Haruyama Trading Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture; Chairman and President: Masafumi Haruyama), which supports the health of business professionals, will release three new types of setups from its original brand 'TOKYO RUN' starting Saturday, April 25, 2026, at Haruyama stores nationwide (excluding some locations). By expanding this series, which fuses functionality and fashion at a high level, we propose functional and dignified business wear for those who are unsure of the 'correct choice' in today's diversifying Cool Biz styles.
Three Advanced Approaches to Free Business Professionals from 'Humidity' and 'Weight' This season's 'TOKYO RUN' pursues comfort through approaches tailored to various wearing scenes. First, 'BREATH EFFECT®' allows humidity inside the clothing to escape by expanding the gaps between threads while suppressing transparency, enabling comfortable wear throughout the year.
The 'CLEAR EFFECT®' model, which adds water and oil repellency to the above, is attractive for its multi-functionality, allowing active movement without worrying about sudden rain or food stains.
Furthermore, the 'Seersucker Lightweight Setup,' specialized for midsummer, achieves both feather-like lightness and a three-dimensional form by minimizing accessories. The lineup covers the 'versatility' and 'functionality' sought by modern business professionals, ranging from light styling with sneakers to tied-up business styles.
Product Overviews <TOKYO RUN BREATHEFFECT® Setup> Uses special 'BREATHEFFECT®' fabric to improve breathability while maintaining a plain appearance. An all-season model that is resistant to stuffiness and has excellent stretch. Fully machine washable at home for daily cleanliness. [Price] Jacket 15,900 yen / Pants 8,900 yen (tax excluded) [Colors] Black, Navy, Medium Gray [Available Stores] Selected Haruyama stores
<TOKYO RUN BREATHEFFECT®×CLEAREFFECT® Setup> Adds 'CLEAREFFECT®' water and oil repellent processing for peace of mind even when soiled. A multi-functional model that achieves lightness beyond its appearance with mesh lining and thin shoulder pads. Fully machine washable at home. [Price] Jacket 15,900 yen / Pants 8,900 yen (tax excluded) [Colors] Navy, Charcoal Gray [Available Stores] Selected Haruyama stores
<TOKYO RUN Seersucker Lightweight Setup> Features an uneven seersucker material for good skin release and an ultra-lightweight design with minimal accessories. A midsummer-specific model that provides a cool wearing experience even in extreme heat with waist-shirring pants. [Price] Jacket 17,900 yen / Pants 8,900 yen (tax excluded) [Colors] Navy, Black, Beige [Available Stores] All Haruyama stores
[Launch Date] Saturday, April 25, 2026 [Inquiries] Haruyama Customer Service Center 0120-923-924
*BREATH EFFECT® and CLEAR EFFECT® are registered trademarks of Daiei Kiseifuku Co., Ltd.
FACT BOX
- Source: PR TIMES
- Category: New Product