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Hokkaido Broadcasting, established in 1951, is the oldest broadcasting station in Hokkaido. The vast area covering 22% of the Japanese archipelago blesses us with beautiful nature and fosters innovative ideas and unique perspectives. 'Our company, aware of the public nature of broadcasting, strives to contribute to cultural improvement, economic development, and the welfare of the local community by providing sound programming. Our company is dedicated to modern corporate consciousness, and through the creativity and cooperation of all employees, we strive for the stability of our business foundation, the enhancement of our corporate fortunes, and the improvement of internal welfare.' This is our company's creed.