Starting June 1st! [Hokkaido Soft Cream Rally 2026] Featuring approx. 230 shops across the prefecture! Eat soft serve and win luxury prizes

The web magazine 'Sitakke,' operated by HBC Hokkaido Broadcasting, in collaboration with regional partner media, will host the 'Hokkaido Soft Cream Rally 2026 sponsored by Pococha' starting Monday, June 1, 2026. By visiting participating soft serve shops across Hokkaido and collecting at least three stamps, participants can enter a lottery for luxury prizes. This major summer event saw an estimated 55,000 participants last year. In response to popular demand, the event has fully transitioned from traditional paper cards to a 'digital stamp rally' that is easy to participate in via smartphone. The number of participating shops has significantly increased to a record 228. The event runs from June 1 to August 31, which is also the deadline for prize applications. To participate, users purchase soft serve at participating shops and collect digital stamps via a browser app. This year, a 'milestone system' has been adopted, where the more stamps you collect, the more opportunities you have; collecting 100 stamps allows entry for all 12 types of prizes. Additionally, in collaboration with the live streaming app 'Pococha,' the event will select 'Soft Cream Ambassadors.'