Introducing "Drinking Self-Care Habits" to the Workplace: Launch of the "HERBCARE365 OFFICE" Herbal Tea Employee Welfare Service

The Herb Blend Style Association (Representative Director: Tomoko Iida) has launched "HERBCARE365 OFFICE," an employee welfare service that leverages office "beverage breaks" to help employees effortlessly incorporate self-care habits into their daily routines.

This subscription-based support service provides ongoing herbal tea selections and self-care recommendations tailored to the seasons and the individual condition of each employee. By using herbal tea as a prompt to notice and regulate one's own state, the service is expected to contribute to promoting health management, mental health initiatives, and supporting women's career advancement.

Furthermore, by proposing herbal tea as a new option that fits naturally into Japan's tea culture, we are spreading a new form of self-care that gently integrates into the daily lives of working professionals.

Development Background: "Those who care for others often neglect themselves"

While nearly 60% of Japanese companies currently advocate for health management (Teikoku Databank survey, 2023), many workplaces still see a pattern where "those who care most for others put their own self-care last." In the midst of busy lives spent working or caring for children and family, it’s easy to overlook changes in one's own physical and mental state. Consequently, small signs like chronic fatigue or minor health fluctuations often go unnoticed and accumulate.

In recent years, "presenteeism" (reduced productivity due to health issues), a concept promoted by the World Health Organization, has gained attention as a corporate challenge. Decreased performance caused by working while unwell impacts the productivity and well-being of the entire organization.

Against this backdrop, the importance of easily integrated self-care has grown. "HERBCARE365 OFFICE" was created with the desire to bring "drinking self-care habits"—something that can be naturally maintained even during busy days—to the workplace.

Why Herbal Tea Now?

Herbal tea is a beverage that approaches both the body and mind through the natural properties of plants and the engagement of the five senses (scent, color, and taste). Because it is caffeine-free and can be selected based on specific needs, it allows you to...