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The Ultimate Tag Team Returns: Okayama's Premier Jeans Brand "Betty Smith®" and "FOEL" for Plus Sizes!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jul 2, 2026 8:00 PM ・ Updated Jul 2, 2026 12:20 PM ・ 6 min read ・ Source: PR TIMES

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Haruyama & Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture, President: Masashi Jisan), which supports and promotes the health of business professionals, is proud to announce that its "FOEL"

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 2, 2026

Haruyama & Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture, President: Masashi Jisan), which supports and promotes the health of business professionals, is proud to announce that its "FOEL" stores for plus sizes (hereinafter referred to as "FOEL") will collaborate with Betty Smith Co., Ltd. (Kurashiki City, Okayama Prefecture, President: Yasuhiro Oshima) to launch a total of 4 collaboration items at FOEL stores. Betty Smith is a leading Japanese jeans brand based in Kojima, Kurashiki City, Okayama Prefecture, the "holy land" of jeans, and has been crafting jeans for over half a century. The two companies, both based in Okayama, have joined forces to create a special collaboration collection, primarily featuring sizes 3L to 6L.

Craftsmanship from the Home of Jeans.

This collaboration features a lineup that showcases Betty Smith®'s unique processing techniques and commitment to materials.

The "Embossed Logo T-shirt" features an embossed brand logo and a calm, monochromatic color scheme that creates a subtle presence. It's a piece that naturally blends with jeans.

The "Chain Embroidery Short-Sleeve T-shirt" boasts a three-dimensional texture unique to chain embroidery, with a subtle Betty name tag accent on the sleeve hem, offering a charming, vintage-inspired look.

The "Foam Print Short-Sleeve T-shirt" uses a puffy, three-dimensional foam print for a simple yet impactful design.

The "Denim Short Pants" are made from 100% cotton denim material, crafted by Betty Smith®, the home of jeans. Available in navy and black, they can also be enjoyed as a set-up style with the collaboration T-shirts. All items are made from 100% cotton and are designed for comfort against the skin, making this a delightful collection for summer.

Product Details

Betty Smith® Embossed Logo T-shirt

Sizes

3L, 4L, 5L, 6L

Colors

Green, Charcoal Gray

Price

¥8,690 (tax included)

Material

100% Cotton

Betty Smith® Chain Embroidery Short-Sleeve T-shirt

Sizes

3L, 4L, 5L, 6L

Colors

Navy, White

Price

¥8,690 (tax included)

Material

100% Cotton

Betty Smith® Foam Print Short-Sleeve T-shirt

Sizes

3L, 4L, 5L, 6L

Colors

White, Navy

Price

¥7,590 (tax included)

Material

100% Cotton

Betty Smith® Denim Short Pants

Sizes

3L, 4L, 5L

Colors

Navy, Black

Price

¥6,490 (tax included)

Material

100% Cotton

[Release Date] July 2, 2026 (Thu)

[Sales Stores] All FOEL stores nationwide

*Please note that some stores may not carry all items. Please inquire at your nearest store.

[Inquiries] Haruyama Customer Service Center 0120-923-924

*BettySmith® is a registered trademark of Betty Smith Co., Ltd.

◆ Haruyama & Co., Ltd.

FOEL Official Website: https://foel.jp/

X (Twitter): https://x.com/FOEL_OFFICIAL

Instagram: https://www.instagram.com/foel_official/

FACT BOX

Source: PR TIMES
Category: コラボレーション
Organizations: BettySmith®

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images display various Betty Smith® collaboration T-shirts, including designs with embossed logos, chain embroidery, and puff prints. The collection features different colors like white, green, charcoal gray, and navy, showcasing the brand's aesthetic and product range.

A white Betty Smith® T-shirt with a navy logo and a red Betty Smith® logo with a character are displayed, highlighting the brand's visual identity and a product from the collaboration.
A green Betty Smith® embossed logo T-shirt is shown, featuring the brand's logo with an embossed texture, as described in the article.
A charcoal gray Betty Smith® embossed logo T-shirt is presented, showcasing the subtle, textured branding mentioned in the article.
A navy Betty Smith® T-shirt with a red puff print logo is displayed, illustrating the '発泡プリント半袖Tシャツ' product.
A white Betty Smith® T-shirt with a navy puff print logo is shown, representing another color option for the '発泡プリント半袖Tシャツ'.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 8:00 PM — Distributor PR TIMES
Collected　Jul 2, 2026 11:39 AM
AI structured & analyzed　Jul 2, 2026 11:39 AM
Desk-reviewed & published　Jul 2, 2026 8:00 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000744.000030981.html

When was it published?

Jul 2, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“The Ultimate Tag Team Returns: Okayama's Premier Jeans Brand "Betty Smith®" and "FOEL" for Plus Sizes!”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.washinmura.jp/ai/haruyama-co-jp/en/news/2026-07-02-%E5%B2%A1%E5%B1%B1%E7%99%BA%E3%81%AE%E3%82%B8%E3%83%BC%E3%83%B3%E3%82%BA%E3%81%AE%E5%90%8D%E9%96%80-bettysmith-%E3%81%A8-%E5%A4%A7%E3%81%8D%E3%81%84%E3%82%B5%E3%82%A4%E3%82%BA%E3%81%AE%E5%BA%97%E3%83%95%E3%82%A9%E3%83%BC%E3%82%A8%E3%83%AB-%E3%81%AE

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