[First in Shin-Okubo] "Shaved Ice" Soup "Pingsu Naengmyeon" & Spicy Mala Nakgopse to Get Ahead of Summer! Obongzip Starts "Hiyakara Fair" in July. Samgyeopsal Also New at Kanda Store Terrace Seats!!

1. Korean Trend "Hiyakara" Fair Starts!

Limited Summer "Hiyakara" Fair

"Pingsu Naengmyeon," a huge hit in Korea, is finally coming to Obongzip! This is a new sensation of cold noodles where the special soup is made into refreshing "shaved ice (pingsu)." Also new is "Mala Nakgopse," which adds the numbing spiciness of Sichuan pepper to the classic "Nakgopse," stimulating your appetite for summer.

Menu:

Pingsu Naengmyeon: 1,600 yen (Seared Bossam Set: 2,200 yen)

Bibim Naengmyeon: 1,600 yen (Seared Bossam Set: 2,200 yen)

Mala Nakgopse: Medium (for 2 people) 4,400 yen, Large (for 4 people) 7,200 yen

Dates:

July 1 (Wed) - Advance sale at Shin-Okubo store

July 15 (Wed) - Sales start at Kanda and Kasai stores

2. Obongzip First! Long-Awaited "Samgyeopsal" Released Exclusively for Kanda Store Terrace Seats & Frozen Makgeolli Also Available!

Healthy Samgyeopsal Course

"Samgyeopsal," the first for the Obongzip brand, is finally here! The "Healthy Samgyeopsal Course," made with luxurious domestic brand pork, will be available exclusively for the terrace seats at the Kanda store. Enjoy the chewy, tender meat with fresh, crisp vegetables and special fried rice to finish, all while feeling the pleasant breeze on the terrace.

Menu Name: Healthy Samgyeopsal Course (All-you-can-drink included)

Option to add draft beer and Kakubin highball for +500 yen per person

Price: 5,000 yen (tax included) per person *Available for orders of 2 or more people

Start Date: July 1 (Wed) (*Limited to Kanda store terrace seats)

Frozen Makgeolli

In addition, "Frozen Makgeolli," to blow away the summer heat, will also be released simultaneously, limited to the Kanda store. The icy texture and the refreshing sweetness of the fruit will further enhance your summer terrace drinking experience.

Kanda Store Limited Drinks:

Frozen Makgeolli (Grape / Mango): 680 yen (tax included) each

[For Media Representatives Only] Invitation to Free Tasting Session

To commemorate this campaign, we will hold a tasting session exclusively for media and influencers. Please experience the Hiyakara Fair, Samgyeopsal, and Frozen Makgeolli.

Period: July 1 (Wed) - July 31 (Fri) *Flexible arrangements possible

Location: Preferred store (Shin-Okubo / Kanda / Kasai)

Application: Please contact the person below by the day before

Contact: Muratsuji (048-816-3652 / eigyo@harmonialab.co.jp)

[Store Information]

[Obongzip Shin-Okubo Store]

Address: 3F, 2-26-4 Okubo, Shinjuku-ku, Tokyo

Business Hours: 11:00-23:00 (Last Order Food 22:00, Drinks 22:30)

Instagram: @obongzip_shinokubo

[Obongzip Kanda Store]

Address: UD Takacho 1-chome Building A, 3-17-9 Uchikanda, Chiyoda-ku, Tokyo

Business Hours: [Mon-Fri] 11:00-15:00 (Last Order 14:30) / 17:00-23:00 (Last Order Food 22:00, Drinks 22:30), [Sat, Sun, Holidays] 11:00-23:00 (Last Order Food 22:00, Drinks 22:30)

Instagram: @obongzip_kanda

[Obongzip Kasai Store]

Address: 3-35-14 Nakakasai, Edogawa-ku, Tokyo

Business Hours: 11:00-23:00 (Last Order Food 22:00, Drinks 22:30)

Instagram: @obongzipkasai