Hattendo to Launch Chilled “Cream Momiji” on May 15

Hattendo Co., Ltd. (Head Office: Mihara City, Hiroshima Prefecture; President and Representative Director: Takamasa Morimitsu) will launch its new “Chilled Cream Momiji” on Friday, May 15, 2026. Hattendo was founded in 1933 as a Japanese confectionery shop with the wish to “bring a little encouragement to people through sweet and delicious wagashi.” Since then, the company has transformed with the times, evolving into a Japanese-Western confectionery shop and then a bakery, while continuing to cherish its founding spirit. Today, it keeps creating new products rooted in the histories of Japanese confectionery, Western sweets, and bread. For this product, Hattendo expresses the “cool, melt-in-the-mouth texture and carefully crafted mouthfeel” it developed through its chilled cream buns, together with its experience in Japanese and Western sweets, through “momiji manju,” Hiroshima’s representative souvenir confection. The chewy dough is filled with smooth, gently sweet strained red bean paste and Hattendo’s special custard. It combines a flavor long loved in Hiroshima with techniques cultivated through Hattendo’s cream buns. Customers can enjoy a chilled, reward-style Cream Momiji that feels nostalgic yet new, in a way unique to Hattendo. The product is a chilled sweet ideal as a Hiroshima-style gift, as a treat while traveling, and for the coming season. Product overview: The product name is “Chilled Cream Momiji.” It will go on sale sequentially from Friday, May 15, 2026, at designated locations. Sales channels include Hattendo stores in Hiroshima, Osaka, and Chiba prefectures, as well as service areas. The price is 200 yen per piece, including tax. Customer inquiries can be directed to the Customer Service Office at 0120-52-7152 on weekdays from 9:00 to 17:00. Hattendo also offers a variety of Hiroshima-themed souvenir sweets. These include “Milk Momiji Manju: Milk Paste & Strained Red Bean Paste,” made with the gentle melt-in-the-mouth quality Hattendo values in its products. Thin dough and soft filling create an elegant yet rich flavor. Moist dough with the aroma of butter is paired with meltingly smooth bean paste, and the assortment includes two varieties: mild milk paste blended with fresh cream and lightly sweet strained red bean paste. Another item is “Moist and Chewy Shamoji-yaki.” In Hiroshima, the rice paddle has long been regarded as a lucky charm that “scoops up fortune.” Hattendo has incorporated its shape into Japanese confectionery, the company’s origin, creating a sweet with moist, chewy dough and gentle sweetness. It is a new auspicious confection filled with Hiroshima sentiment and a small sense of happiness, suitable for business gifts, celebrations, congratulatory occasions, Hiroshima-style souvenirs, and individual packages on which messages can be written before gifting. Hattendo was founded in 1933 in Mihara City, Hiroshima Prefecture, by its first-generation founder Kaori Morimitsu, during a time when life was becoming difficult under the impact of the global Great Depression. The company began with the desire to encourage people through sweet and delicious Japanese confectionery. After the war, as Western culture spread, Hattendo entered a period of change from Japanese to Western sweets. Second-generation Yoshifumi Morimitsu carried on the founder’s spirit while introducing Western confectionery, creating new sweets suited to the times. The current president, third-generation Takamasa Morimitsu, began with a bakery business, evolved into a specialty shop for sweet breads, and has continued developing into a hybrid business combining Japanese sweets, Western sweets, and bread. Today, Hattendo makes products centered on “gentleness” and “melt-in-the-mouth texture,” planning, developing, and manufacturing various products including its chilled cream buns, and delivering them across Japan. The information above is current as of the release date and may be subject to change. Photos are for illustrative purposes only.