Hasegawa's "tutumu plan" Sequentially Rolls Out at Stores in Eastern Japan

Hasegawa Co., Ltd. (Headquarters: Fukuoka/Tokyo, President and CEO: Sanshiro Shingai), which sells Buddhist altars, tombstones, and operates contract sales of indoor cemeteries, will sequentially roll out a new service "Altars You Don't Buy 'tutumu plan'" in the Eastern Japan area, backed by changes in values and the social environment surrounding end-of-life planning and memorial services. This service is a flat-rate service that "leaves no burden on future generations," allowing you to use a new Buddhist altar for a monthly fee, complete with future collection and memorial service as a set. Following a successful test introduction in the Western Japan area, we are expanding the target area to roll this out. ■ Thoughts behind introducing "Altars You Don't Buy 'tutumu plan'" In recent years, due to changes in values and the social environment surrounding end-of-life planning and memorial services, the number of consumers who have the intention of "wanting to hold memorial services for loved ones" but do not end up purchasing a Buddhist altar is increasing. In fact, a data analysis of about 2,300 cases at a partner funeral home showed that more than 10% of the demographic purchases only the memorial tablet without purchasing a Buddhist altar, revealing the existence of a layer that does not buy an altar despite having the intention to mourn. Behind this are psychological and practical hurdles associated with "owning" a Buddhist altar, such as "having no successor," "not wanting to inconvenience children," and "anxiety about future disposal and management." In the Tokyo metropolitan area, anxiety over ownership has become apparent, with 54.4% of people feeling anxious about the "future disposal" of Buddhist altars. In addition, anticipating changes in life stages, such as moving into a facility for the elderly or changes in the living environment, the need to "use it only for the required period" is also increasing. Hasegawa, based on its philosophy of "creating opportunities to press hands together in prayer," decided to introduce the flat-rate altar usage service "Altars You Don't Buy 'tutumu plan'" as a new option for customers who hesitate to purchase an altar due to circumstances such as cost and living environment. ■ About "Altars You Don't Buy 'tutumu plan'" 1. Service Overview "Altars You Don't Buy 'tutumu plan'" is a flat-rate usage service that includes the collection and memorial service of the altar. It features a flexible design where customers choose an initial usage period on an annual basis from 1 to 4 years, and after use begins, depending on their situation, they can select monthly usage extension, buyout (purchase) of the used product, or cancellation (collection and memorial service). Available from 990 yen (tax included) per month, and all products used are new, so you can use them with peace of mind. Payment methods can also be selected from lump sum, monthly, or annual amounts, designed flexibly so that customers can choose according to their lifestyle and situation. 2. Service Points (1) Available from 990 yen (tax included) per month, allowing introduction with suppressed initial costs. (2) Since all provided products are new, you can use them with peace of mind. (3) The payment method can be selected from lump sum, monthly, or annual, and it is a flexible design that can be selected according to the customer's situation, such as extending usage, buying out, or canceling. (4) After the end of use, we will consistently handle everything from the collection of the altar to the memorial service, reducing future burdens. 3. Target Products (*Excerpt) [Buddhist Altars] The lineup centers on compact and modern-designed altars that consider modern living environments and lifestyles. We offer 35 types of products that are easy to install even in limited spaces and blend naturally into everyday spaces such as living rooms. [Lower Stands / Buddhist Equipment Sets] We also offer lower stands and Buddhist equipment sets that can be used together with the altar. In addition to lower stands that can be chosen according to installation space and purpose, we also offer set products that provide all the necessary Buddhist equipment, so even those preparing an altar for the first time can use them with peace of mind. Furthermore, by using it in combination with a Buddhist altar, it is possible to create a unified space. Available extensively from 605 yen (tax included) per month, you can flexibly choose according to your requests and usage scenes. "tutumu plan" official website is here: https://www.hasegawa.jp/pages/tutumu ■ About Handling Stores Starting from April 2026, we will sequentially begin deployment at stores in the Eastern Japan area, centered around the Tokyo metropolitan area. Eastern Japan area: 26 stores, Western Japan area: 25 stores, Total: 51 stores [Tokyo] Kami-Takaido Store, Tachikawa Store, Tobu Ikebukuro Store, Takenotsuka Store [Kanagawa Prefecture] Kawasaki Store, Saginuma Store, Yokosuka Store, Yamato Store, Hiratsuka Store, Hadano Store, Odawara Store, Chigasaki...