April Fool's Project 'Cream Bun Break. Peeking! Bear Set' Goes on Sale at Online Shop Starting April 1 (Wed)
Hattendo turned an April Fool's SNS joke into reality, launching the 'Peeking! Bear Set' on their online shop on April 1. The set allows customers to decorate cream buns with bear-shaped bread art.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:40
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 22:49 (486h 1m after Collected)
Hattendo Inc. (Headquarters: Mihara City, Hiroshima; CEO: Takamasa Morimitsu) launched the 'Cream Bun Break. Peeking! Bear Set' on the Hattendo Online Shop starting Wednesday, April 1, 2026.
This product is a set created in the image of the 'Cream Bun-shaped Soft Cushion,' a fictional product posted as an 'April Fool's joke' on Hattendo's official SNS (X and Instagram) on Wednesday, April 1. We devised this fictional plan because our customers often praise the soft texture of our cream buns, saying they 'want to be wrapped in it.'
X: https://x.com/HattendoINC/status/2038994905364873359?s=20
Instagram: https://www.instagram.com/p/DWjZX0vkhJa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The actual product comes with 5 classic flavors of our cream buns and bread decorations ('Pan-Deco') representing the 'head' and 'bottom' of a bear taking a break with the soft cream bun. Enjoy a world that is fun to look at and delicious to eat by freely decorating them with fruits, whipped cream, and your own ideas.
**What is 'Pan-Deco'?**
It is an edible artwork (Bread Decoration) made using authentic bread dough.
Hattendo has previously offered content at experiential facilities and products that allow you to enjoy decorating combinations of animal-shaped Pan-Deco and cream at home.
Since 2022, we have been developing planning products under the theme of 'Humor x Deliciousness' as an opportunity to make our customers smile and feel familiar with us on April Fool's Day, as well as to let new people know about our company and products.
This time, we are also recruiting ambassadors on our official Instagram so that more people can discover the charm of Pan-Deco.
We will continue to strive to deliver deliciousness and smiles that make everyday life a little special for our customers through our products and plans.
This product is a set created in the image of the 'Cream Bun-shaped Soft Cushion,' a fictional product posted as an 'April Fool's joke' on Hattendo's official SNS (X and Instagram) on Wednesday, April 1. We devised this fictional plan because our customers often praise the soft texture of our cream buns, saying they 'want to be wrapped in it.'
X: https://x.com/HattendoINC/status/2038994905364873359?s=20
Instagram: https://www.instagram.com/p/DWjZX0vkhJa/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The actual product comes with 5 classic flavors of our cream buns and bread decorations ('Pan-Deco') representing the 'head' and 'bottom' of a bear taking a break with the soft cream bun. Enjoy a world that is fun to look at and delicious to eat by freely decorating them with fruits, whipped cream, and your own ideas.
**What is 'Pan-Deco'?**
It is an edible artwork (Bread Decoration) made using authentic bread dough.
Hattendo has previously offered content at experiential facilities and products that allow you to enjoy decorating combinations of animal-shaped Pan-Deco and cream at home.
Since 2022, we have been developing planning products under the theme of 'Humor x Deliciousness' as an opportunity to make our customers smile and feel familiar with us on April Fool's Day, as well as to let new people know about our company and products.
This time, we are also recruiting ambassadors on our official Instagram so that more people can discover the charm of Pan-Deco.
We will continue to strive to deliver deliciousness and smiles that make everyday life a little special for our customers through our products and plans.