Hattendo Co., Ltd. (Headquarters: Mihara City, Hiroshima Prefecture, Representative Director and President: Takamasa Morimitsu) began selling the "Cream Bread for a Break. Peeking Bear Set" on the Hattendo online shop from Wednesday, April 1, 2026.

This product set was inspired by the fictional "Cream Bread-shaped Soft Cushion" that Hattendo posted as an "April Fool's Day Project" on its official SNS (X and Instagram) on Wednesday, April 1. The fictional project was conceived because customers praised the fluffy texture of Hattendo's cream bread, saying they "want to be embraced by it."

X: https://x.com/HattendoINC/status/2038994905364873359?s=20

Instagram: https://www.instagram.com/p/DWjZX0vkhJa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The actual product includes five classic cream bread flavors and "Pan Deco" pieces shaped like a bear's "head" and "bottom," imagining a bear taking a break with soft cream bread. Enjoy a world that is fun to look at and delicious to eat by decorating them with fruits, whipped cream, and other creative ideas.

What is "Pan Deco"?

It is an edible art piece made from real bread dough. (Pan Decoration)

Hattendo has previously offered "Pan Deco" as content at experiential facilities and as products that allow customers to enjoy decorating at home by combining animal-shaped "Pan Deco" with cream.

Since 2022, Hattendo has been developing planned products with the theme of "Humor x Deliciousness" for April Fool's Day, aiming to make customers smile, feel a sense of familiarity, and provide an opportunity for them to discover the company and its products anew.

This time, we are also recruiting ambassadors on our official Instagram to help many people discover the charm of "Pan Deco."

Moving forward, we will continue to strive to deliver deliciousness and smiles that make everyday life a little special through our products and projects.

"Cream Bread for a Break. Peeking Bear Set" (Image)

Arrangement example (Image)

[Hattendo Online Shop] Cream Bread for a Break. Peeking Bear Set Overview

Period: From Wednesday, April 1, 2026 ~ *Limited quantity for initial sales, reservations accepted after sold out

Hattendo Online Shop URL: https://hattendo.jp/shop/g/gC294/ *Delivered frozen.

Contents: Cream bread (Custard, Whipped Cream & Custard, Matcha, Chocolate, Ogura) x 1 each, Peeking Bear Pan Deco Set x 2 (Each expression is handmade and unique)

Price: 2,000 yen (tax included, shipping extra)

[Hattendo Online Shop] Cream Bread for a Break. Peeking Bear Set Details

Pan Deco

Pan Deco is an edible art piece made from real bread dough.

This time, we have prepared two bear "heads" and two "bottoms."

In addition to pairing them with the cream bread included in the set, you can also arrange them by decorating with fruits and other ingredients.

Enjoy a photogenic and relaxing sweet time with bears lounging on or peeking out from cream bread.

Set of Pan Deco (Image)

Arrangement and plating examples (Image)

Arrangement and plating examples (Image)

Pan Deco Development

Hattendo Village ([VR Factory Tour & Pan Deco Experience] Marutto Hattendo!)

https://hattendo-village.jp/activity/mihara_rinku_factory/

Hattendo Online Shop (Hattendo Memorial Bread)

https://hattendo.jp/shop/r/rmemorialbread/

Hattendo Official Instagram New Product Ambassador Recruitment

Hattendo Official Instagram is recruiting ambassadors who can promote the charm of the "Cream Bread for a Break. Peeking Bear Set."

Application Period: April 1, 2026 (Wednesday) 5:00 PM - April 5, 2026 (Sunday)

Number of Ambassadors: 5 people

https://www.instagram.com/hattendo_official/

April Fool's Day Project is in its 5th year, previous 4 initiatives

●2022 "Only Cream from Cream Bread"

●2023 "Bikkuri-mu Pan (Surprise Cream Bread)"

●2024 "Sento Hattendo (Public Bath Hattendo)"

●2025 "Mini Cream Bread Jewel Box"

https://prtimes.jp/main/html/rd/p/000000300.000061362.html

About Hattendo Co., Ltd.

Hattendo Co., Ltd. was founded in 1933 (Showa 8) as a Japanese confectionery shop in Mihara City, Hiroshima Prefecture. Throughout its long history, it has changed its business format according to the times, from a Japanese and Western confectionery shop to a bakery. Currently, it develops and manufactures various products, including its signature "cream bread" that is eaten chilled, and delivers them nationwide. What remains unchanged is the desire to "cheer up those around us, even a little, with sweets." Hattendo aims to create and contribute to customers' smiles, people who shine through their work, and a richer society with "sweet bread," a fusion of "bread" and "sweets."

◆Hattendo Official

HP: https://hattendo.jp/

X (formerly Twitter): https://twitter.com/HattendoINC

Instagram: https://www.instagram.com/hattendo_official/

TikTok: https://www.tiktok.com/@hattendo.jp

LINE: https://lin.ee/ibKOFPL

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  • Source: PR TIMES
  • Category: News