"Wearable Self-Care" Across Japan. Wellness Wear Specialty Store "DRUG WEAR" Simultaneously Opens Limited-Time Shops in Two Major Areas, Shinjuku and Fukuoka, from May 2nd (Saturday)!
Haruyama Trading Co., Ltd. will simultaneously open limited-time shops for its wellness wear brand "DRUG WEAR" in Shinjuku, Tokyo and Fukuoka starting May 2nd. The initiative aims to promote a new lifestyle of "wearable self-care" nationwide, offering recovery wear like "YOKUNERU" designed for sleep promotion and fatigue recovery.
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- 📰 Published: May 1, 2026 at 19:00
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Haruyama Trading Co., Ltd. (Headquarters: Okayama, Okayama Prefecture; President & CEO: Masafumi Jiyama), which supports the health of business people, will simultaneously open limited-time shops for "DRUG WEAR," a brand offering recovery wear focused on sleep promotion and fatigue recovery, as well as items supporting health and beauty, in Shinjuku Subnade, Tokyo, and Lalaport Fukuoka, Fukuoka, on Saturday, May 2, 2026.
"Quality Rest" for Your Loved Ones. Gift Proposals for Mother's Day and Father's Day.
The primary aim of these new store openings is to expand touchpoints in major cities and widely disseminate the new lifestyle of "wearable self-care." In addition to the existing shop at Daimaru Sapporo, opening in Shinjuku, a representative terminal of Japan, and Lalaport Fukuoka, which boasts wide area customer attraction, will create opportunities for customers who could previously only see products online to directly experience their functionality. Specifically, for the busy working generation aged 30 to 50, recovery wear is proposed as a lifestyle choice along their daily routines, going beyond business wear to establish DRUG WEAR as a wellness partner contributing to the improvement of QOL (Quality of Life) for working people.
Furthermore, these pop-up stores will significantly enhance proposals for "gifts" to loved ones who wish for good health, in addition to demand for personal use. For "Mother's Day" in May and "Father's Day" in June, a wide variety of self-care gifts offering "quality rest" for busy parents managing housework and work will be available. Focusing on "YOKUNERU" (Yo-ku-ne-ru = sleep well), recovery wear that combines functionality with supreme comfort, special gift packaging and set proposals will be implemented. We will propose a new form of wellness gift that delivers health along with daily gratitude, with a lineup that caters to all ages and genders.
Store Overview
[Store Name] DRUG WEAR Shinjuku Subnade Store
[Location] B1F Shinjuku Subnade, 1 Kabukicho, Shinjuku-ku, Tokyo 160-0021
[Business Hours] 10:00～21:00 *Closed irregularly
[Event Period] May 2, 2026 – May 30, 2026 (planned)
[Store Name] DRUG WEAR Lalaport Fukuoka Store
[Location] 6-23-1 Naka, Hakata-ku, Fukuoka-shi, Fukuoka 812-0893
[Business Hours] 10:00～21:00 *Closed irregularly
[Event Period] May 2, 2026 – June 9, 2026 (planned)
[Main Products Handled]
"YOKUNERU" (Top 7,450 yen / Bottom 7,450 yen · tax included)
"BAKUNE" series recovery wear (Top 11,440 yen~ / Bottom 11,440 yen~ · tax included)
Items focused on recovery wear, aimed at promoting sleep, reducing fatigue, and supporting health and beauty.
[Inquiries] Haruyama Customer Service 0120-923-924
◆Haruyama Trading Co., Ltd.
Official Website: http://haruyama.jp/
X (Twitter): http://x.com/HARUYAMAONLINE
Instagram: https://www.instagram.com/haruyama__official/
YOKUNERU HP: https://yokuneru.jp/
"Quality Rest" for Your Loved Ones. Gift Proposals for Mother's Day and Father's Day.
The primary aim of these new store openings is to expand touchpoints in major cities and widely disseminate the new lifestyle of "wearable self-care." In addition to the existing shop at Daimaru Sapporo, opening in Shinjuku, a representative terminal of Japan, and Lalaport Fukuoka, which boasts wide area customer attraction, will create opportunities for customers who could previously only see products online to directly experience their functionality. Specifically, for the busy working generation aged 30 to 50, recovery wear is proposed as a lifestyle choice along their daily routines, going beyond business wear to establish DRUG WEAR as a wellness partner contributing to the improvement of QOL (Quality of Life) for working people.
Furthermore, these pop-up stores will significantly enhance proposals for "gifts" to loved ones who wish for good health, in addition to demand for personal use. For "Mother's Day" in May and "Father's Day" in June, a wide variety of self-care gifts offering "quality rest" for busy parents managing housework and work will be available. Focusing on "YOKUNERU" (Yo-ku-ne-ru = sleep well), recovery wear that combines functionality with supreme comfort, special gift packaging and set proposals will be implemented. We will propose a new form of wellness gift that delivers health along with daily gratitude, with a lineup that caters to all ages and genders.
Store Overview
[Store Name] DRUG WEAR Shinjuku Subnade Store
[Location] B1F Shinjuku Subnade, 1 Kabukicho, Shinjuku-ku, Tokyo 160-0021
[Business Hours] 10:00～21:00 *Closed irregularly
[Event Period] May 2, 2026 – May 30, 2026 (planned)
[Store Name] DRUG WEAR Lalaport Fukuoka Store
[Location] 6-23-1 Naka, Hakata-ku, Fukuoka-shi, Fukuoka 812-0893
[Business Hours] 10:00～21:00 *Closed irregularly
[Event Period] May 2, 2026 – June 9, 2026 (planned)
[Main Products Handled]
"YOKUNERU" (Top 7,450 yen / Bottom 7,450 yen · tax included)
"BAKUNE" series recovery wear (Top 11,440 yen~ / Bottom 11,440 yen~ · tax included)
Items focused on recovery wear, aimed at promoting sleep, reducing fatigue, and supporting health and beauty.
[Inquiries] Haruyama Customer Service 0120-923-924
◆Haruyama Trading Co., Ltd.
Official Website: http://haruyama.jp/
X (Twitter): http://x.com/HARUYAMAONLINE
Instagram: https://www.instagram.com/haruyama__official/
YOKUNERU HP: https://yokuneru.jp/