【First Adult Sizes】Haruulala organic Launches 'Parent-Child Matching Half-Pants,' Marking First Entry into 'Family Wear'

## New Initiative: Entry into Family Wear
Haruulala organic, an organic cotton baby and children's clothing brand by Sunday Morning Factory Co., Ltd. (based in Fukuoka, Fukuoka Prefecture; President: Masato Nakamura), which works to solve child labor issues in Bangladesh, launched its new 'Parent-Child Matching Half-Pants'—its first-ever items for adults—on May 29, 2026.

This product line includes kids' sizes (90cm–110cm) and adult sizes (1-2 sizes). This marks a new initiative for Haruulala, which had previously focused on baby and kids' clothing, to expand into the 'family wear' category.

## Concept: Clothing that Connects through 'Sensibility'
The 'Parent-Child Matching Half-Pants' were planned not merely for matching outfits, but around the theme of the experience of 'enjoying the same sensibility between parent and child.' It proposes a matching summer style for fathers and sons that aligns with a boy's desire to 'act a little more grown-up.'

They are made of durable twill (organic cotton) with moderate thickness and firmness. The fabric is resistant to losing its shape, providing an elegant and tidy look while offering excellent comfort throughout the season.

## Pattern Variations
- **YOAKE**: Expresses the clear air and anticipation just before dawn.
- **GARDEN BEIGE / NAVY**: Expresses classical beauty loved throughout time and the vitality of nature.

Prices (tax included): Adult size 8,910 yen; Kids size (90cm-110cm) 4,510 yen.

## About Haruulala organic
Founded in 2017 to eliminate child labor in Bangladesh, the brand built its own factory in the region to provide stable employment to impoverished parents, creating an environment where children do not have to work. They are also committed to minimizing environmental impact through efforts like switching to solar power and reforestation.