Aiming to be the go-to Okinawan restaurant in Tokyo: 'Harikuyamaku!'

Our company supports April Dream, an initiative to make April 1st a day for sharing dreams. This press release is the dream of 'Harikuyamaku'. Harikuyamaku Co., Ltd. (Headquarters: Oshima, Koto-ku, Tokyo; Representative Director: Kota Tokumine) has operated under the philosophy of 'delivering the greatest happiness to everyone through Okinawan food.' In 2013, we opened our first restaurant, 'Harikuyamaku,' in Nishi-Ojima, Tokyo. 'Harikuyamaku' is a word from Okinawan folk songs meaning 'come on up.' For 13 years in Nishi-Ojima, it has been cherished as a casual Okinawan restaurant where people can easily stop by in their daily lives, aiming to be a 'second home' rooted in the community. We offer a wide range of dishes, from classic Okinawan cuisine like Goya Champuru and Soki Soba to local specialties and creative menus. For drinks, we have an extensive lineup centered on Awamori and Okinawan-specific beverages, allowing guests to enjoy pairings with their meals. In 2023, we opened our second restaurant, '2-kai no Hariku,' in Kameido, Tokyo. Here, guests can enjoy Okinawan cuisine with a focus on Ishigaki Beef, a specialty of Okinawa. Our concept is to value human connections unique to downtown areas, offering a 'hideaway' where guests can enjoy ingredients directly from the source and local sake. Ishigaki Beef is a top-grade brand of Japanese Black cattle representing Ishigaki City, Okinawa Prefecture. By letting more people know about its deliciousness and high quality, we aim to convey the charm of the region, pass on its food culture, and create new attractions. And in 2026, this year, we opened 'Nishiki no Hariku' in Kinshicho, Tokyo, an adult hideaway featuring creative cuisine by two chefs who trained as former imperial court chefs and at Michelin-starred restaurants, with Agu Pork 1-second Shabu-shabu as the main dish. Our 'Agu Pork 1-second Shabu-shabu,' featuring rare Agu pork from Okinawa Prefecture known for its tenderness, elegant sweetness, and umami, is carefully sliced one by one in-store and can be enjoyed from a single serving, making it a popular topic. With these three restaurants as our core, we strive to be a bridge between our customers and Okinawa, so that when people living in Tokyo want Okinawan food, they'll say, 'It has to be Harikuyamaku!' **Background of the Dream** Many of our employees are from Okinawa, and each cherishes their pride in Okinawa and the happiness they've experienced there. We want to be a presence that can connect these feelings to our customers, continuously delivering the warmth of Okinawa through our food and atmosphere. We value connections with colleagues and customers above all else, always thinking from the other person's perspective. We continuously challenge ourselves without being satisfied with the status quo, and we continue to grow. And with pride in Okinawa, we convey its charm through our words and actions. It is the accumulation of these efforts that creates our value and connects us to the future. We will continue to create places where guests can feel 'the warmth of Okinawa' at any of our restaurants, building experiences that make them think, 'I want to go again' and 'I want to recommend this to someone.' Furthermore, as an Okinawan restaurant, we want to focus on providing opportunities to experience 'Harikuyamaku culture,' strengthening ties and relationships with Okinawan producers, and implementing events and creating systems that serve as regional hubs for spreading Okinawan cuisine and culture. Stopping by casually after work. Chatting with friends. Spending time with loved ones. A world where that place is Harikuyamaku. We aim for Harikuyamaku to be the catalyst that increases the number of people who experience Okinawan culture, eventually leading to more people wanting to visit Okinawa. We will spread this trend from Tokyo. At 'Harikuyamaku,' as a Dream Partner for sharing dreams, we are currently setting up a Dream Spot displaying 'Dream Cherry Blossoms'! The dreams of our visiting customers are gathering and are in full bloom! Please come and visit us!