DP World Tour and HCLTech Announce New Partnership
Global technology company HCLTech has partnered with the DP World Tour as its official digital experience partner. HCLTech will develop a next-generation digital platform, including websites and apps, to enhance fan engagement and transform the tour's global digital presence, leveraging its expertise in digital engineering and data platforms.
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- 📰 Published: April 30, 2026 at 21:00
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Global technology company HCLTech and the DP World Tour announced that HCLTech has been appointed as the Tour's Official Digital Experience Partner. The DP World Tour, the pinnacle of men's professional golf organized by the European Tour Group, selected HCLTech as a partner to lead a multi-year program focused on fan-centric innovation and transforming the Tour's global digital presence.
HCLTech will design and deliver a next-generation digital experience platform centered around the DP World Tour's website and app, re-imagining how fans worldwide discover, follow, and engage with the sport of golf. Furthermore, as an Official Marketing Partner, HCLTech will hold official partner status at five DP World Tour tournaments each season, as well as deploy hospitality initiatives and various on-site and digital promotional measures.
Known as a global golf tour with players from 46 countries and regions, the DP World Tour operates in a data-rich, real-time environment, where fans expect seamless access to live broadcasts, storytelling, and various insights across devices and regions. HCLTech will combine its expertise in digital engineering, experience design, data platforms, and large-scale transformation to build a high-performance, scalable web and mobile platform that is intuitive, resilient, and aligned with the Tour's global brand.
The transformed digital ecosystem will cater to the needs of fans, course attendees, players, coaches, as well as media and commercial partners. It will provide seamless access to live content, immersive experiences, detailed analytics, and personalized fan journeys at every touchpoint.
Regarding this partnership, Jill Kouri, Chief Marketing Officer (CMO) at HCLTech, stated: "We are thrilled to partner with the DP World Tour, both as a client and as a core marketing partner. As a client, we look forward to embarking on a digital transformation program that will enable fans to more easily discover, analyze, and share key moments. From a partnership perspective, we expect this collaboration to further enhance HCLTech's global brand presence and expand our reach to a diverse international audience, primarily in Europe."
Michael Cole, Chief Technology Officer (CTO) at DP World Tour, commented: "The DP World Tour has a truly global fan base, and to seamlessly engage with fans every week, a world-class digital ecosystem is required. As we further advance our digital initiatives, we chose HCLTech due to their extensive engineering track record, proven expertise in building large-scale, always-on digital platforms, and their ability to translate technology into valuable fan experiences."
Max Hamilton, Executive Commercial Director at DP World Tour, added: "Golf has traditionally been considered the 'sport of business.' The DP World Tour's global platform offers HCLTech a highly appealing and flexible foundation to showcase its innovations on a large scale and connect with audiences worldwide."
About HCLTech
HCLTech is a global technology company providing industry-leading technical capabilities centered on AI, digital, engineering, cloud, and software.
Headquartered in India, with over 227,000 employees in 60 countries, it leverages a broad portfolio of technology services and products to deliver industry-leading solutions.
It collaborates with customers across all major industry sectors, including financial services, manufacturing, life sciences and healthcare, technology services, semiconductors, telecommunications and media, retail and consumer packaged goods (CPG), mobility, and public services, to provide industry-specific solutions.
March 2026
HCLTech will design and deliver a next-generation digital experience platform centered around the DP World Tour's website and app, re-imagining how fans worldwide discover, follow, and engage with the sport of golf. Furthermore, as an Official Marketing Partner, HCLTech will hold official partner status at five DP World Tour tournaments each season, as well as deploy hospitality initiatives and various on-site and digital promotional measures.
Known as a global golf tour with players from 46 countries and regions, the DP World Tour operates in a data-rich, real-time environment, where fans expect seamless access to live broadcasts, storytelling, and various insights across devices and regions. HCLTech will combine its expertise in digital engineering, experience design, data platforms, and large-scale transformation to build a high-performance, scalable web and mobile platform that is intuitive, resilient, and aligned with the Tour's global brand.
The transformed digital ecosystem will cater to the needs of fans, course attendees, players, coaches, as well as media and commercial partners. It will provide seamless access to live content, immersive experiences, detailed analytics, and personalized fan journeys at every touchpoint.
Regarding this partnership, Jill Kouri, Chief Marketing Officer (CMO) at HCLTech, stated: "We are thrilled to partner with the DP World Tour, both as a client and as a core marketing partner. As a client, we look forward to embarking on a digital transformation program that will enable fans to more easily discover, analyze, and share key moments. From a partnership perspective, we expect this collaboration to further enhance HCLTech's global brand presence and expand our reach to a diverse international audience, primarily in Europe."
Michael Cole, Chief Technology Officer (CTO) at DP World Tour, commented: "The DP World Tour has a truly global fan base, and to seamlessly engage with fans every week, a world-class digital ecosystem is required. As we further advance our digital initiatives, we chose HCLTech due to their extensive engineering track record, proven expertise in building large-scale, always-on digital platforms, and their ability to translate technology into valuable fan experiences."
Max Hamilton, Executive Commercial Director at DP World Tour, added: "Golf has traditionally been considered the 'sport of business.' The DP World Tour's global platform offers HCLTech a highly appealing and flexible foundation to showcase its innovations on a large scale and connect with audiences worldwide."
About HCLTech
HCLTech is a global technology company providing industry-leading technical capabilities centered on AI, digital, engineering, cloud, and software.
Headquartered in India, with over 227,000 employees in 60 countries, it leverages a broad portfolio of technology services and products to deliver industry-leading solutions.
It collaborates with customers across all major industry sectors, including financial services, manufacturing, life sciences and healthcare, technology services, semiconductors, telecommunications and media, retail and consumer packaged goods (CPG), mobility, and public services, to provide industry-specific solutions.
March 2026