FamilyMart Exclusive: 'Chilled Melting Cream Bread Izumo Matcha' on Sale from April 28 (Tue), Evolved Matcha Flavor Even Richer This Year
Hattendo will launch the FamilyMart-exclusive 'Chilled Melting Cream Bread Izumo Matcha' nationwide on April 28, 2026. This year's version features an increased amount of rare Izumo Matcha from Shimane, offering a deeper flavor with its signature two-layer structure of cream and rich sauce.
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- 📰 Published: April 28, 2026 at 19:00
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Hattendo Co., Ltd. (Headquarters: Mihara City, Hiroshima Prefecture; President: Takamasa Morimitsu) will begin selling 'Hattendo Chilled Melting Cream Bread Izumo Matcha,' exclusive to FamilyMart, starting April 28, 2026 (Tuesday), at approximately 16,400 FamilyMart stores nationwide.
'Chilled Melting Cream Bread Izumo Matcha' is a popular flavor in FamilyMart’s regional and seasonal ingredient-focused product line, now entering its fourth year.
Izumo Matcha, produced in Izumo City, Shimane Prefecture, is known for its rarity and originality due to its limited production. For this year's release, the amount of matcha used in the outer matcha cream has been increased to create a cream bread where you can feel the deep taste of matcha even more.
The aromatic matcha cream and the concentrated matcha sauce in the center allow you to enjoy changes in the matcha flavor as you eat through it.
[Product Overview]
Product Name: Hattendo Chilled Melting Cream Bread Izumo Matcha
Date: From April 28, 2026 (Tuesday)
Availability: FamilyMart stores nationwide (approx. 16,400 stores)
*Some stores may not carry the product.
*Not sold at Hattendo stores or online shops.
Price: 298 yen (tax included, 8% consumption tax applied)
[About the Product]
Inside the soft and moist dough is a two-layer filling of cream and rich sauce made from Izumo Matcha produced in Izumo City, Shimane Prefecture. It features a vivid appearance and a rich, aromatic scent and taste, making it a must-try for matcha lovers.
[About Izumo Matcha Producer: Toshu-en]
The quality is evaluated by Japan's No. 1 tea master, Yuta Oka. Toshu-en has been consistently engaged in everything from the production to the sale of tea and matcha in Izumo since 1907. They acquired FSSC22000 and ISO9001 certifications in 2022. Tea master Yuta Oka, who evaluates all the tea, won the 69th National Tea Evaluation Technology Competition in 2022 and was honored as the top tea master in Japan.
[About Hattendo]
Hattendo was founded in 1933 in Mihara City, Hiroshima Prefecture, as a Japanese confectionery shop. Over its long history, it has adapted its business to become a bakery and currently develops and manufactures various products, including its signature chilled 'Cream Bread,' for nationwide delivery. The unchanging philosophy is 'to cheer people up with sweets.' Hattendo aims to create smiles and contribute to a richer society through its 'Sweets Bread,' a fusion of bread and confectionery.
'Chilled Melting Cream Bread Izumo Matcha' is a popular flavor in FamilyMart’s regional and seasonal ingredient-focused product line, now entering its fourth year.
Izumo Matcha, produced in Izumo City, Shimane Prefecture, is known for its rarity and originality due to its limited production. For this year's release, the amount of matcha used in the outer matcha cream has been increased to create a cream bread where you can feel the deep taste of matcha even more.
The aromatic matcha cream and the concentrated matcha sauce in the center allow you to enjoy changes in the matcha flavor as you eat through it.
[Product Overview]
Product Name: Hattendo Chilled Melting Cream Bread Izumo Matcha
Date: From April 28, 2026 (Tuesday)
Availability: FamilyMart stores nationwide (approx. 16,400 stores)
*Some stores may not carry the product.
*Not sold at Hattendo stores or online shops.
Price: 298 yen (tax included, 8% consumption tax applied)
[About the Product]
Inside the soft and moist dough is a two-layer filling of cream and rich sauce made from Izumo Matcha produced in Izumo City, Shimane Prefecture. It features a vivid appearance and a rich, aromatic scent and taste, making it a must-try for matcha lovers.
[About Izumo Matcha Producer: Toshu-en]
The quality is evaluated by Japan's No. 1 tea master, Yuta Oka. Toshu-en has been consistently engaged in everything from the production to the sale of tea and matcha in Izumo since 1907. They acquired FSSC22000 and ISO9001 certifications in 2022. Tea master Yuta Oka, who evaluates all the tea, won the 69th National Tea Evaluation Technology Competition in 2022 and was honored as the top tea master in Japan.
[About Hattendo]
Hattendo was founded in 1933 in Mihara City, Hiroshima Prefecture, as a Japanese confectionery shop. Over its long history, it has adapted its business to become a bakery and currently develops and manufactures various products, including its signature chilled 'Cream Bread,' for nationwide delivery. The unchanging philosophy is 'to cheer people up with sweets.' Hattendo aims to create smiles and contribute to a richer society through its 'Sweets Bread,' a fusion of bread and confectionery.