Smart Photo Booth "HARTi Photo" Appears at "60% MEETS OSAKA UMEDA"

"Creating an economy where sensibility flows" is the corporate philosophy of HARTi Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yuya Yoshida; hereinafter referred to as "the Company"), which aims to create infrastructure for the cultural industry. We are pleased to announce that a limited photo campaign using the smart photo booth "HARTi Photo" will be held at the pop-up event "60% MEETS OSAKA UMEDA," organized by the online select store "60%" (Sixty Percent), which brings together over 2,700 brands from Asia, from Friday, June 12, 2026, to Sunday, June 21, 2026, at "HEP FIVE" in Umeda, Osaka.

At the venue, in addition to a free photo experience with event-exclusive design frames, an SNS posting campaign will be held. You can enjoy a venue-limited photo experience that expresses the world of the event where Asian culture and fashion intersect.

Background of Implementation

HARTI Photo has enhanced the experiential value for visitors by developing limited frames that link with the worldview of spaces and content for anime, artists, brands, and commercial facilities.

The "60% MEETS OSAKA UMEDA" event, held this time, is a pop-up event organized by "60%," Asia's largest fashion platform. HARTi Photo will be deployed as content that allows visitors to further enjoy the event's atmosphere and the charm of the brands in a real space where the worldviews of Asian brands, including Korean ones, can be experienced.

This initiative was realized through the evaluation of participatory photo experiences with limited frames and their affinity with SNS.

Event Overview

Event Name: 60% MEETS OSAKA UMEDA

Event Period: Friday, June 12, 2026 - Sunday, June 21, 2026

Location: HEP FIVE 1F Atrium

Business Hours: 11:00 - 21:00

Organizer: 60% Inc.

"HARTi Photo" Campaign Overview

Fee: Free

Participation Requirements:

Download the 60% app

Present the membership registration screen

Take photos at the photo spot

Post a mention on Instagram

Participation Benefits:

10% OFF purchase of items within the venue

"HARTi Photo" Overview

This is a smart photo booth with the concept of "Creating a space where you can express your 'likes'." It allows for natural beauty enhancement without relying on editing or retouching.

Features of HARTi Photo

1. Flexible Installation: Compact design that does not require a large booth, enabling deployment in any space such as events, stores, and pop-ups.

2. Limited Frames: Special designs that can only be taken on-site through collaborations with anime, artists, and IP holders.

3. Sophisticated Design: A minimalist chassis design based on white, turning the space itself into content.

"HARTi Photo" Collaboration Recruitment!

HARTI is recruiting new collaborations with IPs and artists through "HARTi Photo." We aim to create opportunities to expand special experiences through partnerships with specific events, artists, and anime events, as well as initiatives timed with facility openings like this one. If you are interested, please feel free to contact us.

HARTI Photo Official Service Site: https://harti.tokyo/photo
About Implementation Examples: https://harti.tokyo/photo/case/

Official X: https://x.com/hartiofficial
Official Instagram: https://www.instagram.com/harti_tokyo/

▼Inquiries for "HARTi Photo" Photo Booth Rental
Contact Us: https://harti.tokyo/photo/contact/

*For urgent inquiries, phone consultations are also available.
050-1721-8672 (Weekdays 9:00 - 17:00)

Company Profile of HARTi Inc.

Company Name: HARTi Inc.
Location: 1F Yusen Building, 2-3-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005
Established: February 18, 2019
Capital: 100 million yen (as of the end of January 2025) *Includes capital reserve
Representative: Yuya Yoshida, Representative Director
Business Description: Development and provision of the smart photo booth "HARTi Photo"
HARTI Photo: https://harti.tokyo/photo/
HARTI Photo (For EN): https://harti.tokyo/photo/en