All 5 Commercial TV Stations in Hokkaido Collaborate on 'Marugoto Hokkaido ch' - A New FAST Channel for Regional Revitalization
Five Hokkaido commercial broadcasters (HBC, STV, HTB, TVh, UHB) have launched a collaborative project on the 'Marugoto Hokkaido ch' FAST channel. This cross-network initiative aims to promote regional attractions through free 24/7 streaming to viewers nationwide and globally.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:47 (14h 15m after Collected)
April 27, 2026
Hokkaido Broadcasting Co., Ltd.
Sapporo Television Broadcasting Co., Ltd.
Hokkaido Television Broadcasting Co., Ltd.
Television Hokkaido Co., Ltd.
Hokkaido Cultural Broadcasting Co., Ltd.
All five terrestrial commercial TV stations in Hokkaido (HBC, STV, HTB, TVh, UHB) have begun an initiative to contribute to regional revitalization through collaboration in the digital domain.
As the first step, they have participated in the new channel 'Marugoto Hokkaido ch' on the 'FAST channel or V FAST channel' platform provided by BBM Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shinya Fukuzaki), with Plandas Inc. (Headquarters: Minato-ku, Tokyo; President: Daisuke Miyanaga) serving as the organizing agency.
The goal is to combine the content strength of all stations in the prefecture to contribute to regional development.
■ Background and Objectives
With the media environment changing rapidly, regional broadcasters are expected to play a role in consistently promoting regional charm beyond traditional broadcasting frameworks to lead to revitalization.
The background of the five Hokkaido commercial stations gathering across network lines is a strong determination to increase their presence in the digital domain as 'All Hokkaido' and contribute to the growth of 'related populations' both domestically and internationally.
Through 'Marugoto Hokkaido ch,' which opened on April 1st, they will present a new form of regional promotion by delivering high-quality content from the five stations in an integrated manner.
■ Features of 'Marugoto Hokkaido ch' and the Choice of 'FAST'
● Joint Project of 5 Stations Beyond Networks
For the first time, all five terrestrial commercial TV stations in Hokkaido have realized collaboration in program provision. From the unique perspective of local broadcasters, 'Hokkaido's charms not yet known nationwide' will be delivered to viewers across the country for free 24 hours a day.
● Innovation in Viewing Experience via FAST
'FAST (Free Ad-supported Streaming Television)' is a free streaming television service with advertisements. With no need for reservations, purchases, or logins, viewers can enjoy 'Hokkaido Today' 24 hours a day as easily as turning on a TV switch.
■ How to Watch
'Marugoto Hokkaido ch' is available immediately for free via the following methods:
1. From Smartphones/Tablets
Download the 'V FAST Channel' app (iOS/Android) and select 'Marugoto Hokkaido ch' from the channel list.
2. From Connected TVs (Smart TVs, etc.)
Download the 'V FAST Channel' app within the app store of supported smart TVs and select 'Marugoto Hokkaido ch' from the channel list.
*Member registration, login, and monthly fees are not required.
■ Attractive Content Lineup
Here are some of the popular programs currently being streamed from each station:
● Hokkaido Broadcasting (HBC)
'Kyou Doki!!': A popular information and news program focusing on the 'Now' of Hokkaido.
● Sapporo Television (STV)
'Dosanko Wide 179': Selected features from a flagship program with over 30 years of history.
● Hokkaido Television (HTB)
'LOVE HOKKAIDO': A travel program that rediscovers Hokkaido's charm, including foreign perspectives.
● Television Hokkaido (TVh)
'Tabicomi Hokkaido Jalan de GO!': Concentrated seasonal outing information.
● Hokkaido Cultural Broadcasting (UHB)
'Uwasa no Machi Gourmet': Thorough investigation of new shops trending on SNS and locally loved food.
©HBC ©STV ©HTB ©TVh ©UHB
■ Joint Statement from the 5 Stations
'All five local stations in Hokkaido have begun an initiative to strengthen content distribution and directly contribute to regional revitalization through collaboration. We will continue to consider further expansion and new developments for this trial to increase value through cooperation. By uniting the content power of the five stations, we hope to create deep interest in Hokkaido and create an effective cycle of regional revitalization, such as future tourism attraction, product promotion, and promotion of migration.'
■ Contact Information
● Hokkaido Broadcasting Co., Ltd.
Viewer Center TEL: 011-232-5806
● Hokkaido Television Broadcasting Co., Ltd.
Public Relations/Customer Center TEL: 011-233-6600
● Television Hokkaido Co., Ltd.
Programming Division TEL: 011-232-7158
● Hokkaido Cultural Broadcasting Co., Ltd.
Digital Strategy Office TEL: 011-214-5207
● Plandas Inc. (Lead Agency)
Contact: Goto MAIL: fastch@plandas.co.jp
Hokkaido Broadcasting Co., Ltd.
Sapporo Television Broadcasting Co., Ltd.
Hokkaido Television Broadcasting Co., Ltd.
Television Hokkaido Co., Ltd.
Hokkaido Cultural Broadcasting Co., Ltd.
All five terrestrial commercial TV stations in Hokkaido (HBC, STV, HTB, TVh, UHB) have begun an initiative to contribute to regional revitalization through collaboration in the digital domain.
As the first step, they have participated in the new channel 'Marugoto Hokkaido ch' on the 'FAST channel or V FAST channel' platform provided by BBM Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shinya Fukuzaki), with Plandas Inc. (Headquarters: Minato-ku, Tokyo; President: Daisuke Miyanaga) serving as the organizing agency.
The goal is to combine the content strength of all stations in the prefecture to contribute to regional development.
■ Background and Objectives
With the media environment changing rapidly, regional broadcasters are expected to play a role in consistently promoting regional charm beyond traditional broadcasting frameworks to lead to revitalization.
The background of the five Hokkaido commercial stations gathering across network lines is a strong determination to increase their presence in the digital domain as 'All Hokkaido' and contribute to the growth of 'related populations' both domestically and internationally.
Through 'Marugoto Hokkaido ch,' which opened on April 1st, they will present a new form of regional promotion by delivering high-quality content from the five stations in an integrated manner.
■ Features of 'Marugoto Hokkaido ch' and the Choice of 'FAST'
● Joint Project of 5 Stations Beyond Networks
For the first time, all five terrestrial commercial TV stations in Hokkaido have realized collaboration in program provision. From the unique perspective of local broadcasters, 'Hokkaido's charms not yet known nationwide' will be delivered to viewers across the country for free 24 hours a day.
● Innovation in Viewing Experience via FAST
'FAST (Free Ad-supported Streaming Television)' is a free streaming television service with advertisements. With no need for reservations, purchases, or logins, viewers can enjoy 'Hokkaido Today' 24 hours a day as easily as turning on a TV switch.
■ How to Watch
'Marugoto Hokkaido ch' is available immediately for free via the following methods:
1. From Smartphones/Tablets
Download the 'V FAST Channel' app (iOS/Android) and select 'Marugoto Hokkaido ch' from the channel list.
2. From Connected TVs (Smart TVs, etc.)
Download the 'V FAST Channel' app within the app store of supported smart TVs and select 'Marugoto Hokkaido ch' from the channel list.
*Member registration, login, and monthly fees are not required.
■ Attractive Content Lineup
Here are some of the popular programs currently being streamed from each station:
● Hokkaido Broadcasting (HBC)
'Kyou Doki!!': A popular information and news program focusing on the 'Now' of Hokkaido.
● Sapporo Television (STV)
'Dosanko Wide 179': Selected features from a flagship program with over 30 years of history.
● Hokkaido Television (HTB)
'LOVE HOKKAIDO': A travel program that rediscovers Hokkaido's charm, including foreign perspectives.
● Television Hokkaido (TVh)
'Tabicomi Hokkaido Jalan de GO!': Concentrated seasonal outing information.
● Hokkaido Cultural Broadcasting (UHB)
'Uwasa no Machi Gourmet': Thorough investigation of new shops trending on SNS and locally loved food.
©HBC ©STV ©HTB ©TVh ©UHB
■ Joint Statement from the 5 Stations
'All five local stations in Hokkaido have begun an initiative to strengthen content distribution and directly contribute to regional revitalization through collaboration. We will continue to consider further expansion and new developments for this trial to increase value through cooperation. By uniting the content power of the five stations, we hope to create deep interest in Hokkaido and create an effective cycle of regional revitalization, such as future tourism attraction, product promotion, and promotion of migration.'
■ Contact Information
● Hokkaido Broadcasting Co., Ltd.
Viewer Center TEL: 011-232-5806
● Hokkaido Television Broadcasting Co., Ltd.
Public Relations/Customer Center TEL: 011-233-6600
● Television Hokkaido Co., Ltd.
Programming Division TEL: 011-232-7158
● Hokkaido Cultural Broadcasting Co., Ltd.
Digital Strategy Office TEL: 011-214-5207
● Plandas Inc. (Lead Agency)
Contact: Goto MAIL: fastch@plandas.co.jp