Tokaido Shinkansen x Hato Bus Original 'Then and Now' Towel Giveaway Campaign - Book your Shinkansen with smart EX, then book a Hato Bus tour!
Hato Bus and JR Central are partnering for a campaign in June 2026. Specific JR members who book eligible Hato Bus tours will receive an original 'Tokaido Shinkansen x Hato Bus' towel. The aim is to attract tourists to Tokyo from Western Japan.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 23:00
- 🔍 Collected: May 14, 2026 at 14:32
- 🤖 AI Analyzed: May 14, 2026 at 14:51 (19 min after Collected)
Hato Bus Co., Ltd. (Headquarters: Ota-ku, Tokyo; President: Reiko Takeichi) is teaming up with Central Japan Railway Company (Headquarters: Nakamura-ku, Nagoya, Aichi; President: Shunsuke Niwa) to conduct a campaign offering an original 'Then and Now' towel themed around the 'Tokaido Shinkansen x Hato Bus'. It has been three years since 'Hato Bus Tokyo Sightseeing' became available for booking at a discount on 'EX Travel Reservation' for 'Express Reservation' and 'smart EX' members, and we will continue to promote the charms of Tokyo to everyone in Western Japan.
◆Details of the Tie-up Campaign◆
During the period from Monday, June 1, 2026, to Tuesday, June 30, 2026, customers who book one of the two eligible courses below through 'EX Travel Reservation' for 'smart EX' or 'Express Reservation' members and ride the tour will be presented with an original 'Tokaido Shinkansen x Hato Bus' 'Then and Now' towel. You can choose one design from the currently active 'N700S x Gala' and the formerly active '0 Series Shinkansen x Bonnet Bus'.
Original 'Then and Now' Towel
【Eligible Dates】
Monday, June 1, 2026 - Tuesday, June 30, 2026
【Eligible Courses】
① A7625 Fully Enjoy! Tokyo Skytree(R) and Asakusa's historic Sukiyaki
② B7636 [Via double-decker bus Astromega] Night view of Tokyo Skytree(R) and a popular hotel dinner buffet
【Distribution Location】
'Hato Marche' in front of the Hato Bus stop at Tokyo Station Marunouchi South Exit
【Distribution Quantity】
'N700S x Gala' & '0 Series Shinkansen x Bonnet Bus' - 1,000 of each *Offer ends once stock runs out.
【Reservation Site】
EX Travel Reservation https://ec.travel.jr-central.co.jp/tp/optionalFacilities/000E408/plans
*Membership registration for 'Express Reservation' or 'smart EX' is required for purchase.
0 Series Shinkansen Bonnet Bus N700S Gala
*All photos are for illustrative purposes only.
◆Details of the Tie-up Campaign◆
During the period from Monday, June 1, 2026, to Tuesday, June 30, 2026, customers who book one of the two eligible courses below through 'EX Travel Reservation' for 'smart EX' or 'Express Reservation' members and ride the tour will be presented with an original 'Tokaido Shinkansen x Hato Bus' 'Then and Now' towel. You can choose one design from the currently active 'N700S x Gala' and the formerly active '0 Series Shinkansen x Bonnet Bus'.
Original 'Then and Now' Towel
【Eligible Dates】
Monday, June 1, 2026 - Tuesday, June 30, 2026
【Eligible Courses】
① A7625 Fully Enjoy! Tokyo Skytree(R) and Asakusa's historic Sukiyaki
② B7636 [Via double-decker bus Astromega] Night view of Tokyo Skytree(R) and a popular hotel dinner buffet
【Distribution Location】
'Hato Marche' in front of the Hato Bus stop at Tokyo Station Marunouchi South Exit
【Distribution Quantity】
'N700S x Gala' & '0 Series Shinkansen x Bonnet Bus' - 1,000 of each *Offer ends once stock runs out.
【Reservation Site】
EX Travel Reservation https://ec.travel.jr-central.co.jp/tp/optionalFacilities/000E408/plans
*Membership registration for 'Express Reservation' or 'smart EX' is required for purchase.
0 Series Shinkansen Bonnet Bus N700S Gala
*All photos are for illustrative purposes only.