Hata Kosen Aims to Bring Traditional Japanese Ramune to 196 Countries Worldwide Through Its Original Characters

Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of "Hata Kosen Co., Ltd."

Hata Kosen Co., Ltd. aims to ship Ramune, a traditional Japanese beverage, to 196 countries worldwide, with the goal of making the words "RAMUNE" and "HATA" universally understood.

### Shipped to 97 Countries Worldwide

As of March 2026, Hata Kosen's Ramune has been shipped to 97 countries. While this means we have shipped to approximately half of the world's countries, it also means there is still half the world we haven't reached. Hata Kosen believes that Ramune can bring smiles to people all over the world, and we continue our daily production and sales with this belief.

Ramune is cherished globally as "RAMUNE" due to its elements that stimulate the five senses: the unique, beautifully curved bottle shape, the ritualistic pleasure of dropping the marble to open it, the fizz of carbonation upon opening, the refreshing sweet and sour taste, and the somewhat melancholic and ephemeral clinking sound of the glass marble inside the empty bottle after drinking.

### To Become a Globally Established RAMUNE

As a method to ensure continuous distribution overseas and to make RAMUNE known and consumed by all generations widely, we have been working on a project since last year called "HATA Characters," which involves PR using our original characters. We created characters symbolizing six carefully selected flavors and designed packaging that deliberately places these characters over the Japanese katakana text "ラムネ" (Ramune). With the determination to carry "Ramune" and spread it as "RAMUNE," these "characters," familiar as part of Japanese culture, will create further encounters and opportunities for "RAMUNE."

- Aoi Ramune
- Suzaku Ichigo
- Midori Melon
- Nangoku Pine
- Aiha Ai
- Mashiro Lychee
- Character Ramune Group Photo

### Corporate Character Born on the 80th Anniversary

In 2026, Hata Kosen will celebrate its 80th anniversary, and the corporate character "Ramunin" was born. Ramunin is positioned as a character that connects Ramune and people, reaching more people and becoming a globally recognized character.

Starting domestically, we will create opportunities for people to get to know Ramunin through mascots and merchandise, striving to spread awareness that Hata Kosen has its own character.

### Future Developments

- To expand character recognition domestically, we will sell character bottle Ramune exclusively at events.
- We aim to create merchandise to make the characters more endearing to people.
- We will create opportunities for direct interaction with Ramunin through mascot appearances.
- We will disseminate character information on social media platforms like X and Instagram to help the characters grow.
- We will introduce new flavor characters, whether they are friends, foes, or rivals, to cater to various taste preferences overseas.
- We will sell products with multilingual packaging (other than Japanese) to improve ease of distribution.

### Finally

Exporting involves many realistic challenges such as distribution, pricing, and cultural differences, but we believe our original characters will pave the way. We aim to expand Japan's unique Ramune using Japan's proud character content.

Please look forward to our report on achieving the three-digit milestone of 100 countries shipped in the near future. Cuteness is justice!

[Company Profile]
Company Name: Hata Kosen Co., Ltd.
Head Office Location: 1-10-20 Miyakojima Kitadori, Miyakojima-ku, Osaka-shi
Business Activities: Manufacturing and sales of soft drinks

[Character Design]
- Tsunemoku
- Kami Hana (Mashiro Lychee)

WEB Shop: https://www.hata-kosen.jp/
Official X: https://x.com/hataramuneworld
Official Instagram: https://www.instagram.com/hata_kosen_ramune?igsh=NzRpcHIyMm85dm80
Tsunemoku-sama: https://potofu.me/tsunemoku