
Highlights of the New Commercial
This commercial centers on a protagonist who, while proud of her father's frontline work in the construction industry, harbored complex feelings towards him due to the lack of family time during her childhood. It then depicts the protagonist, now an employee of our company, dedicating her efforts to solving one of the traditional challenges of the construction industry—long working hours—and the positive effects that emerge. The commercial, with an emotional human drama at its core, clearly expresses how our business will change the construction industry and the lives of those who work in it.
Image of the New Commercial "Family's Happy Time"
Overview of the New Commercial
Title: "Family's Happy Time"
Cast: Main female: Ayaka Nagai, Main female (childhood): Sae Nagatani, Others (including Fukui Computer Group employees)
Broadcast Start Date: April 1, 2026 (Wednesday)
Main Broadcast Slots/Regions:
【30-second version】 Nippon TV "news zero" Wednesdays (23:00~) Nationwide (excluding some regions)
【20-second time signal version】 Fukui Broadcasting "Time Signal CM" Saturdays (around 18:59) Fukui Prefecture only
Release of the Full Version of the New Commercial
In addition to the TV broadcast commercial, a 180-second full version of this commercial is available on our website. This video expresses our sentiments with more detailed direction, so please take a look.