Haseko Group Specially Sponsors "The 58th All Japan University Ekiden Championship"
Haseko Group will continue its special sponsorship for the 58th All Japan University Ekiden Championship, scheduled for November 1, 2026, for the eighth consecutive year. This initiative aims to contribute to sports promotion and regional development while enhancing corporate recognition and value. A special support website has also been launched to rally employees in supporting the event.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:39 (14h 7m after Collected)
Haseko Group (representative company: Haseko Corporation, headquarters: Minato-ku, Tokyo, President and CEO: Satoshi Kumano, hereinafter referred to as Haseko) will again provide special sponsorship for the "Chichibunomiya Imperial Trophy The 58th All Japan University Ekiden Championship" (hereinafter referred to as "the Championship"), scheduled to be held on Sunday, November 1st of this year. Haseko has continuously provided special sponsorship since 2019, making this the eighth consecutive year. The "Haseko Support Special Website" (https://www.haseko.co.jp/ekiden/), launched on Monday, April 27th, features the latest information on district qualifiers and the Championship, as well as photos of employees cheering at district qualifiers across the country, aiming to build excitement for the event.
The Championship is counted as one of the "Student Big Three Ekidens," alongside the "Tokyo-Hakone Intercollegiate Ekiden Race (Hakone Ekiden)" and the "Izumo All Japan University Selected Ekiden Race (Izumo Ekiden)." This traditional competition, first held in 1970, celebrates its 58th anniversary this year. A total of 27 teams, comprising 17 representative schools from 8 regions nationwide, 8 seeded schools, the Japan University Sports Association selected team, and the Tokai University Sports Association selected team, will participate, competing for the true title of "Japan's No. 1 University Ekiden" in name and reality.
Since the beginning of its sponsorship, Haseko has upheld the cheering theme "Athletes, do your best! Employees, do your best! A handmade ekiden created by everyone!" Approximately 500 employees from all over the country will gather to cheer at the district qualifiers and the Championship, bringing together the feelings of each employee to enliven the competition. Furthermore, the popular Ekiden Support Mineral Water, which is highly praised every year, has received a renewed bottle label for both general use and district qualifiers, and the Haseko original Ekiden support master "Megapon" has been adopted. This year, mini keychains of the bottles have also been produced and will be delivered to all participating teams along with the Ekiden Support Mineral Water.
Through its special sponsorship of the Championship, Haseko aims to contribute to the promotion of sports and the development of local communities, and as a corporate group expanding its business nationwide, in addition to the Kanto, Kansai, and Tokai areas, it will strive to further improve its recognition and corporate value.
[Haseko Original Support Logo]
[Overview of the 58th Championship Sponsorship]
* An ekiden support TV commercial will be broadcast during the national live television program of the Championship, promoting the event.
* Haseko original ekiden support labeled mineral water, keychains, commemorative towels, "Tanakami Rice" produced by Haseko Anshin Deli, vegetable sets from Asuka Village, Nara Prefecture, and meat and rice from Nara Prefecture will be presented to participating teams.
[Scene from the 57th Championship and this year's Ekiden Support Mineral Water (general-purpose label)]
[Haseko Support Special Website] https://www.haseko.co.jp/ekiden/
It will feature the latest information on district qualifiers and the Championship, scenes of employees cheering nationwide, and past support goods. In addition, content introducing employees' "feelings for ekiden" titled "Asked Haseko employees! What do you like about ekiden!" is also scheduled to be released.
[Overview of "Chichibunomiya Imperial Trophy The 58th All Japan University Ekiden Championship"]
* Tournament Name: Chichibunomiya Imperial Trophy The 58th All Japan University Ekiden Championship (Commonly known as: All Japan University Ekiden)
* Date and Time: Sunday, November 1, 2026, 8:10 AM start (scheduled)
* Course: Atsuta Jingu West Gate (Nagoya City, Aichi Prefecture) → Ise Jingu Naiku Uji Bridge (Ise City, Mie Prefecture) 8 sections, total 106.8 km
* Participation Slots: 17 representative schools from 8 regions nationwide (Hokkaido, Tohoku, Kanto, Hokushinetsu, Tokai, Kansai, Chugoku-Shikoku, Kyushu), 8 seeded schools (*), Japan University Sports Association selected team, Tokai University Sports Association selected team, for a total of 27 teams (scheduled)
* Organizers: Japan Association of University Athletics in Track & Field, Asahi Shimbun, TV Asahi, Me-Tele
* Sponsors: Sports Agency, Aichi Prefecture, Mie Prefecture, Nagoya City, Ise City, etc. (scheduled)
* Operational Cooperation: Tokai Student Athletics Federation, Aichi Athletics Association, Mie Athletics Association
* Special Sponsor: Haseko Group
The Championship is counted as one of the "Student Big Three Ekidens," alongside the "Tokyo-Hakone Intercollegiate Ekiden Race (Hakone Ekiden)" and the "Izumo All Japan University Selected Ekiden Race (Izumo Ekiden)." This traditional competition, first held in 1970, celebrates its 58th anniversary this year. A total of 27 teams, comprising 17 representative schools from 8 regions nationwide, 8 seeded schools, the Japan University Sports Association selected team, and the Tokai University Sports Association selected team, will participate, competing for the true title of "Japan's No. 1 University Ekiden" in name and reality.
Since the beginning of its sponsorship, Haseko has upheld the cheering theme "Athletes, do your best! Employees, do your best! A handmade ekiden created by everyone!" Approximately 500 employees from all over the country will gather to cheer at the district qualifiers and the Championship, bringing together the feelings of each employee to enliven the competition. Furthermore, the popular Ekiden Support Mineral Water, which is highly praised every year, has received a renewed bottle label for both general use and district qualifiers, and the Haseko original Ekiden support master "Megapon" has been adopted. This year, mini keychains of the bottles have also been produced and will be delivered to all participating teams along with the Ekiden Support Mineral Water.
Through its special sponsorship of the Championship, Haseko aims to contribute to the promotion of sports and the development of local communities, and as a corporate group expanding its business nationwide, in addition to the Kanto, Kansai, and Tokai areas, it will strive to further improve its recognition and corporate value.
[Haseko Original Support Logo]
[Overview of the 58th Championship Sponsorship]
* An ekiden support TV commercial will be broadcast during the national live television program of the Championship, promoting the event.
* Haseko original ekiden support labeled mineral water, keychains, commemorative towels, "Tanakami Rice" produced by Haseko Anshin Deli, vegetable sets from Asuka Village, Nara Prefecture, and meat and rice from Nara Prefecture will be presented to participating teams.
[Scene from the 57th Championship and this year's Ekiden Support Mineral Water (general-purpose label)]
[Haseko Support Special Website] https://www.haseko.co.jp/ekiden/
It will feature the latest information on district qualifiers and the Championship, scenes of employees cheering nationwide, and past support goods. In addition, content introducing employees' "feelings for ekiden" titled "Asked Haseko employees! What do you like about ekiden!" is also scheduled to be released.
[Overview of "Chichibunomiya Imperial Trophy The 58th All Japan University Ekiden Championship"]
* Tournament Name: Chichibunomiya Imperial Trophy The 58th All Japan University Ekiden Championship (Commonly known as: All Japan University Ekiden)
* Date and Time: Sunday, November 1, 2026, 8:10 AM start (scheduled)
* Course: Atsuta Jingu West Gate (Nagoya City, Aichi Prefecture) → Ise Jingu Naiku Uji Bridge (Ise City, Mie Prefecture) 8 sections, total 106.8 km
* Participation Slots: 17 representative schools from 8 regions nationwide (Hokkaido, Tohoku, Kanto, Hokushinetsu, Tokai, Kansai, Chugoku-Shikoku, Kyushu), 8 seeded schools (*), Japan University Sports Association selected team, Tokai University Sports Association selected team, for a total of 27 teams (scheduled)
* Organizers: Japan Association of University Athletics in Track & Field, Asahi Shimbun, TV Asahi, Me-Tele
* Sponsors: Sports Agency, Aichi Prefecture, Mie Prefecture, Nagoya City, Ise City, etc. (scheduled)
* Operational Cooperation: Tokai Student Athletics Federation, Aichi Athletics Association, Mie Athletics Association
* Special Sponsor: Haseko Group