product_launch

Nagoya-Exclusive "Salt Butter Cream Bun: Milk Bean Paste" Now on Sale! A Fascinating Sweet-and-Salty Flavor Combining Nagoya's Famous "An-Butter" with Salt Butter Dough, Cream, and Red Bean Paste

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 30, 2026 8:00 PM ・ Updated Jun 17, 2026 8:57 AM ・ 5 min read ・ Source: PR TIMES

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⚡ Key Points

Hattendo is launching a new Nagoya-exclusive "Salt Butter Cream Bun: Milk Bean Paste" at their JR Nagoya Takashimaya store starting April 1, 2026.
This limited-edition treat draws inspiration from Nagoya's iconic "an-butter" (red bean and butter) combination, featuring a semi-hard salt butter dough filled with melting milk cream and sweet red bean paste.

Hattendo is launching a new Nagoya-exclusive "Salt Butter Cream Bun: Milk Bean Paste" at their JR Nagoya Takashimaya store starting April 1, 2026. This limited-edition treat draws inspiration from Nagoya's iconic "an-butter" (red bean and butter) combination, featuring a semi-hard salt butter dough filled with melting milk cream and sweet red bean paste.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Mar 30, 2026

Hattendo Co., Ltd. (Headquarters: Mihara City, Hiroshima Prefecture; President: Takamasa Morimitsu) will launch the "Salt Butter Cream Bun: Milk Bean Paste" exclusively at its JR Nagoya Takashimaya store starting Wednesday, April 1, 2026. Hattendo is celebrating 14 years of operation at JR Nagoya Takashimaya, and this limited-edition flavor was conceived as a token of gratitude for the patronage received in Nagoya.

Inspired by Nagoya's famous "an-butter," this bun features a salt butter dough with just the right amount of saltiness, filled with melting milk cream and red bean paste. The flavor of the butter, the subtle saltiness, and the gentle sweetness of the cream are sure to whet your appetite. Enjoy this fascinating sweet-and-salty combination of cream and red bean paste inside a semi-hard salt butter dough—a different experience from our signature fluffy, melting cream buns. Look for the package marked with a vibrant rose-colored seal.

Overview of the New Nagoya-Exclusive "Salt Butter Cream Bun: Milk Bean Paste" Launch Release Date: Wednesday, April 1, 2026 (Limited quantity, available while supplies last) Sales Location: Hattendo JR Nagoya Takashimaya Store Price: 430 yen per piece (tax included) <Customer Inquiries> Customer Service Office TEL: 0120-52-7152 (Weekdays 9:00 - 17:00)

About Hattendo Co., Ltd. Hattendo Co., Ltd. was founded in 1933 as a Japanese confectionery shop in Mihara City, Hiroshima Prefecture. Throughout its long history, the company has adapted its business model to the times, evolving from a Japanese confectionery shop to a Japanese-Western confectionery shop, and then to a bakery. Today, we plan, develop, and manufacture various products, including our signature "cream buns" meant to be eaten chilled, and deliver them to customers nationwide.

*The above information is current as of the time of release and is subject to change. *Photos are for illustrative purposes only.

◆ Hattendo Official HP: https://hattendo.jp/ X: https://twitter.com/HattendoINC Instagram: https://www.instagram.com/hattendo_official/ TikTok: https://www.tiktok.com/@hattendo.jp LINE: https://lin.ee/ibKOFPL YouTube: https://youtube.com/@hattendo_official

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Source: PR TIMES
Category: product_launch

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Mar 30, 2026 8:00 PM — Distributor PR TIMES
Collected　Mar 30, 2026 10:56 PM
AI structured & analyzed　Jun 2, 2026 1:02 PM
Desk-reviewed & published　Mar 30, 2026 8:00 PM

FAQ

What is the name of the new limited-edition bun launched by Hattendo Co., Ltd. for the Nagoya market in 2026?

The new limited-edition bun launched by Hattendo Co., Ltd. is called the Salt Butter Cream Bun: Milk Bean Paste, featuring a sweet-and-salty flavor combination.

When and where will the Salt Butter Cream Bun: Milk Bean Paste be available for purchase?

The Salt Butter Cream Bun: Milk Bean Paste will be available starting Wednesday, April 1, 2026, exclusively at the Hattendo JR Nagoya Takashimaya store.

What is the price of the Salt Butter Cream Bun: Milk Bean Paste, and is tax included in the price?

The Salt Butter Cream Bun: Milk Bean Paste is priced at 430 yen per piece, with tax included in the amount listed for customers.

What inspired the flavor profile of the Salt Butter Cream Bun: Milk Bean Paste launched by Hattendo?

The flavor was inspired by Nagoya's famous an-butter, combining salt butter dough with milk cream and red bean paste for a sweet-and-salty taste.

Which company is responsible for creating and selling the Salt Butter Cream Bun: Milk Bean Paste in Nagoya?

Hattendo Co., Ltd., headquartered in Mihara City, Hiroshima Prefecture, is the company that created and is selling the Nagoya-exclusive bun.

Cite this article — HOW TO CITE

Washin AI News Desk“Nagoya-Exclusive "Salt Butter Cream Bun: Milk Bean Paste" Now on Sale! A Fascinating Sweet-and-Salty Flavor Combining Nagoya's Famous "An-Butter" with Salt Butter Dough, Cream, and Red Bean Paste”AI News by Washin Village（和心村）, Mar 30, 2026. https://aeo.washinmura.jp/ai/hattendo-jp/en/news/2026-04-20-nagoya-exclusive-salt-butter-cream-bun-m

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