JBL Strengthens Partnership, Signs Sponsorship Agreement with Live Hall "Zepp"
JBL, a leading audio brand, has signed a sponsorship agreement with Zepp, a live hall operator. This partnership aims to enhance the live experience through JBL sound systems and strengthen brand presence, building on a long-standing relationship since 1998.
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- 📰 Published: April 2, 2026 at 02:00
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Harman International K.K. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takuma Kuwahara) announces that "JBL," one of the world's largest audio brands originating from California, USA, and boasting No. 1 sales of wireless speakers in Japan for eight consecutive years, has signed a sponsorship agreement with "Zepp," a live hall operated by Zepp Hall Network Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Masato Ishikawa).
Through this agreement, JBL will widely promote the sound spaces of each Zepp hall, which are built with JBL sound systems—the core of sound creation. Simultaneously, by qualitatively improving the live experience, JBL aims to strengthen the brand experience for visitors and work towards creating new musical experiences through the collaboration between JBL and Zepp.
Background of the Partnership
The relationship between JBL and Zepp began in April 1998 when JBL speakers were adopted as the sound system for Zepp Sapporo, which opened that month. Subsequently, through the openings of Zepp Osaka and Zepp Tokyo, JBL has consistently played a central role in the sound creation of the Zepp Hall Network, which has expanded nationwide with the development of the live industry. Currently, it continues to provide a powerful and precise sound experience to many artists and audiences. In the forefront of expression that is the live house, JBL sound has become an indispensable presence supporting Zepp's sound space. This sponsorship agreement is an initiative to advance to the next stage, built on these many years of progress.
Zepp Sapporo, opened April 1998: Main speakers JBL HLA 4895, Subwoofers JBL HLA 4897
Future Developments
As the first initiative based on this sponsorship agreement,
Through this agreement, JBL will widely promote the sound spaces of each Zepp hall, which are built with JBL sound systems—the core of sound creation. Simultaneously, by qualitatively improving the live experience, JBL aims to strengthen the brand experience for visitors and work towards creating new musical experiences through the collaboration between JBL and Zepp.
Background of the Partnership
The relationship between JBL and Zepp began in April 1998 when JBL speakers were adopted as the sound system for Zepp Sapporo, which opened that month. Subsequently, through the openings of Zepp Osaka and Zepp Tokyo, JBL has consistently played a central role in the sound creation of the Zepp Hall Network, which has expanded nationwide with the development of the live industry. Currently, it continues to provide a powerful and precise sound experience to many artists and audiences. In the forefront of expression that is the live house, JBL sound has become an indispensable presence supporting Zepp's sound space. This sponsorship agreement is an initiative to advance to the next stage, built on these many years of progress.
Zepp Sapporo, opened April 1998: Main speakers JBL HLA 4895, Subwoofers JBL HLA 4897
Future Developments
As the first initiative based on this sponsorship agreement,