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Event

July 13 (Mon) - July 20 (Mon, Holiday) is HBC's "Icchan Oishii WEEK"!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 2, 2026 3:15 AM ・ Updated Jul 2, 2026 12:04 AM ・ 3 min read ・ Source: PR TIMES

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July 13 (Mon) - July 20 (Mon, Holiday) is HBC's "Icchan Oishii WEEK"! — Image: PR TIMES

Hokkaido's food is now a treasure to be proud of worldwide. However, the environment surrounding food is undergoing drastic changes, including rising sea temperatures due to global warming, and the ag

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 2, 2026

Hokkaido's food is now a treasure to be proud of worldwide. However, the environment surrounding food is undergoing drastic changes, including rising sea temperatures due to global warming, and the aging and declining numbers of producers.

"Icchan Oishii WEEK" is a week that shines a spotlight on Hokkaido's new food challenges and initiatives to solve issues. It's not just about eating, but about how to pass on Hokkaido's rich food culture to the next generation. Viewers, producers, and HBC will come together to transmit opportunities to deliciously and enjoyably consider the "future of food" in Hokkaido.

Additionally, from July 17 (Fri) to July 20 (Mon, Holiday) during this period, the "Aka Renga Premium Fest" will also be held concurrently!

"Icchan Oishii WEEK" collaborates with various programs and segments on HBC TV and radio. Please check the official website for the detailed program lineup!

【Overview】

Name: "Icchan Oishii WEEK" - A week to deliciously and enjoyably consider the "future of food" in Hokkaido!

Broadcast Period: July 13, 2026 (Mon) - July 20, 2026 (Mon, Holiday)

Ambassadors: Nana Takagi, Tonikaku Akarui Yasumura

Official HP: https://www.hbc.co.jp/1ch-oishii/2026week/

Inquiries: HBC Hokkaido Broadcasting, Media Strategy Bureau, Programming Department

TEL: 011-232-5862

FACT BOX

Source: PR TIMES
Category: Event
Organizations: HBC

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The image is a promotional graphic for the "Icchan Oishii WEEK" event, featuring ambassadors Nana Takagi and Tonikaku Akarui Yasumura. It highlights Hokkaido's food and a summer festival.

Promotional image for "Icchan Oishii WEEK" featuring ambassadors Nana Takagi and Tonikaku Akarui Yasumura, highlighting Hokkaido's food.

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The Washin AI News desk structures and reviews this article under the following standards.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 3:15 AM — Distributor PR TIMES
Collected　Jul 1, 2026 6:44 PM
AI structured & analyzed　Jul 1, 2026 6:44 PM
Desk-reviewed & published　Jul 2, 2026 3:15 AM

FAQ

What are the key facts in this article?

Hokkaido's food is now a treasure to be proud of worldwide. However, the environment surrounding food is undergoing drastic changes, including rising sea temperatures due to global warming, and the aging and declining numbers of producers. "Icchan Oishii WEEK" is a week that shines a spotlight on Hokkaido's new food challenges and initiatives to solve issues

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000118.000082555.html

When was it published?

Jul 2, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“July 13 (Mon) - July 20 (Mon, Holiday) is HBC's "Icchan Oishii WEEK"!”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/hbc-co-jp/en/news/2026-07-01-7%E6%9C%8813%E6%97%A5-%E6%9C%88-7%E6%9C%8820%E6%97%A5-%E6%9C%88-%E7%A5%9D-%E3%81%AF-hbc-%E3%81%84%E3%81%A3%E3%81%A1%E3%82%83%E3%82%93%E3%81%8A%E3%81%84%E3%81%97%E3%81%84week

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