Hassin Kaigi's Dream: 'Making Public Relations Indispensable to Management'
Hassin Kaigi Inc. announced its dream to make public relations an indispensable part of management, highlighting PR's role not just as a communication task but as a core business function supporting growth, recruitment, trust-building, and organizational development.
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- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:18 (486h 30m after Collected)
We endorse April Dream, an initiative to make April 1st a day for announcing dreams. This press release is the dream of Hassin Kaigi Inc.
Hassin Kaigi Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Chie Inoue; hereinafter, "the Company"), which supports corporate PR organization building and PR talent development, has a dream to "make public relations indispensable to management." We aim to spread the idea that PR is not merely a communication task, but a management function that supports business growth, recruitment, trust-building, and organizational development.
## The Background to Our Dream
### The Gap Between the "True Power of PR" and "How it is Actually Treated"
In many companies, public relations tends to be treated as a mere "dissemination task" or a "concurrent duty" with other departments. However, PR, in its true sense, is a crucial function involved in a wide range of management issues, including recruitment, sales, brand formation, building trust with society, and instilling corporate philosophy internally. Especially in small and medium-sized enterprises (SMEs), while the importance of PR is recognized, its connection to management is weak, and it often fails to exert its full potential. Hassin Kaigi has come to embrace this dream due to the significant gap observed between the "true power of PR" and "how it is actually treated" through its extensive experience in supporting numerous companies.
### The Reality Revealed by Research Data from the Japan Society for Studies in Public Relations
In 2023, the Japan Society for Studies in Public Relations defined PR as "a management function where organizations and individuals build and maintain socially desirable relationships with diverse stakeholders through two-way communication to achieve objectives and solve problems."
The Society's 2024 survey showed that 95.2% of executives at listed companies agreed with defining PR as a "management function."
On the other hand, an interview survey conducted by the Society in 2025 with executives and PR officers from 20 listed companies revealed a gap between expectations and reality for PR across four areas: "strategy," "organization," "activities," and "evaluation."
## "PR Indispensable to Management" as Envisioned by Hassin Kaigi
What we envision as "PR indispensable to management" fulfills the following roles:
- Appropriately conveying the company's aspirations and values to society
- Contributing to recruitment, sales activities, and business growth
- Building, maintaining, and developing trust with society
- Instilling management's will and vision within the company
- Connecting management with the front lines, and internal with external stakeholders
Hassin Kaigi Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Chie Inoue; hereinafter, "the Company"), which supports corporate PR organization building and PR talent development, has a dream to "make public relations indispensable to management." We aim to spread the idea that PR is not merely a communication task, but a management function that supports business growth, recruitment, trust-building, and organizational development.
## The Background to Our Dream
### The Gap Between the "True Power of PR" and "How it is Actually Treated"
In many companies, public relations tends to be treated as a mere "dissemination task" or a "concurrent duty" with other departments. However, PR, in its true sense, is a crucial function involved in a wide range of management issues, including recruitment, sales, brand formation, building trust with society, and instilling corporate philosophy internally. Especially in small and medium-sized enterprises (SMEs), while the importance of PR is recognized, its connection to management is weak, and it often fails to exert its full potential. Hassin Kaigi has come to embrace this dream due to the significant gap observed between the "true power of PR" and "how it is actually treated" through its extensive experience in supporting numerous companies.
### The Reality Revealed by Research Data from the Japan Society for Studies in Public Relations
In 2023, the Japan Society for Studies in Public Relations defined PR as "a management function where organizations and individuals build and maintain socially desirable relationships with diverse stakeholders through two-way communication to achieve objectives and solve problems."
The Society's 2024 survey showed that 95.2% of executives at listed companies agreed with defining PR as a "management function."
On the other hand, an interview survey conducted by the Society in 2025 with executives and PR officers from 20 listed companies revealed a gap between expectations and reality for PR across four areas: "strategy," "organization," "activities," and "evaluation."
## "PR Indispensable to Management" as Envisioned by Hassin Kaigi
What we envision as "PR indispensable to management" fulfills the following roles:
- Appropriately conveying the company's aspirations and values to society
- Contributing to recruitment, sales activities, and business growth
- Building, maintaining, and developing trust with society
- Instilling management's will and vision within the company
- Connecting management with the front lines, and internal with external stakeholders